Shiva Manjunath

From A to B

Business EN ↓ 76 episoder

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

Husk å besøke podkastens nettsted og støtte skaperen: www.linkedin.com

Forfatter

Shiva Manjunath

Kategori

Business

Podkastens nettsted

www.linkedin.com

Siste episode

7. okt 2026

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Episoder

Are Multi-Armed Bandits the Next Thing to "Kill CRO" ? 28.05.2023 25:29

Many are talking about multi-armed bandits (MAB) killing CRO - is there truth to that? The answer: it depends! In this episode, Tracy and Shiva discuss: 00:00 Intro 03:04 What are MABs? 04:45 Are MABs “real” tests? 06:23 Why do people find MABs so sexy? 09:15 When you should (and shouldn’t) run a MAB 13:58 How to validate your MAB results 16:41 LinkedIn post of the week The LinkedIn post of the we...