The Self Publishing Show

Independent author and publisher Jasper Joffe talks about the success his publishing house has had using a model very different to the traditional one.

Self published author John P. Logsdon introduces the ReaderLinks service, a unique new tool to help indie authors track and fine tune the marketing of their books.

Ian Sutherland returns to the podcast to share what's working and what isn't for authors on Twitter, and how to maximize your reach on the social media platform.

Web designer to bands like Nine Inch Nails, Pink Floyd and David Gilmour, and authors like Robert Galbraith (JK Rowling) and Mark Dawson, Dave Stansbie discusses the important elements of an author site, and how to work with a designer.

James talks to fellow aviation fan, and pilot, Owen Zupp about how and why he's turning his father's aeronautic exploits into popular non-fiction books.

In this first episode of the BookLab, author David Berens gets professional feedback on his cover, book blurb and Look Inside content from industry experts (and SPF friends) cover designer Stuart Bache, copywriter Bryan Cohen, and editor Jenny Parrott.

Thriller author Ernest Dempsey shares his road to indie author success, including some of the bumps along the way.

James talks to NOLA romance writer Maria Luis who quit her marketing job and now makes three times her previous salary via her books, thanks in part to the Self Publishing Formula courses. This week's highlights include: The details on Maria's strategic plan to leave her day job and make a living writing The […]

Returning guest, Cecelia Mecca, talks to James about using Facebook Live broadcasts, with both groups and pages, to increase engagement with readers. This week's highlights include: Mark discusses his move into KU and the experience he's had An announcement about the next enrollment period for the SPF 101 course Dealing with technological jitters re: […]

James talks to serial entrepreneur Chris Ducker about the Rise of the Youpreneur and why self-published authors fit this business model perfectly. This week's highlights include: Building a business around yourself Why Chris chose to self-publish Rise of the Youpreneur The economic longevity of being a Youpreneur Why self-published authors are the ideal Youpreneurs […]

Mark and James discuss how even beginning authors can gather reviews for their books, and why this matters. This week's highlights include: The chicken and egg problem for new writers trying to get book reviews How to avoid Amazon removing your reviews The benefits of an Advanced Reader team Getting your readers enrolled in your […]

Kobo's Senior Manager for Author performance, Christine Munroe, talks to James about the advantages of reaching world markets with Kobo that other retailers do not reach. This week's highlights include: On Kobo's background and beginnings The idea of buying ebooks in a brick and mortar bookstore The reality that we're still in a growth phase […]

Book cover designer to the stars (John Le Carre, Stephen King and more) Stuart Bache talks to James about the new course he has put together to help authors design their own professional looking book covers. This week's highlights include: Why book covers matter so much Considering genre when designing a book cover Mistakes authors […]

Indie author community superstar Joanna Penn talks to James about putting a focus on improving her health and creating a sustainable long-term career as a writer. This week's highlights include: Joanna's collaborations and full production schedule in 2017 Making changes to prevent author-entrepreneur burnout Joanna's break-up letter to sugar Being truthful and vulnerable about health […]

Demon coder and indie author Damon Courtney talks to James from the NINC conference about starting and running BookFunnel, an ever-evolving service that continues to support self published authors to get their books into customers' hands. This week's highlights include: How Damon came up with the idea for BookFunnel How BookFunnnel solves several problems for […]

As Kitty Bucholtz followed her husband around the globe, and dealt with increasing interruptions to her writing life as a result, she had to learn effective and easy-to-implement time management skills in order to get her books written. Today she shares with James her top tips for making the most of whatever time you have […]

Champion of indie author justice, David Gaughran joins James at the NINC conference to discuss his start in self-publishing, and what he's observing lately in the industry. This week's highlights include: How the fundamentals of indie publishing have not changed since 2011 The importance of different marketing strategies depending on whether an author is in […]

No doubt you've heard of Johnny, Sean and Dave, the self-publishing pioneers from the Self-Publishing Podcast, one of the original podcasts focused on indie authors. Today James talks to Sean and Johnny about their two brand new offerings for authors, how things have changed in recent years, and how they will continue to change. This […]

Hope Clark always knew she wanted to write. So by her mid-40s she had retired from her day job and was running a writing business full-time. She talks to James about how she supports other writers to do the same. This week's highlights include: An announcement about the newest course coming from SPF Hope Clark […]

British-Australian author John Birmingham was forced into a crash course on self-publishing when, through no fault of his own, his trad deals disappeared. Luckily for readers, John turned those lemons into a new, lucrative self-publishing career. This week's highlights include: John's success as a freelance writer, and his unplanned, rapid switch from trad publishing to […]

Author, mother, and nap-time entrepreneur Katie Cross offers an explanation for why it's normal for indie authors to struggle with Imposter Syndrome, and also specific strategies for how to deal with it. This week's highlights include: Katie's success as a YA author and her move into chick lit via Wattpad What's working for Katie now […]

James Blatch and Lucy Dawson introduce the Self Publishing Formula Foundation, a partnership with Reedsy, that will help four authors each year to fulfill their dream of publishing and marketing their books. This week's highlights include: The origins of the SPF Foundation How the foundation works and how to apply What SPF are looking for […]

Medieval romance author Cecelia Mecca started out thinking she'd traditionally publish her books. A chat with an indie author at an RWA conference changed Cedelia's mind and a year later she's a full-time author, working at home and in full command of her author career. This week's highlights include: Picking up a manuscript after 20 […]

This week's highlights include: Doing the math and making the transition from traditionally published author to indie Focusing on the genre you love to read Do blog tours work any longer? Outlining in order to write faster Using LeadGen ads to grow Michelle's mailing list and business Classic marketing copy that still works Resources mentioned […]

This week's highlights include: Hugh's beginnings as a writer The search for a publisher … and then a change of heart Re-acquiring rights The increasing empowerment of creative people Negotiating a print-only deal The beginnings of Hugh's relationship with Data Guy and the Author Earnings reports Resources mentioned in this episode: Selfpublishingformula.com/ads17 Get on the […]