Simple Pin Podcast: Simple ways to boost your business using Pinterest

Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the summer and to make sure they are relevant to your audience based on what they are searching for this year!

Fashion is an always changing, ever-evolving niche that never stays still. With Pinterest being the first place someone comes to discover their new look, having a solid Pinterest marketing strategy is critical to success in the fashion industry. Today we are talking with Sai of Scout the City about how they use Pinterest to reach their audience!

We talk a lot about how to use Pinterest for your business through pinning strategy, best practices and various pin styles, but what about some of the non-traditional uses for Pinterest in your business? Discover new ways to use Pinterest for Interior Design, Photography, Music and a variety of beauty and fashion needs!

When I began Simple Pin Media I felt so clear on who my audience was and what I had to offer them, but have learned over the years that this clarity can only continue as you re-examine who you are serving and what they need. In this episode, we are talking with Lauren of Six Sisters’ Stuff to learn how they have continued to know their people over the past 12 years!

We all know that last year and into this year have been rough for those in education. How do you navigate your entire business changing overnight? Today we are talking with one of our favorite TpT clients, Christina Winter of Mrs. Winter’s Bliss to find out how she adapted her focus and what she learned in the process.

Even before 2020, I’ve regularly been asked about rebranding or how to change when unexpected situations arise that require you to pivot in your business. Then 2020 hit and we saw some really creative ways to adjust to major shifts for your audience. Today’s guest is a long-time client of Simple Pin, who felt the brunt of the pandemic being in the travel industry. Learn how she pivoted to meet her...

For the past couple of years I have had this vision rolling around in my head, but I just couldn’t put it to words...well I found them. Today we are going to talk about the importance of truly knowing where your audience is at now and what their needs are. Then we will talk about how to inspire , inform and help them make a decision !

When we focus on the inner workings of our business 24/7 we can get so caught up in the day to day, data, strategy, and “planning” that we forget to tell our story...or sometimes lose sight of what our story is! Today we want you to get inspired as you hear how one company is going beyond the box to reach out to their customers.

It’s been almost 8 years since the birth of Simple Pin Media and so much has happened in that time. Today we are going to walk down memory lane a bit as we talk through major milestones of the company and growing moments that helped us to fail forward. 

Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the spring and to make sure they are relevant to your audience NOW!

When we are deep into our business and how to market, we can sometimes lose sight of the importance of inspiring our audience through story. Today we are talking about how to tell a story with everything from static pins to video pins and of course...Story Pins! (Hint: Don’t overthink it!)

Pinterest laid out its goals for 2021 in its 2020 Q4 earnings report for investors. Inside the report detailed where they are headed, what investments they will put money behind, and how they look at developing a plan for continued growth. I’ll break down each priority and how you can tailor your marketing to where they are headed.

We have been using Canva for our clients and our own business for years (seriously years). In this episode, we are talking all about what we love about our Canva Pro Account plus Canva’s latest tool, their Canva Content Planner! And, bonus, as a company based out of Australia, Canva is uniquely positioned to understand the needs of International users.

As Pinterest presence expands, many businesses are asking how they can reach their audience, especially if it extends beyond the US. One of the biggest challenges is knowing how to get your content in front of the right people, no matter where they live. In the episode, we talked specifically about the differences between a US and Canadian Pinterest audience.

Marketing on Pinterest is global, but before you start targeting EVERYONE, you need to know who your audience is and focus on how to reach them. Don’t get caught in the weeds doing all the things. In this episode, we focus on the experience of a Simple Pin Collective member who has experience marketing globally while living in the UK.

Pinterest has experienced tremendous growth in 2020 and one of the fastest-growing demographics is international users. As a US-based company, it is important to not have tunnel vision but to see the big picture of Pinterest beyond just here in America.

Video pins are on the rise on Pinterest and one of the biggest hurdles is finding a tool that doesn’t make the process labor intensive. Our community has discovered a really powerful tool that will help make video pins in less time and the quality isn’t compromised.

Learn more about Pinterest ads (aka Promoted Pins) and how to know what type of campaign to run.

Find out how to track everything Pinterest that matters...Top pins, top posts, how effective your Communities in Tailwind are, and of course conversions!

This week's episode is all about the business side of Pinterest -- Pinterest stock history and current happenings. We're interviewing Maria from the The Motely Fool about Pinterest's stock growth of 250% in 2020 and what we see on the horizon for 2021

Learn how to come up with your business budget for 2021 after a year that was everything but normal. You can’t have a solid Pinterest marketing plan without a business budget that takes Pinterest into account.

Working from home is something many of us are becoming all too familiar with. Some have been doing it for months and others of us have been in this for years. What are the keys to growing your business from home while still caring for your kids?

Pinterest runs on keywords with the Smart Feed Algorithm. It’s what matches up a pinner with a marketer based on what they search. Using the right keywords this winter will help jumpstart your Pinterest marketing.

The impact of community through coaching and small groups can propel you and your business forward, even when you are feeling overwhelmed and unstable on the heels of a rough year.

2020 was a crazy year, but Pinterest use soared to over 400 million users. Their stock increases and the value of the platform became more and more appealing to users. Let’s recap all the great features and changes they added.