This Commerce Life

Kenny celebrates his wedding anniversary with Amelia. Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship. Philly wonders how Barry put up with Kenny for 29 years! To reach Barry, you can find him at : barrygmark@mac.com or https://www.linkedin.com/in/barry-mark-3b01182a

Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny. The guys talk about when "good enough" is really good enough, and how to strike a balance in getting things done.

We follow up and bring Life coach Laurie Shopland on. How to power through the things that are blocking your way. Laurie Shopland https://shoplandhealth.ca comes on the show and coaches Ken and Philly on how to power through blockers.

Philly talks about not doing things that aren't in his wheelhouse, and that prompts a discussion about what to do when you need to change what you're working on. Kenny talks about adapting for change, the guys confirm that they're not normal. Ken picks on Philly.

You'll want to check her out. https://www.facebook.com/thegranolagirl/ Philly and Ken walk through April's journey from cake maker to hobby granola maker turned entrepreneur. She's gone from giving out samples at local markets to selling in 300 stores.

Websites, merchandising and experiential oh my! Philly and Ken be their ADD selves and range on a series of topics. Philly talks about research and how finding facts to build a plan isn't different from small companies to big companies. They talk website builders and style guides. They talk CRM - https://www.zoho.com, https://www.hubspot.com/, https://www.marketo.com, https://www.zendesk.com/

Philly looks inside Ken's head to find out what a buyer sees when they do store visits. Kenny spends time in liquor stores and comes out sober. Philly finds out why, and what he's looking for. They talk retailing and retail strategy, and pet peeves about their shopping experience.

Marketing spend....it's not enough. Make sure you measure what you spend on to get the right return on investment. (ROI) Be clear on what your goals are. Philly talks about #marketinggoals and loading up the funnel with opportunities for sales to convert. #mathtomarketing Philly and Ken talk about the vitamin company that they're working with. What happens when you build a plan, and they change th...

The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night. Work hard, play hard - Philly also talks about the talks that he did at the show. You can find them here. https://retailphil.com/presentations Ken and Philly talk about what to call Kenny. Owner operator guidance counsellor? If you have an idea - send us a note!

Philly gets ready for #GlobalPetExpo and the two sessions he's teaching there. (https://globalpetexpo.org/buyer/seminars.asp) He's teaching "Like. Follow. Share" and "What's Your Time Worth?" Ken and Philly get into how and when you do your own thing versus hiring out work to people to keep yourself moving. Shout out to Sara Carvalho (http://sarasunshine.com/) for her magical g...

What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West

Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.

Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.

The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production. Linda Webb talks through ingredients, packaging, order quantities, and all sorts of things that first time product people encounter.

Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job? Philly and Ken talk through launch decks, the nuances of selling B2B and how it's different from B2C marketing. When you figure out your audience...things get easier.

Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for. Philly talks about buyer personas and how critical they are to building plans and knowing where and when to execute your plan. Calling out Linda Webb to come on the show, and a shout out for Rachel Farewell and This Commerce Life's new kickass socials. www.rachelfare...

Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today. Plug for Satya Organics and Patrice's wonderful ezcema cream.

Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb, building a node or hub where our people can help our people.

What to do when your seasonal business has no season? Phil talks about dealing with excess inventory and no demand, and some of the tough choices businesses have to make Phil also talks about the importance of paying it forward and helping others.

We decide we don't like Kent that much. (too smart, too talented etc. etc.) More love for Linda Webb, Rachel Farewell. Philly and Kenny try and figure out what to call themselves (not agency...but what? a node? a connector? something fancy please) Start the year with the right audience. Does your marketing plan match your consumer?

Happy New Year. Philly talks about Mexico, and the retail scene and then we get real serious about investment and where to spend cash to grow a business.

Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world. It's the end of 2018 - is your content plan ready for 2019? Is your ad plan ready for late 2019 or early 2020? Phil and Kenny talk price elasticity and the value of knowing how much you can or should discount.

A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show. Shout out to Rachel Farewell and her social media magic skills.

A fullplate - Philly talks about the ups and downs as a contractor. The evolution of freelance - when you start choosing who you work with, and what happiness looks like.

An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers