AMA Marketing / And with Bennie F. Johnson

Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.

Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins AMA’s Bennie F. Johnson to talk about building trust through marketing, service in innovative ways, and the value of organizational generosity.

Taylor Falls, a Diversity, Equity, & Inclusion Specialist at Adobe, joins AMA’s Bennie F. Johnson to talk about the value of learning, resilience and being an entrepreneur, and what’s next for DEI work and impact.

Colin Adams, a fourth-year Business Administration student at North Carolina State University joins AMA’s Bennie F. Johnson to talk about leaning into your community, how marketing can make a difference, and the value of confidence and authenticity.

Dr. Tracy A Khan, Assistant Professor of Marketing at the University of Wisconsin Whitewater, joins AMA’s Bennie F. Johnson to talk about her career journey and how she found her way to marketing, why we should all step out of our comfort zones, and the importance of giving back.