The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Business EN ↓ 81 episoder

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketin...

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Forfatter

The Agile Brand

Kategori

Business

Podkastens nettsted

agilebrandguide.com

Siste episode

1. okt 2026

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Episoder

#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr 12.03.2024 25:22

Today we're going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me discuss these topics, I'd like to welcome Kristin Russel, Chief Marketing Officer at Symplr. Resources Symplr website: https://www.symplr.com B2B...

#5: The importance of customer stories with Evan Huck, UserEvidence 27.02.2024 24:57

New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for customer proof to be readily available in ample quantiti...

#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 13.02.2024 30:40

Today we're going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I'd like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ B2B MarCom Summit: https://www.b2bsummit.co - u...

#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group 30.01.2024 24:06

Today we're going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I'd like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group. Resources Verizon Business Group: https://www.verizon.com/business/ The B2B Agility podcast website: ...

#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise 16.01.2024 34:34

Today we're going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I'd like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the lates...

#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business 20.12.2023 18:57

Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there's one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life. Today we're going to talk about B2C expectations in a B2B world and h...