Fitt Insider

September 30, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Oura delays its IPO amid market uncertainty, despite seeking up to $2.2B at a $15B valuation, as nearly two-thirds of the offering would come from existing shareholders selling Tiny Health raises $33M Series B to expand its microbiome platform beyond infant care into IBD, menopause, and GLP...

September 29, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Functional shots emerge as the next supplement ritual, with the category projected to grow from $6.6B to $19B by 2033 as investors back brands like Sol-ti and Suja The Economist questions the evidence behind common surgeries, finding roughly two-thirds of patient improvement in trials came...

Today, I'm joined by Kate Ryder, founder & CEO of Maven Clinic.   The largest virtual provider for women's and family health, Maven Clinic covers 28M members and 2.5K+ employers across fertility, maternity, pediatrics, and menopause benefits.   In this episode, we discuss building at the intersection of clinical quality and technology.   We also cover:   Using AI to triage care Maven's direct-to-c...

September 25, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: GRAIL's Galleri cancer blood test moves closer to FDA approval after an advisory panel found benefits outweigh risks, despite a near-split vote on efficacy Wearables draw $4.1B in investment this year, nearing the 2021 peak as Whoop raises $575M and Oura preps a potential $16B public listin...

September 24, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: PVOLVE and Jennifer Aniston launch Movement Longevity, a strength and mobility program addressing a gap where 66% of women say they've never been told to lift weights Rapha CEO Fran Millar steps down as the cycling brand restructures after a $33.6M net loss, targeting sustainable profitabil...

September 23, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Peloton unveils three new treadmills including a $2,195 folding model, adding Whoop integration and AI-powered run analysis to broaden its audience Apple reportedly explores a thin, screenless fitness band to compete with Whoop, though the device likely wouldn't arrive before 2028 Bird&Be r...

September 22, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Men's wellness market projected to reach $2.8 trillion by 2030 as Pinterest reports surging interest in community-driven rituals like running clubs 7-Eleven opens its eighth annual Brands with Heart program, seeking emerging functional beverage, protein, and better-for-you snack brands for...

Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.   A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.    In this episode, we discuss the product backstory and growth roadmap.   We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy   Subscribe to...

September 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nix Biosensors raises $10M Series A to license its hydration algorithm into fitness platforms, shifting from hardware to health data infrastructure Life Time expands its ARORA healthy-aging program as class size triples since 2022, tapping into the 56% of consumer spending held by adults 50...

September 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Global fitness operators post 10.7% median revenue growth in 2025 as physical activity gains Medicare reimbursement and insurance recognition worldwide Walmart partners with SCAN Health Plan to launch co-branded Medicare Advantage plans, connecting insurance to its AI-powered nutrition plat...

September 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: On refuses to discount shoes as Q2 sales rise 13.5% to $1B, betting product innovation can support margins that reached 65.4% Accenture survey finds Gen Z and Millennial trust in health insurers fell 10.5%, with 62% already using AI tools to choose a health plan FDA signals more flexibility...

September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first [solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028 N...

Today, I'm joined by Danny Yeung, CEO of IM8. Pivoting from diagnostics, parent company Prenetics has scaled its science-backed supplement brand co-founded with David Beckham to a $400M+ market cap with just two core SKUs. In this episode, we discuss building IM8 from the ashes of a billion-dollar collapse. We also cover: From billion-dollar IPO to $50M valuation in 18 months Simple products, simp...

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, using its 100 million users to challenge Oura and Whoop on distribution Salomon signs a five-year global partnership with IRONMAN, becoming title partner of the World Championship in Kona starting in 2027...

September 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox nears deal to refinance $1.8 billion in debt as owner Silver Lake bets on continued growth in the luxury gym chain's core high-end model Athletic Brewing adds NFL quarterbacks Drake Maye and Dak Prescott as athlete-owners, deepening its hold on the non-alcoholic beer market Stanford...

September 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: HYROX gets new majority owner as L Catterton-led consortium acquires the stake in a deal reportedly worth around $700 million Kendall Jenner joins TRIP as global ambassador and equity shareholder as the calming beverage brand tracks toward $200 million in revenue System raises $20 million to...

Today, I'm joined by Oskar Holmblad and Emil Sjölander, co-founders of Nomio. A natural performance enhancer, Nomio is a refrigerated broccoli sprout shot that reduces lactic acid to extend endurance during intense training. In this episode, we discuss the new ritual for elite athletes. We also cover: The Swedish science behind the product Elite athlete seeding as core go-to-market strategy The ch...

September 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Equinox negotiates to refinance $1.8B in debt and add fresh capital as owner Silver Lake doubles down on the high-end fitness model Barilla acquires better-for-you brand GOODLES, which holds 8% of the boxed mac and cheese market, keeping it independent while adding distribution scale Oura fi...

September 3, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Medici Brands raises $250M Series B to build a house of health-focused food brands, scaling David Protein past $300M in 2026 revenue Oura integrates its Menopause assessment with 10 care partners including Alloy and Maven, moving from data collection into real-world care workflows OpenAI con...

September 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Scan.com raises $220M to expand its medical imaging network, connecting patients and providers through a single API in a $100B+ US market still run by phone and fax Atlas opens pre-orders for a $499 behind-the-ear EEG wearable tracking presence, stress, and energy burn using over 500,000 rea...

September 1, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Nike sponsors sorority rush events at six schools including South Carolina and Texas, formally engaging campus communities for the first time PwC UK estimates the country could support 600 to 850 more high-value, low-cost gyms, with weight-loss drugs also driving reported gym use up 22% Heal...

Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.   Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.   In this episode, we discuss why the allergy aisle is ripe for disruption.   We also cover: Missing solutions for a large TAM First clinical testing and vanity metrics in allergy aisle...

August 28, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The Sports & Fitness Industry Association reports 70% of Americans did a fitness activity in the first half of 2026, with strength training and Pilates surging while pickleball's growth slows and padel jumps 14.5% Study of 878 former NFL players finds CTE in 24.5% of examined brains, with rese...

August 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Sword Health plans to acquire Headspace in an all-cash deal, expanding its AI-led platform into mental health as digital health consolidates Unrivaled raises $100M+ Series C, pushing its valuation to $650M as players remain the largest shareholder group with equity nearing $200M Life Time laun...

Here's the podcast description for August 26, 2026: August 26, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Fitbit founders launch Luffu and its Link wearable, an LTE-connected device helping families track aging parents' health, mood, and location at home Berry Street merges with India's Healthify to combine 2,000+ clinics with AI-powered nutritio...