Pharma Council - FutureHealth

COVID has impacted our lives in many ways, including increasing our reliance on technology. We now do virtually what we couldn’t do in person. In healthcare, virtual care for non-urgent visits not only increased but, according to a study by the Cleveland Clinic, most patients were happy with the results. This episode looks at how advances in technology can go beyond telehealth and explores visions...

Pharmaceutical and healthcare companies have increased digital advertising over the years, spending an estimated $11 billion on online marketing in 2021. They’re second only to retail when it comes to investing in these platforms. Data on individuals and healthcare providers are changing how the industry promotes products and care. An executive at one of the companies in the forefront of this chan...

One of the most prominent issues of the 21st century is how to make healthcare more accessible, and the pandemic is arguably the tipping point. While it exposed the consequences of continued fragmentation, inequities and the rising costs of healthcare, it also demonstrated how it’s possible to make healthcare accessible to everyone, everywhere. In this episode, we look at how to expand this access...

Health care is one of the largest and fastest growing industries in the U.S. Health spending in 2020 was an estimated $4.1 trillion, and public policy experts expect it to reach $6.2 trillion by 2028. This enormous sector spends about $30 billion a year on marketing, much of which goes to direct-to-consumer ads for prescription drugs. In this episode, an expert in marketing technology discusses tr...