CultivatED Marketer

In this 28 th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, about marketing, professional development, and more. In this episode, they delve into a variety of topics, ranging from personal updates to highlights from the recent Business Communicators Summit (BCS) event. CultivatED Marketer Ep. 28 — Marketing Professionals Reconnect: Updates, Insights, and A Look Ahead The...

In this 27 th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace....

In this 26 th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world. CultivatED Marketer Ep. 26 — Navigating Leadership and Communication in a Post-Pandemic World   Leadership i...

In this 25 th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career. CultivatED Marketer Ep. 25 — Creating Authentic Voices with Brooke Estell Introducing Brooke Estell and her Entrepr...

In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree , Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project , about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace. CultivatED Marketer Ep. 24 — How to Shape Your Career w...

In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB , about her book and podcast about internal communications, the shifting demands of internal communications due to the pandemic and great resignation, and advice for young marketers. CultivatED Marketer Ep. 23 — Shifting Demands of Internal Communications with Kat...

In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB , about her book and podcast about internal communications, the shifting demands of internal communications due to the pandemic and great resignation, and advice for young marketers. CultivatED Marketer Ep. 22 — Growing Importance of Internal Comms Brent and Matt...

In this 21st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, continue their discussion with Brad Whitworth, SCMP and IABC Fellow, at the IABC Conference . Brad Whitworth  is a thought leader, lecturer and author in organizational communication. Throughout this episode, we discuss different certifications that can help you excel in your career.  Brent and Matt talk with Bra...

In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Brad Whitworth, SCMP and IABC Fellow, at the IABC Conference . Brad Whitworth  is a thought leader, lecturer and author in organizational communication. Throughout this episode, we discuss different certifications that can help you excel in your career.  Brent and Matt talk with Brad Whitworth, comm...

Welcome to CultivatED Marketer … In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Darcy Eikenberg  at the IABC World Conference 2022. Darcy Eikenberg helps high performance leaders and teams manage through constant change with more clarity, confidence, and control. Throughout this discussion, we talk about how to control your situations and your minds...

Welcome to CultivatED Marketer … In this 18th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, sit down with Dan Gregory at the IABC Conference . Dan Gregory is the co-founder of The Behavior Report , a coaching program that teaches what moves us, what drives us and what lifts us. Throughout this episode, we discuss human behavior and how to apply it to your marketing strat...

Welcome to CultivatED Marketer … In this 17th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat about the upcoming episodes of the show. They cover what has been happening over the hiatus the show has taken, IABC World Conference where they will both be in attendance, and future guests they are hoping to get on the show. CultivatED Marketer Ep. 17 — Next Phase Brent and...

Welcome to CultivatED Marketer … In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Eric Hughey. Eric is the founder of the GenWhy Leaders Podcast , which he started to inspire fellow millennials to become the next generation of business leaders and entrepreneurs. Eric is also the owner of Vessel Media , which guides publishers and media brands to...

Welcome to CultivatED Marketer … In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Danielle Bond. Danielle is the Chair of the International Association of Business Communicators (IABC) . Danielle lives in Melbourne, Australia, where she is the CMO for Aurecon in addition to her role in the IABC. We discuss the IABC, professional development orga...

Welcome to CultivatED Marketer … In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley . In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR , and what qualitie...

Welcome to CultivatED Marketer … In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley . She leads a team who drives customer-centric marketing through data-driven analytics and insights — with a spectrum of clients from Dairy Queen to Planet Fitness. Jessica is a world-renowned expert...

Welcome to CultivatED Marketer … In the 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Kristen Majdanics, Senior Vice President of Firehouse Subs. In part two of a two-part discussion, we discuss attributes of a good team member and the different experiences between working in an agency vs. an organization. They close the discu...

Welcome to CultivatED Marketer … In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior Vice President of Marketing at Firehouse Subs. While she currently leads a team of 20 marketing professionals and provides support to more than 1,200 restaurants, Kristen worked for more than a decade at agencies in the Kansas City and Chi...

Welcome to CultivatED Marketer … In the tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. This part 2 of a two part discussion, we discuss a distinctive approach to hiring and what attributes he’s looks for in team members. We also chat supporting non-profits and why it’s so important to help underser...

Welcome to CultivatED Marketer … In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning . After a professional start in the mergers and acquisitions world, Grant spent nearly a decade analyzing, valuing and transitioning hundreds of small and mid-market businesses. Eventually, he naturally gravitated toward und...

Welcome to CultivatED Marketer … In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren’t interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they’ve had over the past six episodes, and look forward to what’s coming up next. CultivatED Marketer Ep. 8 Brent and Matt reflect on the CultivatED Marketer gue...

Welcome to CultivatED Marketer … In this seventh episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson — part two of a two-part conversation. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm tha...

Welcome to CultivatED Marketer … In this sixth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mike Swenson. A veteran communication professional, Mike has enjoyed a multifaceted career as a broadcast journalist, a governor’s press secretary, and founder and leader of a successful public relations firm that has produced ground-breaking work. His next...

Welcome to CultivatED Marketer … In this fifth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Ben Heisler. Ben is the newly minted host and analyst for Sports Illustrated’s gambling and fantasy sports section s.  He most recently was on the other side of microphone as the host and executive producer of the Awful Announcing Podcast . His career has spa...

Welcome to CultivatED Marketer … In this fourth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, wrap up their discussions from the 2020 Kansas City IABC Business Communicator Summit (BCS). They chat with Angie Pastorek, University of Kansas Program Director and Lead Faculty member for the master’s degree in organizational communication. Her teaching and research inte...