Fitt Insider

Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being. We also cover: Building a regenerative sup...

Today, I'm joined by Robert Hammond, president & CSO of Therme Group US. After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations. In this episode, we discuss reimagining social bathing culture across US urban centers. We also cover:   Creating affordable wellness spaces for the masses The social and spiritual b...

Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature. Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration. In this episode, we discuss building a radically transparent, values-driven meat company. We also cover:   The real cost of cheaply produced food R...

Today, I'm joined by Pete Hull, founder and CEO of Fitstop.   With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection.   In this episode, we discuss the brand's approach to results-driven social fitness.   We also cover: Fostering genuine community Finding the right franchise partners Adapting the Aussie-bo...

Today, I'm joined by Tom Leverton, CEO of Purpose Brands. The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members. In this episode, we discuss integrating two fitness powerhouses to create a global ecosystem. We also cover: • Strategies for...

Today, I'm joined by Ariana Thacker, founder and CEO of MoldCo. Born from personal experience, the company is revolutionizing treatment for mold-related illness by combining specialized testing, personalized protocols, and ongoing R&D. In this episode, we discuss building a healthcare platform for mold toxicity. We also cover: • Mold exposure's impact on 30–40M Americans  • Making the "Shoemaker P...

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing devi...

Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing...

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon. Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors. In this episode, we discuss reimagining baby food for the modern parent. We also cover: Why traditional baby food hasn't changed in 100 years The strategic decision to remain direct-to-consu...

Today, I'm joined by Darren MacDonald, CEO of Tonal. Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity. In this episode, we discuss the evolution of connected fitness and strength training as medicine. We also cover: • Making resistance training more accessible and d...

Today, I'm joined by Bryan Myers, president & CEO of [solidcore]. Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion. In this episode, we discuss the company's roadmap and the evolution of boutique fitness. We also cover: • Targeting underserved markets • Innovating the reforme...

Today, I'm joined by Chris Howell, CEO of SPX. A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing. In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing.  We also cover: • Gym and wellness design trends • Integrating recovery into fitness spaces •...

Today, I'm joined by Marc Washington, founder & executive chairman of Supergut. Scaling science-backed wellness support, Supergut's shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health. In this episode, Marc shares the brand's evolution from DTC to nationwide retail. We also cover: • The rise of GLP-1s • Balancing science with acc...

Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club. Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based  services spanning personal training, preventative health, nutrition support, and physical therapy.  In this episode, we discuss Monarch's model for delivering comprehensive medical wellness under one roof. We also...

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge. Transforming on-the-go eating, Farmer's Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond. In this episode, Luke shares his decade-long journey building the company. We also cover: • Using data to optimize operations • Making healthy e...

Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus. After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club. In this episode, we discuss the company's luxury social sports experience and expansion plans. We also cover: • Padel's explosive growth • Economics...

Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness. A leading US operator, 24 Hour Fitness's HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth. In this episode, we discuss transforming the chain for the next generation of gym-goers. We also cover: • Investing in club renovations • A s...

Today, I'm joined by Joanna Strober, founder and CEO of Midi Health.   Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies.   In this episode, we discuss the company's approach to women's midlife health.      We also cover:   • Midi Health's pilot program • Tackling stigma around women's he...

Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group.  The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights.  In this episode, Scott shares his vision for elevating the athlete experience. We also cover: Scott's experience as president of Equinox Expanding access to triat...

Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip. After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care. In this episode, we discuss designing support for sustainable recovery. We also cover: Breaking down stigmas Delivering quality care at scale  Advancing the field of eating disorde...

Today, I'm joined by Cesar Carvalho, co-founder & CEO of Wellhub. Formerly known as Gympass, Wellhub helps employees feel healthy and engaged at work with its corporate wellness platform spanning fitness, mental health, nutrition, and sleep solutions.  In this episode, we discuss the company's evolution. We also cover: • Executing a successful rebrand • Quantifying the benefits of corporate wellne...

Today, I'm joined by Jim Donnelly, co-founder and CEO of Humanaut Health. Scaling preventative health clinics, Humanaut Health leverages the latest medical therapies and wellness tech to help members reach peak functional, physical, and mental performance.  In this episode, we talk about democratizing longevity medicine. We also cover: • Scaling a network of clinics • Plans for nationwide expansio...

Today, I'm joined by Geoff Cook, CEO of Noom. Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good. In this episode, we discuss the evolution of the company's digital health platform. We also cover: • Adding GLP-1s • Entering the longevity sector • Merging wellness and healthcare Subscribe to...

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro. Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood. In this episode, we discuss the company's innovative nootropic products. We also cover: • Building the brand • Scaling on TikTok Shop • Going from niche to mainstream Subscribe to the...

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel. Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better. In this episode, we discuss the company's AI-powered functional audio platform.  We also cover: • The future of sound wellness • Studying the efficacy of soundscapes • Potential integrations...