The Non-Obvious Show

How do you become an epic gift giver? John Ruhlin was known as a gifting expert, keynote speaker, and author of Giftology . He has been called "the world's greatest gift giver" and helped people and organizations around the world to rethink how they use gifts to retain customers, win hearts and cut through the noise. In this episode, John Ruhlin explains how gifts can bring in referrals for busine...

How does ownership really work? Michael Heller and James Salzman explore the six simple rules that everyone uses to claim everything in their new book Mine! . Michael Heller is a Professor of Real Estate Law at Columbia Law School, and is the author and co-author of multiple books. James Salzman is a Professor of Environmental Law at UCLA and UC Santa Barbara, and is the author and co-author of nu...

What has caused the death of common sense? Martin Lindstrom is a bestselling author, consumer branding expert, and named one of TIME Magazine's "World's 100 Most Influential People." He's the founder and chairman of Lindstrom Company, the world's leading brand & culture transformation group, with clients such as Seth Godin and Tyra Banks. His latest book, The Ministry of Common Sense, is a Wall St...

Originally aired: December 15, 2021 Why is ​​collaboration overrated? Safi Bahcall is a former public company CEO, second-generation physicist, biotech entrepreneur, and the author of international bestseller Loonshots. Today Safi advises CEOs and leadership teams on strategy and innovation, and has delivered keynote presentations at industry conferences, investor events, leadership retreats, medi...

Originally aired: November 15, 2021 What is the power of outsider thinking? Beth Comstock is an American business executive, advisor, nature conservationist, and the author of Imagine It Forward: Courage, Creativity and the Power of Change. She has spent more than three decades leading communications at GE and has been named to both the Fortune and Forbes lists of the world's most powerful women....

Originally aired: September 15, 2021 How do you develop big ideas? Daniel H. Pink is a #1 New York Times Bestselling author whose seven books have won numerous awards and sold millions of copies around the world in over 40 languages. Prior to this, he was the chief speechwriter for Vice President Al Gore and the host and co-executive producer of "Crowd Control" on the National Geographic Channel....

Originally aired: October 15, 2021 What makes someone remarkable? Guy Kawasaki is the Chief Evangelist of Canva and the creator of the Remarkable People podcast. He was one of the original marketing voices at Apple working under Steve Jobs and is a trustee of the Wikipedia Foundation. In this episode, we talk about Guy's criteria for finding great podcast guests, how he decides what products to ev...