Inner Sircle

On this episode, I encourage brands to be thinking about using a third party creator for TikTok

POV: What makes a good Social Manager at Sircle Media 

On this episode, I provide an update on what I think is needed for the Social Media Manager role.

POV: Look for alternatives to Facebook/Instagram Ads now. Not saying to completely abandon, but I am recommending experimenting with other options and reallocating some funds for it. 

On this episode, I talk about The 2022 Social Media Industry Benchmark Report Summary: Social Media Benchmark Key Takeaways Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space Posting frequency on the rise. Brands have increased their posting frequency on all three channe...

On this episode, I reference these tips for Instagram Stories, as featured in The Daily Carnage newsletter  Katie Steckly is an Instagram entrepreneur that has a great educational YouTube for creators and businesses looking for help on content creation in the great, big, complicated digital world. From her experience, here are some ideas for Instagram stories : 1-Mini Training – Educate your...

On this episode, I talk about how to approach Expo West, where you are exhibiting, walking OR not even attending. 

On this episode, I talk about TikTok Instant Pages. I reference this article . Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand. Why TikTok Instant Page? Seamless customer journey: Streamlined browsing on TikTok and...

POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes. Canva is an ideal solution for this. 

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement Link to article 

POV: TikTok Strategy (Posting daily with brand owned creators)

POV: Mid Tier TikTok Approach (5x per week + some face in front of camera work)

POV: Low Frequency TikTok approach 

LONG FORM: POV on TikTok approaches right now

Look out for Instagram Hacker Scams They are now using this new scheme so please be aware. https://indianexpress.com/article/technology/tech-news-technology/heres-how-scammers-are-targeting-instagram-users-7730101/

On this episode, I talk about DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution) I would also suggest subscribing to their newsletter here .

POV: Metaverse DEFINITION: a virtual-reality space in which users can interact with a computer-generated environment and other users. Some references: https://www.thedigitalspeaker.com/7-consumer-brands-reinventing-marketing-in-the-metaverse/ Web3 https://www.instagram.com/p/CZdFPPgBLuT/ NFTs https://medium.com/@BryanBulte/why-nfts-matter-1b720f7bb9c4 https://www.cryptopackagedgoods.com/

On this episode, I advocate for an increased focus on Instagram Reels.

On this episode, I do a rant on the importance of TikTok and why brands need to contribute time and attention there. 

On this episode, I do a rant on why Motion Graphics are so important 

On this episode, I talk about New TikTok Data Reveals the Positive Impact of Creator Content an article put out by our friends at Statusphere.  5 TikTok Stats that Signal the Power of Creator Content in 2022 1. TikTok ads featuring creators achieved 91% higher two-second view rates versus non-creator ads (8%). 2. TikTok ads featuring creator partnerships saw a staggering 83% higher engagement...

On this episode, I talk about We Dont Talk About Bruno + TikTok 

On thie episode, I talk about Instagram Subscriptions .

On this episode, I talk about how it is a golden age of creators for TikTok. Big shout out to my man JT Barnett for speaking the truth here .

On this episode, I talk about Instagram testing in-feed changes as announced by Adam Mosseri , last week From him: We’re testing new ways for people to have more choice and control over what they see in feed. These tests include an ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order): - Home - Favorites - F...