Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail With the holidays just around the corner, now is the time to look ahead and plan your business for 2025! So many entrepreneurs set goals only to reach the end of the year and realize that they didn't follow-through. If that's you - no worries! We have you covered with the Plan Your Best Year Ever Challenge. In this episode, we are kicking off our 9th annual Plan Your Bes...

Send us Fan Mail This episode was a little hard to record - I ended up starting and stopping about a dozen times.  Here at The CEO Collective and on the podcast Promote Yourself to CEO, I've spent a LOT of time talking about building a Life FIRST Business. One that allows you to prioritize enjoying your life - right now - as you grow your business. One that allows you to take time for your he...

Send us Fan Mail Avoid Common Planning Mistakes for Small Business Success in 2025 With my big-picture plan in order for Q4, in this episode I want to prepare you for  planning for 2025! As we begin that task, I want to offer you advice on course-correcting by detailing 10 major mistakes to avoid when setting business goals. The holiday season will be here before you know it, and I plan to be spen...

Send us Fan Mail Hey there CEOs, Q4 is here and with the holidays fast approaching, I want to talk to entrepreneurs about effectively managing the final 90 days of 2024. I share my insights on managing business during an election cycle, taking time off for family during holidays, and planting seeds that will fruit in Q1 2025! Join me soon for my 'Plan Your Best Year Ever Challenge' to he...

Send us Fan Mail One of the hardest lessons to learn as an entrepreneur? You can be your own worst enemy. You know that more visibility is essential to growth, but you overcomplicate it to the point where you do nothing. You have an incredible idea for a new product, program, or service, but your perfectionism keeps you from ever launching it. You know that you have completely maxxed out your cale...

Send us Fan Mail Supporting your family as a business owner is an incredible experience.  Deciding to be your own boss, delivering value to paying clients, and bringing profit home to support your family's needs and wants is just part of the reward. For me, supporting my family goes so much deeper than paying the bills. It's why I've been so intentional about building a business tha...

Send us Fan Mail In the first episode of this brand new series on Building a Life First Business! I wanted to kick things off with my own personal story that has deeply impacted the lens that I see the world through - and is a huge part of why I do the work I do. My mother was 31yo business owner when a car accident left her in a coma for 3 months and in the hospital for another 2 years before ret...

Send us Fan Mail Want clients for life? Give your client an experience that goes beyond their expectations. Think about booking lodgings for a vacation. It’s one thing to book a room for your stay with all the expected accommodations. But you remember the place that goes beyond: the chocolate on the pillow to greet you as a new guest, warm and freshly laundered towels in the bathroom daily, a mini...

Send us Fan Mail Sustainably scaling your business isn’t a solo act. It takes a team to pull it off. Now you’ve probably had some help in the marketing and sales aspect of your business. Or maybe you’ve hired help for the technological or administrative side of things. But are you still holding out on hiring a team to help you work directly with clients to deliver your offer? That’s the last place...

Send us Fan Mail According to American Express, people will pay 86% more if you give them an impeccable customer experience. That’s why providing a great experience after the purchase is one of the best ways to differentiate yourself, your brand, and your business from your competitors. So how can you improve the customer experience of your company? It’s all in the delivery of whatever you offer,...

Send us Fan Mail Most people aren’t talking about customer experience when they think they are. They’re talking about putting out fires, troubleshooting things, solving problems as they arise--all customer service-oriented stuff. While having good customer service is important, it’s not a thing that’s necessarily going to help your business grow or generate excitement about it from your clients. T...

Send us Fan Mail Are you confusing customer service with customer experience? Right now, you might be wondering, “Huh? What’s the difference?” Customer service is reactive; it’s all about handling problems as they arise. But an incredible customer experience is a thoughtfully designed journey through your business that can elevate it and gain you clients for life. So how do you go about designing...

Send us Fan Mail Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in? Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people and bring them into your business to boost reven...

Send us Fan Mail Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you’re hoping they’ll say yes to your product, program, or service. But instead, they tell you they’re not ready. Or they can’t afford it. Or the timing is off, and can they get back to you? This is one of the most frustrating things about sales and the reason why so many entrepreneurs dr...

Send us Fan Mail We’ve just seen a golden age for people wanting to start their own small business. The 10 to 15 year period from the 2008 recession to COVID-19 was a bull market that saw improved and more affordable technology available for small business owners. As a result, small businesses exploded into existence, particularly for women entrepreneurs. But the economy is cyclical, and there com...

Send us Fan Mail Do you struggle internally with selling because you feel like you’re pushing people to buy things they don’t need? You want to improve your sales skills and feel like you’re advocating your offers out of service, not desperation. You need sales confidence. And my guest today, Leslie Lyons, is a sales and leadership coach with a no BS approach who’s all about helping women embrace...

Send us Fan Mail Can you afford to take 30 days away from your business? What would happen if you can’t but took the time anyway? Sometimes, things come up. Personal or family illness, the impending birth of a new baby, or just needing a break can spark the need for taking some extended time off. But for a lot of small business owners, taking that time would essentially shut the business down. You...

Send us Fan Mail Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business? In this episode, I talk about how you can avoid losing momentum during the slower summer months and ramp up your business for the fall. On this episode of Promote Yourself...

Send us Fan Mail People keep asking for your time, energy, and attention. Someone invites you to an impromptu coffee date in the middle of something important or wants to meet up with you about something after business hours. But when it comes to your business, you need to learn to say no when necessary. You want to turn these types of things down but fear it’ll have a detrimental affect on your l...

Send us Fan Mail What does it mean to be CEO of your business anyway? When you start your business, you’re the marketing team, the sales team, the customer service team, the tech support, all of it. But over time, as your business grows and gets more established, you want to take some of this workload off your plate. Traditional CEOs have the people and teams in place to help them so they can focu...

Send us Fan Mail Do you feel bogged down in your business? You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around with the code on your website or trying to figure out what happened to that client email...

Send us Fan Mail You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode. On this...

Send us Fan Mail Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business. So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what i...

Send us Fan Mail Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media. So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment wi...

Send us Fan Mail You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility. So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this ep...