Signal Fire

In the premiere of Signal Fire, hosts Jon Zieger and Lisa Senecal explore how a fragmented information ecosystem has eroded shared reality. They examine the rise of the attention economy, the power of creator-driven media, and the emotional vulnerabilities exploited by digital platforms. The discussion highlights growing distrust, polarization, and apathy, especially among younger audiences. The e...

What happens when a free society loses its grip on shared truth? The old system is breaking. Legacy media is struggling. Social platforms are the main source of news for millions—but they're designed for engagement, not accuracy. On Signal Fire, hosts Jon Zieger, who helped lead some of America’s most successful technology companies,  and Lisa Senecal, a media strategist, narrative expert, and pro...