Cracking the Code

Show Customers All the Ways They Can Buy 29.12.2024 ↓

Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn’t make sense to them in their everyday life, they just won’t want to buy. In this episode of Cracking the Code , contracting business sales expert Drew Cameron explains a simple framework to help customers by making what’s valuable to them affordable to them – and it starts with educating t...

How to Scale Your Business, Part 2 15.12.2024 ↓

You’re ready to scale your business, now all you need is a list of priorities. What’s first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth plans. In this episode of Cracking the Code , industry experts (and HVAC business owners) Weldon Long and Gary Elekes continue their discussion on how to scale your business. They’ll share that impor...

How to Get Technicians to Sell pt. 2 30.08.2024 25:38 ↓

Every day, you’re either affirming your current habits and routines or breaking them and starting new ones. As a business owner, you need to create a working environment for your technicians that will consistently reinforce your goals for them. In this week’s episode of Cracking the Code, Contractor University faculty members Russ Horrocks and Weldon Long continue their discussion on teaching tech...