Behind Design

Ever wondered what it takes to create a website that's not only visually stunning but also functionally powerful? This episode of Behind Design, hosted by Rachel Pesso, features a deep dive into the realm of custom web development with the accomplished Brandi Bernoskie of Alchemy + Aim. Join us as we explore the intricate process of blending aesthetics with custom technology to build websites...

Have you ever wondered how to align your journey with your professional brand? Join us in a conversation with Cari Kenzie, renowned as a keynote speaker and the host of 'Curiosity, Clarity, Empowerment.' Cari specializes in guiding driven women toward self-discovery and clarity. In this episode, she delves deep into the intricacies of self and brand evolution. Sharing her invaluable insi...

How do you make your brand stand out in the crowded world of media? Dive into this captivating episode of "Behind Design," where host Rachel Pesso explores the dynamic realm of public relations and brand visibility with PR expert Lydia Bagarozza. Known for her exceptional talent in elevating both personal and product brands, Lydia shares her wisdom on gaining media exposure and navigatin...

How do you evolve a personal brand while staying true to your essence? Join us, as we dive into the inspiring journey of Jadah Sellner, author of "She Builds" and the visionary behind the She Builds Collective. Jadah shares her transition from co-founding a renowned company to becoming a 'vision doula,' guiding businesses and individuals in realizing their dreams. This episode...

Have you ever wondered what it takes to create a brand that resonates deeply with your audience? This episode is all about my personal story, the 'why' behind my brand RP Creative, and how I navigated through challenges to find success. You'll hear about my struggles with ADD, my transformative education at the School of Visual Arts, and the significant impact of mentorship and comm...

Hey hey! Welcome to Behind Design where we dive into the depths of authentic branding. This isn't just a podcast about design aesthetics; it's a firsthand look into the soul of brand creation, user experience, and the impact design has on your ideal audience. My Name is Rachel and I'm an entrepreneur + visual storyteller obsessed with creating brands that make you FEEL something. Wi...