Focused Professional

Hanna Neret, the creative trophy-collecting genius from Sweden  joins us in this episode. Her images have won numerous accolades including the 2022 Societies Photographer of the Year. She gives us an insight into how she creates her masterpieces and what motivates her.  Images ©Hanna Neret. See more of her work on Hanna's Instagram

FSWPP Master Photographer Scott Johnson joins us to share what motivates him in his photography. Famous for his world class wedding photography, Scott is also diversifying both for his business and personal enjoyment. Enjoy his amusing anecdotes and find out what Scott couldn't do without if he is to remain a nice guy!    See more of Scott's work at The Edge website  

Why set goals? How should we choose them in the first place? Motivation comes from our needs. Having more of our needs met leads to a greater sense of satisfaction. Setting goals based on our motivators and needs helps to ensure that we are aiming for something that has genuine purpose and meaning for us. It can also make persevering through difficulties that much easier. This episode of the Focus...

Does your business suit your personality? As professional photographers we are essentially our brand. So, if we keep trying to do things that don't work for our personality then there is a good chance that people will notice some dissonance in our brand. By understanding ourselves better we can find ways of doing activities such as marketing in ways that are more natural for us. This not only make...

How can we be happy as professional photographers? The key lies in our motivation. If we are able to work in line with our motivators then we can feel happier and that we are achieving more. Ignoring what really motivates us can leave us frustrated and unhappy. This episode is an introduction to motivating factors that can affect photographers when running their own business. It is presented by Jo...