Vision Tech Perspectives

This is Part #2 of our conversation with Dr. Jay Akridge, Purdue University, talking about the Land Grant university's role in today's fast-pace ag industry and its still-vital role in research and education.

Where does the Land Grant University fit in today's fast moving ag tech industry? Our guest for this episode is Dr. Jay Akridge, former Dean of the College of Agriculture and former Provost of Purdue University. Currently, Jay is back on the faculty in Agricultural Economics at Purdue We had the opportunity to talk with Jay about Land Grant Universities and its place in today’s industry.  With...

Our culture is inundated with acronyms. It has become a norm for agriculture as well. The latest acronym that we're now seeing is EIQ (Environmental Impact Quotient). In this episode, Doug and Dave discuss EIQ and how it intersects with ESG (Environmental, Social Governance) and how we will run our operations in the future. Join us in the conversation and share your questions and thoughts in t...

We continue our conversation with Alan Hoskins. However, we change the subject to a sideline of Alan's. Used farm equipment. That used to be a fairly simple topic. Evaluate what you need. Find options, whether at your local dealership or another farmer who is ready to sell. Make sure that the piece of equipment is sound and there are no surprises. And you make the purchase. Today, it can be a...

Historically, there are aspects of business, even outside of agriculture, that we have tended not to question. We find someone we like to work with and then we continue to do business with them. Without question. Without checking with other vendors to make sure we are getting what we need. One of those, outside of agriculture, tends to be a real estate agent (at least for me). The other, and the t...

We've seen the commercials about "impossible burgers," "beyond meat" and plant-based burgers. These are products that are using plant-based products to replicate the texture, the look and the taste of a beef hamburger. When we talk about "Lab-Raised Meat," we are not talking about a plant-based product. We will be talking about meat raised from meat in a lab. What...

You're in a conversation and, at some point, you realize that you're not really talking about the same things. Yes, you are using the same terms, but you realize that your definitions of those terms are different. Now there's confusion. That's really where we are, and have been in ag technology. Even when I was with AGCO and Southern States, we had a glossary for our team to refer...

With all of the technology in the market and so much new technology being released every day, how to you discern between the Urgent vs. the Important? We talk about the noise of the industry and looking at what is Urgent vs. Important on your operation. Not your neighbor's or competitor's operation. Not the industry as a whole. What's Urgent vs. Important on YOUR operation. Join us for...

We have an expectation in anything we do. Whether in our personal or professional life. How do you manage the expectations for the technology on your operation? Too many times we have "Unknown," "Unrealistic" expectations for some of the technology we buy and then become very disappointed with the product or service and blame the vendor that it didn't do what we expected it...

We all want to look at the new, shiny widgets and toys. That's what's cool. We all talk about something that we see and say "I need that for my operation." But do we really need it...or do we just want it? Wanting something for the operation is fine, if we know that it is a "want" and plan accordingly. In this episode, we talk about the wants vs. the needs on an operati...

What is the most expensive tool on your operation? It's the one that you are paying for, but not using or getting the full use of the functionality and the return on investment. What are you doing to best make use of the tools you have so that they meet your expectations? We talk about the things to think about when considering technology and then some initial ways to implement into your opera...

When you are evaluating technology tools, services and programs, you need to focus on the context of your operation and not worry about the media or hype of the respective product.

When evaluating tools, services and programs, how do you decide what to address. In this episode we'll discuss The Barrell Theory. The law of limiting factors. Join us and see how the Barrell Theory can be used on your operation to evaluate your technology.

Who is Vision Tech Perspectives and what are they going to be talking about? This is a quick introduction to Vision Tech Perspectives on who will be in the conversation and the business of Ag Technology. We look forward to you joining us for this podcast series.