For Immediate Release Podcast

AI and the Writing Profession with Josh Bernoff - FIR Interview 12.10.2025 58:06 ↓

Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction. We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple story, but a deep divide. Continue reading:  https://www.firpodcastnetwork.com/for-immediate-release/

FIR Interview: Generative Engine Optimisation with Stephanie Grober 16.09.2025 48:54 ↓

GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact...

FIR #480: Reflections on AI, Ethics, and the Role of Communicators 09.09.2025 39:52 ↓

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from that conversation. With a particular focus on the wisdom of the heart  – a phrase coined by the Vatican to contrast with the logic of machines – Neville and Silvia explore the ethical responsibilities c...

FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity 29.07.2025 42:52 ↓

In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor Paul Tighe , Secretary of the Section of Culture of the Dicastery for Culture and Education at The Vatican, about the ethical dimensions of artificial intelligence and the role of the Church in shaping global conversations around technology. As AI continues its rapid development and deployment across all sectors o...

FIR Interview: Silvia Cambie on AI's Overlooked Role in Communication 02.07.2025 32:17 ↓

How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent communicator with deep expertise in journalism, internal communication, and AI-driven change management.

Richard Bagnall on the Barcelona Principles 4.0 02.07.2025 47:06 ↓

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, chair of AMEC, the International Association for the Measurement and Evaluation of Communication, and a global authority on comms measurement, about the newly released Barcelona Principles 4.0 – the mo...