Ideas.

1,000+ hours saved. 3x engagement. The “Secret Weapon” of LinkedIn. Ghostwriting isn't just for celebrity CEOs anymore. In this conversation, Matt and Daniel break down the ghostwriting model: We debate the “is it cheating?”, discuss the difference between a cheap copywriter and a strategic partner, and break down the exact workflow that allows busy founders to post daily without writing a single...

12 million views on a single LinkedIn post. Going from the "quiet kid" in school to a personal branding powerhouse with nearly 70k followers. Danielle Mimoni didn't plan on becoming an entrepreneur—until she was made redundant. In this conversation, Danielle breaks down the reality of building a personal brand from scratch. She explains how she overcame the "cringe factor" (and the judgment of hig...

Turning a LinkedIn DM into a $2.5M check. Getting into Y Combinator on the second try. Akhil Reddy isn’t just building a payroll company; he is building the operating system for the modern SMB with Thera. In this conversation, Akhil breaks down his "Building in Public" playbook: Why Y Combinator is actually just like Harvard. The "Employee Generated Content" strategy: transforming your team into a...

In this conversation, Daniel & Matt play a fun game: Guess the impressions.  Daniel pulls back the curtain on his most viral posts and has Matt guess the impressions of the post based on the number of engagements.  We talk about Matt’s 1,000 like post and how I have posts with 5x the viewership and 10x less likes. If you want to understand how to go viral on LinkedIn, this episode is your blue...

This episode is a deep dive on LinkedIn with Julia Alvarenga, senior at Harvard. We flew out to Boston and sat down with Julia to break down how's she's been able to pull in thousands of impressions and engagements on LinkedIn. Julia sheds light on why "emotion" is so important to content creation, how her content managed to get the CMO of OpenAI to DM her directly, and what she's learned from goi...

One million organic LinkedIn impressions on a post. Cold emailing CEOs and closing enterprise deals in just 5 weeks.  Brooks Gammill isn't running a traditional recruitment agency.  In this conversation, Brooks breaks down the RecruitU model:  Bypassing slow university career centers to go straight to the source of top talent: campus clubs.  We debate the cringiest parts of LinkedIn (is it ever ok...

1,000 likes and 40,000 impressions, 190,000 impressions and less than 100 likes. In this conversation, Daniel & Matt break down impressions v. engagements on their posts.  We talk about hate comments on LinkedIn and break down the exact strategy that works to get massive engagement. If you want to understand how to go viral on LinkedIn, this episode is your blueprint.  Connect with Daniel: htt...

500,000 organic LinkedIn impressions in a week. Hate comments like we’ve never seen before. In this conversation, Daniel breaks down his most viral week on LinkedIn, ever. Roasting Matt’s title, then generating 190,000 impressions from it. We debate hate comments on LinkedIn and break down the exact strategy that works to get massive engagement. If you want to understand how to go viral on LinkedI...

10M+ LinkedIn impressions. Head of Insights. “I am the captain now.” Jason Saltzman isn't a typical "Top Voice."  In this conversation, Jason, current Head of Insights at CB Insights, breaks down the data-driven content model: Bypassing the 'selfie-and-meme' content to deliver high-value intelligence on private companies and the startup ecosystem. We debate the value of the LinkedIn Top Voice badg...

This episode is a deep dive on social media and business with Eric Wei, co-founder of Karat, a $100M fintech business helping creators with their finances - think "Square" but for influencers. We flew out to LA and sat down with Eric to break down his story from working at top firms like McKinsey and Instagram, to meeting his co-founder Will Kim and launching Karat in 2019. Eric sheds light on why...

3,000 cold DMs. Co-founders with millions of TikTok followers. A portfolio ranging from de-extinction science to Kentucky Derby horses. Marshall Sandman isn't running a traditional venture capital fund. In this conversation, Marshall breaks down the Animal Capital model: using massive influencer reach to bypass traditional ad spend for their portfolio companies.  We debate the cringiest parts of L...

The generic "Analyst" headline. The "About" section filled with buzzwords. The "Experience" section copied and pasted from a Word doc, burying your best achievements (like 70k TikTok followers) where no one will ever see them. Your LinkedIn profile is a digital graveyard. In this conversation, we do a live, 8-point teardown of Jacob Fenton's profile. We share the exact, behind-the-scenes process o...

