Did I Do That?

As both Season 3 and 2023 draw to a close, the time to seek forgiveness is at hand! Earlier this year, Did I Do That? set up a confessional booth—with Sean playing the role as part priest, part Frasier Crane—to collect true stories of design disasters, missteps, failures, and more from anonymous guests who sought to clear their guilty consciences. How can you find peace when faced with cross cross...

Creative Director and Design TikToker Zachary Winterton joins Sean to talk about the people in your (Geocities) neighborhood, bad leadership advice from cheerleaders, and Charlie the Cactus: the supermarket mascot of our dreams? Zachary is probably best found these days on TikTok ( tiktok.com/@zacharywinterton ), Instagram ( instagram.com/zacharywinterton ), and YouTube ( youtube.com/@ZacharyWinte...

Emily Tate (Senior Digital Art Director for Studio A at Adidas) joins Sean to talk about America’s most frightening college mascot, disinterested dogs, and William Shatner's Pandora surprise. You can find Emily’s work on her portfolio work, emilytatedesign.com . You can see more of her design work and giver her a follow on Instagram at instagram.com/emilytatedesign .  In addition to Adidas.co...

Freelance designer, paper crafter extraordinaire, and former student Celestia Caredio joins Sean for a very special not-quite-Halloween-anymore episode to talk about The Haunting of Full House, bookbinding in a hostel, and jewel cases. Plus, is a tech startup possibly planning on sending Sean to the great beyond? There’s only one way to find out—to listen in! (well, okay, or you could just wait an...

Ashod Simonian (co-owner of Imaginary Authors perfume and co-author of both the “Portland Book of Dates” and the brand new “Seattle Book of Dates”) joins Sean to talk roadside attractions, band photo cliches, and the classic dilemma of adulthood: do I get a job at the IRS or work on Scooby Doo? You can find more about Ashod on Instagram @ ashod , or on his website, ashodsimonian.com ! The Portland...

Brandon Hrycyk (illustrator and host of XRAY FM’s “A Century of Slang”) joins Sean to talk about Beautiful Bean Bucket Hats, regionalisms, and the dangers of volunteering for an art project. It’s bizarre and beautiful and so much fun! You can hear “A Century of Slang” every Saturday night from 5-6 pm PST on XRAY FM. If you’re wanting that warm terrestrial radio experience, why not tune your FM dia...

Don your school colors, ‘cause we’re going back to school with this week’s Did I Do That? The amazing Kristin Rogers Brown (Associate Professor, Chair of Graphic Design, and Director of the Center for Design at PNCA) joins Sean to talk nightmarish mascots, the corporate handshake aesthetic, and pencils that say stuff. You can find Kristin’s work—including some of the work at Bitch Magazine and Bea...

Good news, everyone! We just hit 25,000 listens—which is even more impressive considering that it's been less than a year since we hit 5,000! To celebrate (and not at all to cover a production gap caused by my having to move), I'm sharing the first episode of the limited series spin-off I made with my DES 399 class last term, Fontroversy ! It's a really hilarious way to get anyone at all exci...

Let’s Picasso it up! Dani Loureiro (Letterer, Illustrator, and Senior Art Director at Murmur) joins Sean to talk about navigating the world with a portfolio case, what Garfield can’t do, and Marmite monsters. You can find Dani’s work online on her website, daniloureiro.com , or on Instagram at @dani_loureiro. Her lettering work is absolutely gorgeous—go give her a follow! This episode was recorded...

Don’t be scared—embrace a new episode! Joe Carolino (Chief Creative Officer at Thesis) joins Sean to talk website frenemies, screamo aesthetics, and what the scientists are right about. It’s a beautiful mess! You can find Joe online at joecarolino.com , or on Instagram @joeambrocio . Joe’s portfolio is also where you can go to check out the Flybox card series we talked about during the episode—go...

See the sparks fly as digital designer and artist Olivia Johnson (Associate Design Director at Instrument) joins Sean to talk challenging Barbies, Neopets Black Friday, and what Elvis has been up to. Meanwhile, Sean and Nathan Fielder temporarily switch bodies, resulting in a layer of such dripping sarcasm that you won’t be able to tell what isn’t coated in it. Get some sleep folks, or you too mig...

Our fun, weird guest Andy McMillan of XOXO, Suckerpunch, and Heck Beer joins Sean for several different kinds of incredible niche podcasts all wrapped into one episode to talk about what’s next in tech, the parts of a balanced breakfast, and the terrible things you might find lurking in the forest. It’s the episode where unbridled enthusiasm meets lowered expectations! Andy can be found these days...

