The CMO Podcast

Sarah Flynn  is the General Manager of  Thirty Five Ventures  which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more. Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various reco...

Vinoo Vijay  is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people a...

Jennifer Olsen  has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of  UNTUCKit , a clothing company that has reached $200 million in sales. Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo...

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including,  Ricardo Marques , the VP of marketing for Anheuser-Busch/InBev, and  Todd Kaplan  the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's,  Shell...

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations. Pedro Earp , Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev Kristen Lemkau , CEO of US Wealth Management at JPMorgan Chase & Co. Fernando Machado , Global Chief Marketing Officer at...

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifesty...

Maurice Herrera  is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for  Avis Budget Group . He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategie...

Jill Cress  is the VP of Consumer Marketing at  PayPal . This interview was recorded while Jill was in transition and just beginning her new role at Paypal. Before joining Paypal, Jill was the General Manager and CMO of  National Geographic Partners  and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy...

Adam Petrick  is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at  Puma . Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the pas...

Heather Malenshek  started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harl...

You could call it serendipitous that  Diego Scotti  would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that becau...

Alegra O'Hare  is the CMO of the American clothing company,  GAP . In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP.  In this conversation, Alegra talks about how to act quick...

Before  Seth Solomons  was named  Equinox's  CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman.  In this...

When you think of traveling,  Selena Kalvaria  wants you to think of  Away . Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo.  In this episode, Selena...

David Rubin  is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more.  David joined The New York Times i...

Stephanie Buscemi  traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at  Salesforce . Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of  Drive...

Ralph Mitchell  is the Vice President of Communications and Marketing at  Cincinnati Reds , America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years.  In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and...

Amanda Rassi  is the Vice President of Marketing at  The Kroger Co ., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research   for consumer data company  84.51° , which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this yea...

Wendy Clark  is the CEO of  DDB Worldwide , one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the  Marketing Hall of Fame . Wendy and her family frequently volunteer for  Homes of Hope  building h...

Michael Fisher became the President and CEO of  Cincinnati Children's Hospital Medical Center , a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospitals in the country with a revenue of over 2.5 billion a year. He leads an organization of more than 15,000 employees who had more than 1.3 million patient encounters with children from all 50 U...

Adam Symson  is the president and CEO of  The E.W. Scripps Company , which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired p...

Stuart Aitken  is the CEO of  84.51 ˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway. 84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now,...

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widel...

For 37 years  Marc Pritchard  has been working for  Procter & Gamble . After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer.&nb...

Pete Blackshaw  is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of  Cintrifuse , a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the aut...