Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation

Here are my insights from a podcasting event that can propel your podcast to new heights in the health and wellness niche! I went to PodSummit YYC 2025 in Calgary this month, now I’m telling you everything I learned that you can utilize on your own podcasting journey. I explain the powerful role of networking at industry events, AI's impact on content creation, how to really be authentic, the role...

Could personalized guest outreach and interview skills be the keys to elevating your podcast's success and expanding your audience? It’s time to master these skills to expand your podcast's reach and influence. Turn each guest appearance on your podcast into a powerful growth tool by tapping into their networks and giving your guests a big win as well. It’s important to make it easy for guests to...

Ready to learn how refining your messaging will enhance engagement in your health and wellness business? Alison McLean is a seasoned physical therapist turned highly successful business coach, who is especially knowledgeable when it comes to Instagram. Because of an unexpected job loss, Alison created Ignite Ur Wellness Business, a thriving platform that helps wellness practitioners break free fro...

Are you overlooking the untapped potential of task delegation to boost your business revenue and personal well-being? Through real-life stories, I’m illustrating the pitfalls of resisting delegation in this episode. I’ll highlight the importance of focusing on high-impact activities that truly drive business growth. You’ll hear my personal journey of overcoming delegation challenges, and learn how...

What strategies can health entrepreneurs use to transform their careers and impact lives on a MASSIVE scale? Dr. Meghan Walker, a pioneering figure in the health and wellness industry, is obsessed with the intersection between health, high performance, and entrepreneurship. She founded Clinician Business Labs to empower clinicians to build sustainable practices and make naturopathic medicine more...

Are you ready to transform your health podcast from unknown to unstoppable by conquering imposter syndrome and building unshakeable authority? We explore the importance of persistence, consistency, and valuable content in establishing trust and influence. By sharing examples of engaging with smaller podcasts and crafting a well-defined brand, I highlight how these elements are crucial for expandin...

Transform your passion for wellness into a thriving online coaching empire! Brian Gryn is a leading wellness coach who successfully moved away from corporate life. We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, "Get Lean Eat Clean," which now boasts over 450 episodes. Brian shares his strategic insights o...

Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business? There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast. I’m sharing an audit of a life coach’s podcast, revealing how basic issues lik...

How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients? Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning. However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, focusing on personalized health solutions. In this...

What can you expect from using paid ads to promote your podcast? For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift. Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if those numbers remained stable. We also explore the cost-effectivenes...

What would it be like to sit down with a coach to determine how to better use your podcast to generate sales? You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellness retreats and studio. I’ll examine some areas fo...

Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients! Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space. Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague content direction and mixed messaging that fail to enga...

Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination! Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram. She emphasizes the importance of initiating natural and genuine conversations, rather than jumping directly into sales pitches. People can tel...

Are you making the most of audience insights to boost listener retention and grow your podcast community? Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important. Today I’m sharing strategies for creating high-quality audio experiences that keep people listening. You’ll learn how to use strong introductions and teasers to...

Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space! Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to support clients in achieving a holistic lifestyle. She o...

Here’s what you need to know to build a profitable podcast that keeps listeners coming back for more. Today I’m explaining the 4 health podcast success pillars that can transform your health-focused podcast into a powerful lead and revenue generator. They are: Content Audience Offer Commitment Are you delivering high quality, valuable content tailored to your ideal client's needs? It’s crucial for...

What are the secrets to scaling a business without sacrificing personal time or authenticity? THE Wealthy Practitioner tells all! Stephanie Wigner has transformed her career, all the way from launching her first chiropractic clinic to building multiple seven-figure businesses, with a huge help from her podcast. She’s sharing all of her secrets to achieving business growth while maintaining a healt...

It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to "podfade," highlighting the missed opportunities due to inconsistent podcasting habits. Having a streamlined podcast workflow is essential to avoid the same fate. I’ll explor...

This host uses her podcast to empower menopausal women through biohacking…and makes money while helping others with her passion! Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving business model, with her podcast playing a huge ro...

What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters. Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal clients. We examine the pros and cons of various spon...

What role can a podcast play in building trust and expanding a health coaching business, especially for women entering the empty nest phase? Marnie Dachis Marmet’s story begins with a lifelong passion for health and wellness. Transitioning into health coaching in 2015, she co-hosts The Art of Living Well, which has become an influential platform for building connections while supporting both perso...

Ready to discover the key mindset shift that will supercharge your podcasting success? There’s a mindset shift required to break free from the perfectionism trap I see many health and wellness entrepreneurs stuck in. The trap usually leads entrepreneurs to spend countless hours on tasks that could easily be delegated. Through the story of a podcaster that recently came to me for advice, I’ll show...

What are the key strategies for securing influential podcast guests on your health-focused podcast? Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry. By showcasing the importance of high-quality podcast p...

Don’t make these often-overlooked podcast mistakes that listeners hate! Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I'm going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show. I'm also highlighting the importance of creating great content, wit...

How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success? Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, "Starting a Business Simplified," has become a cornerstone in establishing her authority and expanding he...