Wanna know the stories behind all the fonts we love to hate? Introducing Fontroversy, a limited-run series about typefaces that just aren't quite our type, hosted by Lena Hall. Listen every other Thursday starting July 20! Fontroversy is produced by Sean Schumacher ( Did I Do That?  podcast ) and created by the students of the Spring 2023 Public Design Communication course from  PSUGD ,...

Freelance designer, grad student, and fellow Portland Institute for Contemporary Art design alum Mallary Wilson joins Sean to talk inadvertently inappropriate imagery, erasers shaped like food items, and hoarding AOL hours. It’s an episode that’s unforgivably uncool, but we can dig it! You can find Mallary on the web at mallarydesigns.com or @mallarydesigns on Instagram—if you work at an agency an...

All around stellar individual Eason Yang (founder and design director of NED: Not Entirely Dead ) makes the trek down from Seattle on St. Patrick’s Day 2023 to talk with Sean about looking for Lebron (in all the wrong places), working for dinosaurs, and resume hacking. You can find Eason on his website, eason.design , or on LinkedIn at linkedin.com/in/yangeason . Whether you’re a cancer survivor,...

Let’s all have a good time! Did I Do That? is back for season 3! Elliott Snyder of Old Friend joins Sean to talk unique approaches to #vanlife, Portland’s always pleasant winter weather, and what ChatGPT thinks wine bars are for. You’ll find your spot, it’s all we’ve got! You can find Elliott and Jesse’s often hospitality-oriented branding studio Old Friend at their website, oldfriend.co , or on I...

We're turning the clock back to the close of season one to close this inter-season spring break! Way back in June of 2022, meme curator and design leader Nicholas Adenau (currently of TikTok's NicholasIsContent and MemeBrah, but then of Lofi Art School) joined Sean to talk Sha Na Na,  Jackass’  leadership lessons, and the sketchiest way to send a $30,000 chain when it absolutely, positiv...

Spring break nears its end (just in time for spring in Portland to actually begin), but not without a feed drop from our friends at AIGA! This special episode of the AIGA Design Podcasts feed features past guest and Director of Design Content & Learning at AIGA Lee-Sean Huang in conversation with the incredible Anne H. Berry, Jennifer Rittner, and Kelly Walters about their book The B...

Spring break continues with a road trip back to Vancouver, BC! Pamela Rounis (Creative Director at Rethink ) joined Sean to talk fishpacking for art majors, space sausage, and the least successful entry in the Air Bud franchise. You can find Pamela on Instagram (@pamrounis) and Twitter (@pamelarounis) . You can find SAD Magazine , as well as the SADCAST , at sadmag.ca . The show is great, and Pame...

Pete Bella of the University of Central Arkansas and host of the Design Dedux podcast joins Sean in a strange new-but-old place to talk Pal’s Sudden Service, the game changing power of the McIntosh, and the worst roommate you could possibly get paired with at RIT. You can find Pete’s work at petebella.com and @petebellajr on Instagram. You can find his show, Design Dedux , at petebella.com/designd...

We're taking a few weeks off before the start of season 3 and revisiting some past favorites while we do! Illustrator, designer, educator, and all around cool person Nishat Akhtar (VP of Creative at Instrument) joined Sean in spring 2022 to talk Charles Barkley’s shrimp mistakes, ranking the Four Seasons, and young Sean’s excitement at the possibility of standing on a JPEG. Why not listen? It’s th...

We’re closing out Did I Do That? ’s second season with all the pomp and circumstance that you can get on sale at WinCo! Nicholas Adenau of Nicholas Is Content rejoins Sean to talk vintage TikTok sounds, lesser known Village People, and the 2023 Did I Do That? Packaging Awards Spectacular: which design will emerge to be the show’s official Arizona Iced Tea Can of 2023? You can find Nic’s new consul...

Mia Nolting (illustrator and author of Slow Noticing: A Journal for Drawing Your World Inside and Out ) joins Sean in an especially bespoke episode to talk flossing emergencies, the opposite of instant ramen, and the big, top attractions of the greater Sarasota area. Mia’s latest book, Slow Noticing: A Journal for Drawing Your World Inside and Out, comes out April 18, and you can pre-order it now...

‘Tis the season! Freelance art director and former student Rico Macias-Zepeda joins Sean to talk sleepy running shoes, fedora iterations, and the second JNCOming. You can find Rico’s work in lots of places, including rico.biz on the web and @rico.something on the ‘gram. Rico does amazing stuff from activations to illustration to brand work, and is just all around awesome! Rico is also an alum of t...

We’re starting off a new year of recordings right! The hilarious Elizabeth Brown (co-founder of Each Other Studio) joins Sean to talk about holiday salesabrations, ways to maximize the resale value of planet Earth, and where designers’ ideas come from. Keep listening past what feels like it might be the end—it’s an episode that kept its receipts, and not just for the Advil Migraine! You can find E...