Make Marketing Suck Less for Expertise-Driven Solo Businesses

Helping people to decide whether or not to work with you is an act of service. It's an act of helping people figure out if they are ready and I mean, really ready to experience your work and the transformation that your offers promise to them. So, how do you know when someone is ready to work with you? What are the sure-fire signs that they are ready for that work and the transformation? On today'...

It's frustrating when words fail to capture the work you do for your clients. This is where Caroline Mays of Switchblade Lemonade comes in. She’s an expert in helping her clients uncage their Epic Credential. She insists that the average about me paragraph is a personality killer and identity eraser and a creative wasteland. And personally, I couldn't agree more. Caroline's joining us today to sha...

One of the biggest questions I am asked is, “Michelle, I don't know what to call myself. What should my title be?” But the thing is, your title is an inadequate description of the value and transformation that you actually create for your clients. This means that means no matter what you call yourself, you're always going to feel that the results and the value your business creates is so much more...

If you're feeling stuck in your business, it may be a mindset problem, which is why I'm so excited to have KC Rossi on the podcast today. KC is a business and leadership coach who helps women scale a profitable and soul aligned businesses. In our conversation, we learn why beating ourselves up is never helpful mindset work, and what we can do instead when we face blocks as we grow our business and...

Do you over nurture your audience? When we are over nurturers  we forget to tell our audience about your products or services and/or do not tell them how they can work with us. So today we're finishing up our four part masterclass on the BOLD Thought Leadership Framework and focusing on clear calls to action so that our audience knows exactly how to work with us so that we're not leaving money on...

You know what the online business world needs less of these days? Influencers masquerading as leaders. If you followed the latest Rachel Hollis event, you know exactly what I'm talking about. So we need less influencers and online business needs a whole lot more leaders. The online business world has created a unique opportunity for you to lead with your ideas. And this is going to be the key to s...

When you think about standing out on your Instagram posts or blog posts, the focus is typically on yourself, how you're different, how your personality makes you unique, or how your story ads to your one-of-a-kindness. While these elements are important,  I think they're missing a big, big, big opportunity -- focusing on your individuality to make your audience feel seen, heard and listened to in...

What I am seeing in 2021 is a lot of business owners saying the same things and I don't know how to differentiate one business owner from the next. I want better for the world (and for you). So for that reason I have created a four part masterclass about how to stand out in a noisy overcrowded marketplace. In this first episode, I'm going to take you through a framework that I created to to help i...

I see so many people in the online space confused about what copywriting is and how it is different from messaging and how is copywriting different from marketing. As a result, many business owners investing in the wrong service at the wrong time, or they have misconceptions thinking that copywriters can do what marketers can do or marketers do what copywriters and messaging strategists can do whe...

How do you want your clients to feel like after they experienced working with you? That's one of my favorite questions to ask my clients when we are working on their 3 Word Rebellion. I think we often underestimate the power of emotions to build connection with our people. So when sales start to stall out in our business, the question is not about how do you sell more or close more or what kind of...

Good marketing and messaging leads people through the content you create and cultivates conversation with the purpose of helping your audience make a decision of whether or not they want to work with you. This is also known as lead generation. But what do you do when your leads dry up? That's what we're going to cover on today's episode. Listen in now! Visit this episode's blog post here for a tra...

Last week on Rebel Uprising we talked about how large your audience needs to be in order to be sustainable, because the truth is, most businesses cap out at 100 true fans. So what do you do when your audience stalls out? That's exactly what we're going to talk about on this week's episode of the show. Visit today's blog post here for a transcript and links: https://drmichellemazur.com/2021/03/what...

You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. But here's the thing, social media is a necessary evil. So with that in mind, how big of an audience do you really need to create a sustainable business? My short answer for you is 1,000 and we'll be discussing why this is on today's episode of Rebel Uprising....

Have you ever tried to skip steps in your business? I see it so often, myself included. Sometimes skipping steps is fine and it gets you where you want to go even faster. But most of the time we skipped something that is foundational and holds us back from reaching more people, growing our business and even making more money. When our business is not growing the way we want to, despite our efforts...

Are you on the cutting edge of your industry? Are you doing something that no one else is doing? Or perhaps you're doing something so innovative and new that people don't even know that they have the problem you solve yet.? If you found yourself nodding yes o any of these questions, then you don't want to miss this week's episode of the podcast. We're talking with Kari Schwear, founder of the Ques...

Have you been telling yourself that you're not good at sales? Or don't market your business successfully? I've got two pieces of good news, you're not alone in this thought and you're better at marketing than you think. Tune in to today's episode to hear how bro marketing tactics have clouded the beliefs you have about sales and how to reframe this mindset. Visit today's blog post here: https://dr...

The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while conti...

Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used. I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experienc...

Every Monday, I always sit down to review the week that I had before, and I asked myself this one question: What's one project that I move forward last week that future Michelle will thank me for? Sometimes it's working on a sales page or updating my playbooks that I use with my clients. And sometimes it's revising and expanding the Three Word Rebellion book .  And other times it's nothing. The we...

I'm seeing a lot of conversations on Instagram about bro marketing and, you know me, I am totally here for those conversations. A new way to market and sell is emerging. And the more people who are talking about harmful marketing practices, the more it will become status quo to not do bro marketing because, let's face it, bro marketing makes people feel like shit. And it makes us question our judg...

This episode is a perfect way to start your year! One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year.  And this blew my mind. So I invited Tara on the show to talk about the commitmen...

In my copious amounts of free time, I have been researching NLP or neuro-linguistic programming. I know you're all jealous of my #hobbies. However, I love to learn about things that I don't understand, especially when they're a common marketing practice in the online world. And NLP is one of those things that bro marketers and bro-ette marketers use to manipulate us into making questionable decisi...

What does your business need? When was the last time you sat down and asked yourself this very question, or have you ever asked the question? What does my business need? And the reason I'm bringing this up is because this is the question that I always pose to my clients when we’re wrapping up their messaging. They have this new, shiny message. They have this new client journey. They have all these...

One of the biggest gifts that 2020 brought us is that we are finally having real conversations about bro marketing and manipulative marketing tactics. I am so grateful that people are finally waking up to what these tactics are, how they're being used, and who is using them. It makes us better consumers and also makes sure that we are investing in programs that are really aligned with who we are a...

When I started my business almost nine years ago, I had no clue what I was doing. I knew that I had amazing expertise in communication. I had passion and curiosity. I knew that I understood marketing from my time in corporate America. But building a business from the ground up? No freaking idea. I went to find experts who would teach me how to build my business the way they had built their busines...