Minds of Ecommerce

Audrey Castonguay, founder and CEO of Wholesome Culture, has grown her ecommerce company to over 200,000 customers and inspired an online community of over 850,000 followers - and counting - in just 2 years. In this episode, she shares how she tests new products, double sales with existing ones, and uses her "rule of 1" to keep growing past a million dollar in sales per month.

Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement...

Gary Nealon scaled an ecommerce business to $40+ million/year in one of the toughest niches possible, and successfully exited it over a year ago. In this episode, we talk about how he used strategic social media assets as a key traffic acquisition strategy, how to achieve low customer acquisition costs for expensive products, and how to convert customers online when selling large and complicated p...