Behaviour Change Marketing Bootcamp

Segmenting Your Audience:  Don’t over-cook then under-cook  with social marketer Professor Alan Tapp  The second is the three-part series exploring social marketing  ·       Professor Alan Tapp began his career in marketing in commercial direct and database marketing and for the past 15 years has taught and delivered social marketing. He currently teaches at...

Social marketing is not social media  Three things you need to know about social marketing This is the first episode in a 3 part series and to  get started we talk about 3 things you need to know about social marketing:  1)      Social marketing is not social media! Obvious? Yes. Social marketing uses intervention levers across multiple levers including training, educ...

3 research tips for inhouse communicators Anneliese Levy Health Communications Specialist   Today’s episode offers two case studies that illustrate how easy it is to reframe impactful content as well as three useful research tips to help them develop their audience insight – with no budget.  We are joined by Anneliese Levy a health communications specialist that excels in health content...

Our expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency. This episode takes a behind the scenes look at her award winning campaign #FreeYourMInd, delivered on behalf of NHS South East London CCG. The brief was to help raise awareness of, and engagement with, relevant NHS mental health services. To educa...

Our expert guest is Kate Knight, Programme Director, South Central NHS Commissioning Unit. Kate has been delivering public health behaviour change marketing campaigns for over ten years. Our chat today focuses on her time with Smoke Free South West and Public Health Action.  Working on behalf of Public Health Directors scorss the South-West she led a specialist social marketing and behaviour...

Episode 3: Dedicated to TikTok users, parents of teens and marketing and comms pros working with young people  - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine. Pete ‘s You Tube channel is highly entertaining and really brings behavioural science to life check it out at  PeteBITS Key takeaways: 1.    TikTok is highly rewarding.&nbsp...

Episode 2. In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon.  Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace. We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed foc...

Hello Bootcampers!! In this episode we: Say hello! Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill. Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses. Talk about the Triple A (Awareness, Attitude & Abil...