Daybreak

Desi dating apps are vying for parental approval. And their strategy seems to be working. A couple months ago, Agrima Srivastava, a 29-year-old media professional from Lucknow, had an awkward conversation with her mother. She wanted to know if Agrima had ever heard of Indian dating apps, Aisle and Better Half. That was the first time Agrima had an open conversation with her mother about her love l...

Last month, Netradyne, the logistics AI startup, became India’s first unicorn of 2025 after it raised 90 million dollars in series D funding.  You see, it did not take it long to realise that its sweet spot is the long-distance trucking segment. It serves over 3,000 customers across eight countries, including the likes of Amazon, Shell, Indian Oil and Greenline Mobility. And it all began with one...

It’s 2025 and the idea of “masculinity” has undergone a complete overhaul. You see, after several product life cycles, the men’s grooming business has reached a stage where brands aren’t just formulating shampoos and body washes exclusively for men. They are also coming up with compacts and concealers, and a bunch of other makeup products targeted at men.  In fact, in the last decade or so, India...

Over the next three to five years, Zepto wants to be known as the startup that created the most multimillionaires.  Which is why these days, the standard pitch that people applying for VP-level roles at the startup get is as follows: "Would you like to create generational wealth? Think 50-100 crores in just four years." That’s what Zepto HR has been promising these applicants. They’ve been making...

Indian startups are making the most of the increasing demand for surveillance by securing high visibility government contracts. But while these can boost a startup's profile, government projects are unpredictable and often difficult for smaller startups to win. As a result, there is a shift underway — private clients are becoming increasingly crucial for profitability. This divide between public a...

Nvidia’s dominance in the AI market is forcing Big Techs like Microsoft to produce chips of their own. So, the software giant is changing its tack in hiring from Indian colleges. The Ken reporter Abhirami G joins host Rahel Philipose in this episode. Tune in. Listen to 'One Billion in 10 Minutes', our new mini series based on The Ken's inaugural case competition. The Ken app  Apple Podcasts  Spoti...

CIBIL or Credit Information Bureau (India) Ltd is one of only four credit information providers in the country that is licensed by the RBI. It is considered the oldest and the most reliable. It essentially calculates your credit score, a three digit number between 300 and 900, and provides it to banks so they can judge your creditworthiness. Usually, anything over 700 is considered good.  But this...

*This episode was originally published on 17 September, 2024. Subway, the globally popular sandwich-eatery chain, is now grappling with sweeping changes in India—and not for the better. For one, the world’s largest quick-service restaurant (QSR) brand is moving away from the franchise model it has operated under for the past 25 years. In doing so, it’s also shedding the very thing that made it pop...

Back in 2016, the government launched a scheme called UDAN. It stands for Ude Desh Ka Aam Nagrik, which roughly translates to every ordinary citizen will fly. This was a scheme that promised affordable, hassle free air travel to tier-2, 3 and 4 cities across the country.  But eight years later, flying in and out of smaller towns and cities could not  be more cumbersome. Direct flights are rare, an...

The luggage industry seems to have undergone quite a makeover in the last few years. Back in the day, VIP and Safari were synonymous with the plain black and grey suitcases. But now, luggage is as important as the clothes you wear--it's part of the whole airport look. Startups like Mokobara, Nasher Miles, Assembly, and Uppercase have turned luggage into an aspirational lifestyle product with smart...

'As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’ That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. In our brand-new mini series 'One Billion in 10 Minutes', you will hear their amb...

A new generation of designers is on the rise. These designers are expected to be  a lot more than just “one trick ponies”. The new-age ‘Designer X’ is expected to bring  a little bit of everything to the table. They understand the basics of sustainability, how their designs would impact things like climate change and culture. And they would also generally know a little bit of coding too.  And that...

Nothing can dampen a vacation like a chronic migraine. Sunayani Sarkar, a 22-year-old biotechnology student learnt this the heard way during a trip to the Andaman and Nicobar islands last year. A month of terrible migraines later, her doctor suggested she try out a wearable device called Nerivio, developed by Pharma major Dr Reddy's through a partnership with an Israeli bio tech firm called Theran...

