Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive into the top three reasons why your...

Send us Fan Mail Imagine you’re watching a movie about two solo entrepreneurs: One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her. The other also loves the idea of growing her business. But instead of constantly changing course while trying everything un...

Send us Fan Mail I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final...

Send us Fan Mail When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures. But here’s what they’re not telling you. Their business isn’t sustainable because things are constantly...

Send us Fan Mail Just because you know something isn’t the same as experiencing it. As a CEO, you undergo rites of passage as you progress through your business, especially if you want a successful and sustainable one. In this episode, I share some of the lessons I’ve learned the hard way so you can see a little further ahead on your path, mitigate some of these challenges early on, or just have a...

Send us Fan Mail This week, I went live on Instagram to share a little Rach Rant that I knew I needed to share with you on the podcast. I've been hearing from so many small business owners who are looking for real support but when they bring their legitimate business challenges to the so called experts - they are told that the reason they are stuck is mindset. Mindset it important! But there...

Send us Fan Mail Scaling is the name of the business game online, or so it would seem. So often we hear about people having seven-figure launches or seven-figure months (or even days ). But there’s something that really doesn’t get talked about regarding these eye-popping figures that you need to know. Beyond just making more money, what does it really mean to scale your business? Is it possible t...

Send us Fan Mail It’s one thing to have the right people on your team. But do you have them in the right roles? Assessment tools like StrengthsFinder (now officially called CliftonStrengths®) can help you not just learn more about yourself and your team members but also give you the information you need to help put them in a better position for success. Specifically, StrengthsFinder helps you disc...

Send us Fan Mail You have all kinds of personality assessment tools available to use. You’ve probably even taken some of the tests like Myers-Briggs, StrengthFinders, or the Enneagram. But what about a tool that can help you assess and build your team in the best way possible? That’s where the Kolbe A™ Index comes in! It’s a tool that small business owners can use to understand their natural insti...

Send us Fan Mail You’ve seen and heard about it from the hiring room to the Hollywood screen. For the last few years, every workplace imaginable has been discussing and trying to increase diversity, equity, and inclusion by implementing DEI practices in their company. But Mia Henry, founder and CEO of Freedom Lifted , sees a flaw in the way these concepts often get applied. Her approach involves p...

Send us Fan Mail Are you a small business owner who is hiring more employees and building a real team? Then it’s time to start thinking at an entirely new level about how this will change the game for your company. And you need to have a culture in place that helps you attract and retain the talent you want onboard. In the last few years, we’ve seen huge changes in the way people work. In fact, th...

Send us Fan Mail Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works? Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life. So, how do you bridge that gap be...

Send us Fan Mail Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business? What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year...

Send us Fan Mail You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it. We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for mos...

Send us Fan Mail Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success.  In this episode, I talk about how to design a business that works for you and runs like clockwork in 2024. On this episode of Prom...

Send us Fan Mail With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future. No matter what’s happening in the world, though, you can still...

Send us Fan Mail With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over. If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episod...

Send us Fan Mail If you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well. In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You’ll learn how being out of alignment affects everyo...

Send us Fan Mail Are you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else? If so, that’s a sign that you’ve fallen out of love with your business. But how did it happen, and what can you do to rekindle the relationship? Today, we’re starting a new mini-series. And in this episode of...

Send us Fan Mail “You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work. Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a...

Send us Fan Mail You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business. Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this episode of the Promote Yourself to CEO pod...

Send us Fan Mail Are you on this entrepreneurial journey with someone else? Business owners often ask whether or not I can help them with their specific type of business. Perhaps they’re a business selling a product instead of a service, or they’re in a very unique niche. And while most of the small businesses I work with are solopreneurs, sometimes I see two people who’ve come together as busines...

Send us Fan Mail What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business. The simplest, easiest way for getting those clients isn’t something...

Send us Fan Mail Are you running your business on a wing and a prayer? Meaning, you don’t have a plan for what to do next in your business? Andrea Bentschneider has been a leading expert genealogist in Germany for almost 20 years. She’s been featured on international TV shows and is a sought-after guest on German media. But when she first joined The CEO Collective , her business and marketing stra...

Send us Fan Mail We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away! Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this e...