My Amazon Guy

Send us Fan Mail  Learn how Adam Callinan and Matt Campbell grew BottleKeeper past $10M in sales with no employees or investors. In this MAG Growth Podcast episode, Adam explains how low fixed costs, strong margins, automation, and reinvesting profit helped the brand scale while staying lean. He also breaks down contribution margin, ad spend, pricing tests, and the financial numbers e-commerce bra...

Send us Fan Mail Amazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Am...

Send us Fan Mail  Steven Pope explains why Amazon sellers can see sales go up while profit keeps falling. Real sellers share what is happening to their margins as PPC costs, storage fees, and other Amazon expenses add up. He also talks about the risk of relying too much on Amazon, what the “Amazon tax” really means, and whether selling on Amazon is still worth the work. Watch the full video to hea...

Send us Fan Mail Amazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Ama...

Send us Fan Mail Amazon BSA change 2026 takes effect August 24 and changes Amazon seller account transfers, business sales, and rights to sales proceeds. Amazon Business Solutions Agreement Section 18 covers written consent, account ownership changes, and transfer rules for Amazon sellers. Amazon sellers planning an account transfer, LLC change, business sale, or sales-based financing need a clear...

Send us Fan Mail Amazon is changing how sellers handle returns in 2026, and one useful setting is going away. Custom return instructions will no longer be available, which means FBA and FBM sellers need to know which return settings they can still control. Noah Wickham explains prepaid and seller-paid labels, return exemptions, and the important 4-day window sellers need to know when filing return...

Send us Fan Mail Nate Littlewood, founder of Future Ready CFO, joins Noah Wickham on the MAG Growth Podcast to explain why profitable Amazon and e-commerce brands can still run short on cash. They cover the difference between profit and cash flow, how inventory can drain working capital, and why fast growth can create financial pressure. Nate also shares how founders can use ROI math, bottleneck a...

Send us Fan Mail Up to 70% of Amazon sales happen on mobile but many sellers still build listings for desktop. This video shows the Seller Central report that reveals where a brand’s traffic really comes from and how that data can help sellers make better choices for listing images, two-part titles, and B2B shoppers. Need help with your Amazon brand? Book a call with My Amazon Guy: https://bit.ly/...

Send us Fan Mail Amazon makes the Subscribe & Save cancel button harder to find than it should be. This video shows exactly how to manage subscriptions on both desktop and the mobile app. It covers how to cancel or edit an Amazon Subscribe & Save order, including how to change delivery frequency, adjust quantity, skip a delivery, or stop recurring orders. It also explains why Amazon seller...

Send us Fan Mail Amazon sellers are facing a technical issue where listings are unexpectedly disappearing from Manage Inventory in Seller Central. Multiple accounts appear to be affected, and Seller Support has yet to provide a clear explanation for what is causing the problem. In this video, Noah Wickham explains what sellers are seeing, why the issue appears to be happening on Amazon’s back end,...

Send us Fan Mail Amazon A+ Content AI can create low-cost listing designs fast, but expert work may win on Amazon SEO, A/B testing, CTR, brand fit, and sales. This video compares AI vs agency work for Amazon listing design, A+ Content, conversion rate, testing, and brand growth. It explains when an 80% AI result is enough and when data, legal review, crawlable text, and expert design may matter mo...

Send us Fan Mail Meta Ads for ecommerce in 2026 depend on profitable customer acquisition, ROAS targets, creative testing, and smarter paid media decisions.  @SamPiliero   shares how Meta Andromeda, ecommerce ad creative, contribution margin, and testing budgets affect profitable ecommerce growth. AI advertising, audience data, media buying, and creative volume show how ecommerce brands can improv...

Send us Fan Mail Amazon image translation now changes product image text for shoppers across global marketplaces. Amazon sellers can use AI image localization for customer language settings, international listings, and country-specific product images. This video covers supported Amazon stores, image text indexing, translation errors, seller controls, and manual image replacement. International exp...

Send us Fan Mail Amazon’s 75-character title limit changes how sellers write product titles, place keywords, and use Item Highlights for Amazon SEO. Amazon product title guidelines now split search terms between a 75-character item name and a searchable 125-character Item Highlights field. The video covers the 2026 rollout, Amazon AI title changes, repeated-word rules, mobile search, keyword order...

Send us Fan Mail TikTok for Amazon sellers can use UGC to send low-cost external traffic to Amazon, grow brand searches, and turn short-form views into sales. The video explains TikTok marketing, influencer UGC, Amazon product launch traffic, and how outside sales can support Amazon SEO and conversion. It also reviews UGC ROI, content reuse, and the Age of Sage case study that moved weekly brand s...

Send us Fan Mail Amazon listing optimization improves search rank, click-through rate, and sales with better titles, images, keywords, bullets, and A+ content. This video breaks down six parts of Amazon product listing optimization, including keyword research, copywriting, main images, lifestyle images, and Brand Story. It also shows how Amazon listing SEO, the first five title words, the first 1,...

Send us Fan Mail Amazon product title update 2026 rules cover the 75-character Item Name, 125-character Item Highlights, and search ranking. Amazon sellers learn how two-part titles work, where brand names and variation details belong, and how AI listing changes are reviewed. The video also covers bulk title updates, the August 10 display change, and where top search terms belong in the first 75 c...

Send us Fan Mail Amazon 75-character title limit rules now split product titles and Item Highlights for mobile shoppers. The video shows why Amazon two-part titles appear differently across categories and why AI title rewrites may miss strong SEO and AEO terms. Amazon sellers learn how to check title displays, compare mobile and desktop sessions, and update listings after the July 27, 2026 rollout...

Send us Fan Mail How much does it cost to start a supplement business? The budget depends on inventory, Amazon PPC, product competition, and launch cash. Supplement business startup costs rise when high ACoS, slow Subscribe & Save growth, and early losses require more working capital. Amazon supplement sellers need enough cash to fund ads while customer lifetime value, repeat orders, and recur...

Send us Fan Mail Amazon Custom Analytics shows sellers how to build Seller Central dashboards for sales, traffic, conversion rates, ratings, and search performance. Amazon sellers can compare Prime Day 2026 versus 2025 results, ordered units, glance views, refunds, product ratings, and featured offer data. The video covers Amazon analytics templates, AI report building, custom reports, search quer...

Send us Fan Mail In this video, the MAG Growth Podcast explains how Amazon importers can file for IEEPA tariff refunds before older customs entries become ineligible. Robert covers the ACE portal, filing timelines, refund interest, common account problems, and why these refunds are not automatic. The episode also explains how changing tariffs, freight fees, and big-and-bulky shipping can affect la...

Send us Fan Mail Amazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a p...

Send us Fan Mail Amazon vacation mode helps FBM sellers pause self-fulfilled listings before travel and avoid orders they cannot ship. This Seller Central tutorial shows where Vacation Settings appears under Store Status and how to turn vacation status on or off. It explains what happens to open FBM listings and how the current toggle differs from the old date-based vacation setup. Build an Amazon...

Send us Fan Mail This video gives an overview of Amazon PPC, pricing, conversion rates, and Q4 product launch timing. Noah Wickham explains when a strong search term should move from an auto or broad campaign into an exact match campaign for better bid control. He also covers why price is the number one converting factor, how sellers can compare their results with lower-priced competitors, and whe...

Send us Fan Mail In this video, I audit an Amazon listing to show you how pro sellers design main images that convert by using the "main image hack," identifying high-volume keywords like "Acacia wood cutting board set," and optimizing for mobile shoppers with high-contrast elements and strategic banners. You’ll learn why over-branding can hurt your click-through rate, how to n...