Welcome to the world of luxury-lifestyle management, where firms like RedBeryl, Indulge Global, and Quintessentially play the role of concierge for their ultra-wealthy clients, making the impossible possible. Now this sort of thing has become even easier for the rich. Because their wealth managers are also taking care of some of these requests.  It isn’t a one -off thing. Companies like RedBeryl,...

One of the largest deals to acquire a D2C brand took place last week. India’s largest manufacturer of consumer good, Hindustan Unilever acquired the skincare company Minimalist, a 90% shareholding for nearly 3000 crore rupees. Homegrown startup beauty brands have been on a roll in India. Scores and scores of new age skincare brands have cropped up since the pandemic and all of them harp on the sci...

Property prices across Indian cities have gone through the roof, up by nearly 30% in the last two years. This along with ever increasing rent and general cost of living has made planning for the future quite challenging for those in their 20s and 30s.  So has the idea of home ownership changed among the younger generations, like in many Western countries where more and more people are choosing to...

FROM THE ARCHIVES (This episode was first published July 1, 2024) The Economic Times reported yesterday that Zepto, the quick-commerce startup, is in talks to increase the size of its initial public offering to $800 million-$1 billion. Zepto earlier planned to raise $450 million through the issue.  Even when it entered the quick commerce scene for the first time in 2021, Zepto was a disruptor. Now...

A dialogue from Munnabhai has become the ultimate source of inspiration for Acko, a digital general insurer.  "When someone’s dying, do they necessarily have to fill out forms?"  The Ken spoke to multiple Acko executives who said that this line is frequently repeated in meetings of its 21-month-old retail health insurance business. The inspiration seems to be working.   Despite being new to the re...

A bunch of startups are not entering the booming Indian e-bus ecosystem and becoming overnight successes. Just take the case of EKA mobility. Before 2023, EKA was barely a company. It was more the R&D wing of Pinnacle Industries, which is a major manufacturer of seating and interiors for legacy automakers like Tata Motors and Ashok Leyland.  But when the government launched the PM E-Drive subs...

Last week, Ola Electric’s shares saw a three-day slump after the Central Consumer Protection Authority asked the company for more documents for its investigation against it post receiving thousands of consumer complaints. But shares going up and down is regular stuff right? Not for Ola Electric.  The company went public in August 2024 at a debut price of Rs 76 becoming the only startup that went p...

A couple years ago, quick commerce platforms were the place to be for up and coming brands across the country. Just a little sliver of real estate on a rapid delivery app was enough to put them on the map. But now, many of these brands are very quickly realising that success on a Blinkit or a Zepto is a double edged sword. With it comes high commissions, marketing fees, and the constant pressure t...

Hurun India began curating rich lists a decade ago. Now, it has moved up ahead of ranking giants like Bloomberg and Forbes with 17 lists so far. It has a Global 500 list, similar to Bloomberg’s Billionaire Index. In fact, at this point, it's safe to say that it has replaced Forbes as the most trusted choice for bankers and wealth managers.  Hurun has managed to turn showing it off into a cultural...

For decades, the whole process of getting a loan approved was infamously painful and long winded. But now things have changed. Getting a loan is a whole lot faster than before. And that’s because of the disruptor to end all disruptors — artificial intelligence.  A bunch of companies have entered the scene with specalised AI tools to speed up different aspects of the loan-approval process.  In fact...

On the 25th of November 2024, just five days before the placement drive began at the Indian Institute of Technology, Madras, a new role was suddenly added to the student’s placement portal. Tech giant Microsoft was looking for a bunch of promising silicon hardware engineers.  This was the first time Microsoft was hiring for this particular role. And it wasn’t just looking at the top tier IITs like...

2024 was the year of the 10-minute delivery. We think we didn't need it but the likes of Zepto, Swiggy Instamart, and Blinkit proved us wrong. While other companies were struggling to find funding, these quick-commerce companies were raising billions of dollars and reporting double-digit, sometimes even triple-digit annual growth rates. In December, Zomato’s quick-commerce subsidiary, Blinkit made...