Local Media HQ

In this detailed walkthrough, TJ Larkin reviews Mike's first issue of the Green Bay Buzz newsletter before launch. They examine the newsletter layout, section organization, and design elements while discussing practical improvements. The video also covers Mike's Facebook ad setup, including how to properly configure conversion tracking and avoid common mistakes that waste ad spend. Perfect...

Stop thinking of yourself as a newsletter creator. Start building a local media company. In this episode, I break down why the most successful local content creators are going beyond their newsletters to build complete media ecosystems:-Why your newsletter makes you invisible to 90% of your community-How to build a professional website that drives subscriptions (not kills them)-Getting your conten...

Learn how to capture valuable reader data with post-subscription surveys for your local newsletter. In this video, I break down why surveys are crucial for your business, the most effective implementation methods, and how we achieve an astounding 87% completion rate. Perfect for local newsletter publishers looking to attract advertisers with solid demographic data and tailor content to reader pref...

In this episode, we dive deep with Michael Kauffman, the visionary behind Catskill Crew and founder of Newsletter Ventures. Michael shares his unique approach to local newsletter monetization, revealing how he's built a thriving media business through authenticity, community engagement, and creative revenue streams beyond traditional advertising. From sold-out local events to custom Monopoly board...

In this episode, we dive deep with Michael Kauffman, the visionary behind Catskill Crew and founder of Newsletter Ventures. Michael shares his unique approach to local newsletter monetization, revealing how he's built a thriving media business through authenticity, community engagement, and creative revenue streams beyond traditional advertising. From sold-out local events to custom Monopoly board...

Want to grow and monetize a local newsletter? In this episode, TJ Larkin sits down with Alex from Mount Juliet Buzz to talk about scaling hyperlocal media, the power of video marketing, and the best way to monetize without chasing small ad dollars.   Sign up for Beehiiv here and get a 30 day free trial and 20% off for 3 months: https://www.beehiiv.com/?via=LeanderScoop1

Want to grow and monetize a local newsletter? In this episode, TJ Larkin sits down with Alex from Mount Juliet Buzz to talk about scaling hyperlocal media, the power of video marketing, and the best way to monetize without chasing small ad dollars.   Sign up for Beehiiv here and get a 30 day free trial and 20% off for 3 months: https://www.beehiiv.com/?via=LeanderScoop1

Thinking about starting a local newsletter? Billy Howell, founder of Arlington Bagel, spills all his secrets on growing an audience, selling ads, and making local media work for you. We talk about the best platforms, ad strategies, engagement hacks, and the surprising things he’s learned along the way. If you're looking to build a newsletter that thrives, this episode is a must-watch! Sign up for...

Starting a local newsletter is the easiest way to build an audience today. In just six months, we grew our two newsletters to 14,000+ subscribers—and learned a TON along the way. In this video, I break down what worked, what didn’t, and the biggest lessons for anyone looking to start a local media brand. Whether you want to create an email newsletter or build a full local media company, this video...

If you’re thinking about starting a local newsletter or turning your side hustle into a full-time media business, this episode is for you. Landon Huslig built Wichita Life from an Instagram page into a full-fledged hyperlocal media company with over 25,000 subscribers and six-figure revenue. In this interview, we break down: How he grew from 0 to 25,000 newsletter subscribers. 🔥 The exact monetiz...

Just got back from a BNI networking event and had to record this emergency breakdown. I met someone running a local print magazine franchise—and the numbers SHOCKED me. $7 per magazine to print and mail, a 15% franchise fee, and a tiny subscriber base. Meanwhile, we’re running digital newsletters with near-zero costs and a wider reach. The takeaway? Traditional media businesses are slow, expensive...

Local newsletters are exploding in 2025, and everybody is talking about it. In this video, I give an overview of this business from all angles: ✅ Why local newsletters work (and where people go wrong) ✅ How to grow your newsletter with Facebook ads ✅ Monetization strategies that actually work ✅ The future of AI and local journalism If you’re thinking about starting a local newsletter, watch th...