Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST Check to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience. Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who re...

KEY TAKEAWAYS COVERED IN THE PODCAST A lead magnet allows you to put out valuable content in exchange for your audience’s email addresses. Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors. Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in. Install your F...

KEY TAKEAWAYS COVERED IN THE PODCAST If you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them. Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you...

KEY TAKEAWAYS COVERED IN THE PODCAST Your organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm. Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for I...

KEY TAKEAWAYS COVERED IN THE PODCAST No one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense. When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Ins...

KEY TAKEAWAYS COVERED IN THE PODCAST Your “why” and “who” are fundamental to your podcast. Know these before you go any further. You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name. You should have an intro and an outro for your podcast. You can use services such as Fiverr to fi...

KEY TAKEAWAYS COVERED IN THE PODCAST Once a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there. Ask your email list members questions about what they are struggling with and how you can help! The key is l...

KEY TAKEAWAYS COVERED IN THE PODCAST LinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect. Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.” For a killer “About” section, u...

KEY TAKEAWAYS COVERED IN THE PODCAST A physical office isn’t required to be in this business. People will take you seriously even though you work from home. You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is t...

KEY TAKEAWAYS COVERED IN THE PODCAST Twitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide. Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter. Bots and spammers are no longer able to contribute using Twitter due to new rules on the platf...

KEY TAKEAWAYS COVERED IN THE PODCAST Algorithms are rules that social media platforms use to determine who sees your posts. Facebook serves up content to you based on other posts you “like”, share, comment on, etc. These days, only 1-2% of your Facebook Page’s followers will see your posts. Engagement is key to “beating” Facebook’s algorithms! Facebook wants to see conversations! Think about how y...

KEY TAKEAWAYS COVERED IN THE PODCAST Facebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts. A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search. A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support...

KEY TAKEAWAYS COVERED IN THE PODCAST "Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content. "Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure! The effort each u...

KEY TAKEAWAYS COVERED IN THE PODCAST GDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data. The deadline for GDPR compliance is May 25th , 2018. Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list. You shouldn’t use personal email for your ema...

KEY TAKEAWAYS COVERED IN THE PODCAST All copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something. You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that...

KEY TAKEAWAYS COVERED IN THE PODCAST   All new business owners face the same three challenges involving self-motivation, time management and work-life balance. New business owners make their own lives harder by playing the comparison game with other entrepreneurs in our space. We must stop doing this! New tools, techniques, platforms and systems are releasing all the time. It can be difficult...

KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is the second largest social media platform, coming in just behind Facebook. InstaStories only last for 24 hours. Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint. Business is all about the human to human (H2H) relationship. Use InstaStories to broaden the topics you share with your audience. THE ONE THING...

KEY TAKEAWAYS COVERED IN THE PODCAST Negative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts. Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments. How you respond to negative feedback is not the same way you respond to trolls or spammers. The...

KEY TAKEAWAYS COVERED IN THE PODCAST When people are on your email list, you can market to them directly. Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers? As important as it is to build an audience on social media, it is vital that you get your followers onto your list. A great lead magnet h...

KEY TAKEAWAYS COVERED IN THE PODCAST   Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it. With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective. Facebook is an amazing aggregator of data about people, which allows...

KEY TAKEAWAYS COVERED IN THE PODCAST   “An hour of planning can save 10 hours of doing.” — Dale Carnegie One of the key aspects of social media is consistency. You need to show up every day. You need variety in your posts to keep your followers engaged. The assets you use with your social posts are just as important as the content itself. You need to be present on your social channels! You ca...

KEY TAKEAWAYS COVERED IN THE PODCAST How often do you go back to reviewing your social profiles to ensure they’re filled in correctly? Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it! By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement. THE ONE THING YOU NEED TO REME...

KEY TAKEAWAYS COVERED IN THE PODCAST Video is a great way to put across who you are and what you do in a short space of time in a way people can easily understand. Live video cuts out all the middlemen! There’s no need for recording studios, video editors and others. (This also cuts out a lot of expenses tied to professionally made videos). Live video allows you to truly be authentic and make stro...