The Greenbook Podcast Network

Insights & Innovators Podcast from MRII

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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Forfatter

The Greenbook Podcast Network

Kategori

Business

Podkastens nettsted

insights-innovators.captivate.fm

Siste episode

1. okt 2026

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Episoder

The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS 12.06.2025

Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie. AI , as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS . In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Ex...

Making the Consumer the Boss via Insights with Nitesh Priyadarshi, Danone 04.06.2025

Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone , about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insight...

Built to Predict: Inside the New Data Machine with Michael Ramlet, Morning Consult 29.05.2025

What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group , engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult . Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the in...

Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount 15.05.2025

Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie. AI , as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount . Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Pa...

The Role of AI in Market Research with David Boyle at Audience Strategies 08.05.2025

Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group , as he speaks with David Boyle, Director at Audience Strategie s. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He discusses the impact o...

AI-Powered Insights in Tech with Google's Marie Van Blaricum 01.05.2025

How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie. AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio . Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advic...

Empathetic Leadership in Market Research with Claire Kuhn, OvationMR 17.04.2025

In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group , chats with Claire Kuhn, the SVP of Research & Insights at OvationMR .  Recognized as one of the industry's 30 under 30, Claire Kuhn, SVP of Research and Insights at OvationMR, reflects on her career path and the hands-on, human aspects of the industry that surprised...

AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft 10.04.2025

From building connections to staying curious, Katie Egge shares insights from her journey.  Host Jon Last, President of Sports and Leisure Research Group , interviews Katie Egge, RVP at Salesloft , recognized as one of the 30 under 30 winners in market research. Discover Katie's unique career journey from sports and entertainment management to her pivotal role in market research. Learn about...

A Look at the Next Generation of Insights Professionals with James Endersby, Opinium 03.04.2025

Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group . Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about the 30 Under 30 Awards, the import...

How to Be a Pioneer in Market Research with Shelley Zalis, CEO of The Female Quotient 20.03.2025

Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy . In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her...

Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago 13.03.2025

In this episode, we dive deep with Steve Schlesinger, Executive Chairman at Sago , hosted by Jon Last, President at Sports and Leisure Research Group . Steve shares his valuable insights on the latest industry trends, leadership strategies, and the evolving landscape of market research. Tune in to discover how Steve's experience and vision continue to shape the sector and get a firsthand look at t...

From Researcher to Investment Banker with Kristin Luck, Oberon Securities 06.03.2025

On this episode, host Katie Gross, CEO at Suzy , speaks with Kristin Luck, Managing Director of Oberon Securities . Kristin shares her unique career trajectory from a research assistant at Lieberman Research Worldwide to becoming an influential entrepreneur, investor, and banker. Learn how her passion for online research led her to build AC Nielsen's first online research platform, co-found OTX, a...

Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive 20.02.2025

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework. Join Stan Sthanunathan, CEO of i-Genie. AI , as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive , in this engaging episode of Insight...

How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A 06.02.2025

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A  talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the mark...

Earning a Seat at the Strategy Table with Diane Hessan at C-Space 23.01.2025

In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan , special guest Diane Hessan, Chairman of C-Space , discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the fo...

Creating an Exciting Market Research Tech Company with Andrew Reid, Founder & CEO of Rival Technologies 16.01.2025

The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitemen...

Transforming the Insights Function in Large Corporations with Elaine Rodrigo at Reckitt 09.01.2025

Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt , and Stan Sthanunathan, CEO of i-Genie. AI , as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine shares her nearly 30-year journey in research, her dream role realization, and the transformative power of AI in harnessing data f...

The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia 19.12.2024

In this episode of the MRII's Insights and Innovators podcast, host Jon Last, President at Sports and Leisure Research Group, speaks with Dr. Marcus Cunha Jr., Director of the University of Georgia's Masters of Marketing Research Program . They discuss the transformative changes in the market research industry over the past few decades, including the democratization of research tools, the shift fr...

From Capital Raising to Integration: A Deep Dive into M&A with Jeff Krentz 12.12.2024

Join us for an enlightening episode of MRII's Insights and Innovators podcast, featuring a conversation with Jeff Krentz, a seasoned expert in mergers and acquisitions within the market research industry. Hosted by Katie Gross, the discussion delves into the nuances of raising capital, the importance of product-market fit, and strategic decisions companies must make between organic growth and acqu...

From Market Researcher to Investment Banker with Sima Vasa, Managing Director at Oberon Securities 05.12.2024

The market research industry is far from homogenous. There are many different business models within it. Sima Vasa, Managing Director at Oberon Securities began as a market research analyst and became an investment banker. That switch means she looks at business models, leadership, and the fundamentals of market research firms through a new lens. Learn how to think like an investment banker. 

The Entrepreneurship Journey in Market Research with Vivek Bhaskaran, Founder & CEO QuestionPro 21.11.2024

How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO QuestionPro talks about in his journey to building his own company and business. Is building great software and launching globally still possible versus in a specific market? Learn lessons in entrepreneurship in the market research industry. 

What Does Leadership Look Like Today and Tomorrow with Crispin Beale, Insight250 14.11.2024

How can we celebrate the innovators and leaders in Market Research? Crispin Beale, CEO of Insight250 and Group President of Behaviorally, has created the main platform for identifying these leaders. Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insight250 works and how important it is for driving innovation and leadership in the industry. 

Research at the Strategy Table with Brett Townsend, Quester 07.11.2024

Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester . Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact. 

Transforming Market Research in Big Companies with Stephan Gans, Pepsico 28.10.2024

Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie. AI talks with Stephan about future-proofing your business through the control of data and tools. 

Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse 21.10.2024

A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse , shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his c...

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