KnowThyBrand

In this episode, Barbara, a passionate lecturer at Derby University, explains why new entrepreneurs might want to consider a social enterprise as the legal form for their new venture. Barbara also talks about the ecosystem of traditional businesses, charities and social enterprises, the challenges and how they work together. If you are considering to start a business or you already have a business...

When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram. Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche. You can find out more a...

In this episode, we talk with Aude, the accounting head of a very prestigious bank and one of KnowThyBrand's directors. Listen to the candid interview of a successful woman in business, mum, wife, 'organised person', as she talks about the challenges and the opportunities that lay ahead of many other women in her shoes. There are so many little gems hidden in this chat, from recalli...

In this episode we speak with Celine, one of KnowThyBrand's directors and a driving force of our social enterprise. Celine shares some of the challenges that women face in IT together with some super tips, not necessarily those we are used to hearing in the field. Enjoy!

What does branding has to do with gender equity? A lot, it turns out. From entrepreneurs to women growing within an organisation, from stay-at-home mums looking to going back to work to (the thousands of)  women made redundant as a result of the pandemic, a strong brand can make the difference in getting THAT new opportunity. Stay tuned and you will find out how. Welcome to our very first new epis...