Kevin Baker is the funniest person on LinkedIn. Just a few years ago, Kevin was working in the mailroom at a top talent agency (UTA), restocking printers and wearing a suit. He was surrounded by corporate culture and felt stifled, unable to post the "stupid stuff" he loved. His job had become a prison for his creativity. Instead of conforming, he started posting. He tested the waters with a post a...

Your content strategy is mental warfare. In this conversation, Matt & I tear down the "virality" myth.  We reveal the truth about what comes after a post takes off and share the #1 mindset shift (stop "hacking the algorithm" and start understanding "people").  We break down the 3-part framework that separates sustainable creators from one-hit wonders. If you're tired of chasing analytics and w...

From solo traveling India for six months to building a personal branding business, Marta Rus isn't teaching typical marketing tactics. In this conversation, Marta breaks down her "Heart-Led Founder" model: using deep authenticity and vulnerability to bypass the noise on Instagram and stand out to the 1% of users actually posting on LinkedIn. We debate the role of AI in creative writing (and why sh...

Applying to jobs is harder now more than ever. Everyone feels it. The "spray and pray" of a hundred cold emails. The feeling of being one of "thousands of applicants" for two slots. The "wall of silence" from recruiters and the fear that you have nothing "valuable or interesting" to say. It's the single biggest thing that stops college students from landing a job. In this conversation, we break do...

If you can't run a business without you being there, you built a prison, not a business. In this episode of Connection Accepted, we sit down with Charlie Hills, a LinkedIn expert who scaled his personal brand from 0 to over 170,000 followers and built a top LinkedIn ghostwriting agency. Just over a year ago, Charlie was a "one-man band" on the verge of burnout. He was working a full-time job, mana...

Posting on LinkedIn is "mental warfare." Everyone feels it. The fear of "climbing Cringe Mountain." The feeling of being self-conscious, the fear of "rejection at scale," and the "moat of low status" you have to cross while people wonder what you're doing.  It's the single biggest thing that stops people from building an audience. In this conversation, we break down the psychology of content creat...

Cold outreach is dead. At least, "Outreach 1.0" is. In this episode of Connection Accepted, we sit down with Noah Greenberg, the founder and CEO of Stacker, a bootstrapped company that just crossed $10 million in revenue. Two years ago, Noah was frustrated. Cold outreach was inefficient, and getting press was a dead end. He had a powerful realization: every single one of his potential B2B customer...

I got 3.3 million impressions on LinkedIn in 12 weeks. Here's the entire playbook. A few months ago, I was deep in the trenches of content creation, trying to promote a travel startup.  Instead of listening to the "gurus," I treated LinkedIn like a human platform. I posted 4.5 times a day. I commented strategically. I focused on emotion, not just buzzwords. The result was 3.3 million impressions i...

How do you go from $0 and zero customers to signing enterprise clients in less than a year? Jack Porter, founder of BirdDog, reveals how he and his co-founder built their B2B startup from nothing. He shares the story of their first failed idea, where they couldn't even get users to pay $1, and the pivot that changed everything. In this episode, Jack breaks down the exact organic LinkedIn strategy...

Welcome to a new format of Connection Accepted: Creator Help Hotline. In this live episode, we broke down Delaney’s (a listener of the show) LinkedIn profile in 7 key categories: Your Goal for LinkedIn Personal Title Banner Image & Profile Photo About Section Featured Section Experience Section Post Strategy If you're tired of generic social media advice, this conversation is the tactical play...

This episode is a deep dive on B2B social media strategy with Ara Kharazian, Economist at Ramp (a fintech unicorn with customers like Stripe and Notion). Matt sat down with Ara to break down the entire playbook he used to craft his viral "9-9-6" post highlighting how SF startups are reverting back to a 9am-9pm, 6 days a week schedule. Matt and Ara discuss why every company needs to be posting on L...

This episode is a masterclass in B2B social media strategy with Peter Walker, Head of Insights at Carta. Peter sat down with Daniel & Matt to break down the entire playbook he used to gain 150,000 followers & a Top Voice badge on LinkedIn. He has 25 million impressions year to date. Peter holds nothing back, explaining why tracking signups from posts is "not the point," why "inbound DMs" a...

In this episode, we interview Mitchell Tan the Founder of Kondo. Kondo is a superhuman software that makes LinkedIn messaging better than you could ever imagine.