Pet Sitter Confessional

Chances are, you're probably using social media for your business. How is it working for you? Social media can be overwhelming and feel like it's actually not getting you any business. While social media has many upsides, we discuss some of the pitfalls and how to avoid them. We also break down six common mistakes to avoid when using social media for your business. Then, Natasha O'Banion, Automate...

The lessons from the pandemic continue to highlight the importance of self reflection and knowing your 'why'. The last couple of years have taught Heidi Lewis that she wanted to run a different kind of business. As the owner of Heidi and Hope Pet Services, she set about defining her boundaries and understanding what she didn't want to do anymore. She has focused on converting clients from overnigh...

What do you stress about? As a business owner, you have a lot on your plate. Stress and anxiety can be a big part of running a business, but they don't have to be! Use it as a tool to propel your business forward instead of it holding you back. We discuss the difference between fear and anxiety, some common stressful situations, and how we can start overcoming the anxiety they induce. Then, Natash...

We all have our own way of joining the pet care industry. Abagail was given hope when she started as a dog walker for a company, but several years later found herself taking over ownership of it. She now runs Pack Pals NY and talks about her experience of growing into a management role and what it means to see change in yourself, without losing yourself. She shares what it means to fight for legit...

We all think we want to grow and grow our businesses. Just growing without a plan means we're spending a lot of money and having a lot more headaches than we should be having. If you feel like you're wasting time on tasks in your business and looking for a better way, you're ready to scale. When we scale our businesses and processes, it means we can grow with less headache. We break down several e...

How do you equip your clients? What tools and resources do you provide them so they'll be the best pet parents? Tami Guy, owner of Creatures Pet Care in Kalamazoo, uses her background in zookeeping, and educating, to teach her clients all things pet care. Tami shares how she continues to learn from her staff when it comes to running her business. From equipping them with knowledge to providing mem...

NOTE: in our discussion of accounts, payable and receivable, we got the terms switched around. Our apologies! We frequently talk about "knowing your numbers", but what does that mean? What numbers do you need to know so you can determine if your business is healthy and growing? We discuss the five key financial numbers to know, as well as other areas to dissect to make sure your business is stayin...

Summary: What does it take to be a flight nanny and how does someone get started? JP Anunciacion, owner of Dog Days & Cat Naps, who was previously on Episode 180, joins us to shed light on this growing niche service in pet care. JP outlines how to find clients and what to take into account when pricing your services. He also walks through how he prepares for the flight and what kind of gear he lik...

Summary: We had a client abruptly stop using our services recently. It hurt. In the pet care industry, we invest so much of ourselves, which means we're more vulnerable. However, when we step back and assess a critique, we begin to not take things personally. On this episode we discuss ways to overcome being hurt by business transactions and why being thick skinned in your business is important. T...

What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business...

Summary: Once again, there is so much going on in the world around us. From Ukraine being invaded to rapidly rising inflation and gas prices, there's a lot to overwhelm us. As business owners, we're now navigating through yet another period of the unknown. How do we do that without burning out and stressing out every day? We share some ways to stay adaptable and deal with the rising costs. Natasha...

Summary: What motivates you? We don't operate in a vacuum and there are both intrinsic and extrinsic motivating factors that influence and drive our decisions. Jane Torok, owner of Paw Prints Pet Services, joins the show to explain how her motivating factors drive her to keep working through tough times. As a one woman show, she also shares how to stay content in your business and be thankful for...

Summary: What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn't easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some hel...

How do you stay on mission in your business? Claire Aither had to make a choice, go into a career she wasn't comfortable with, or find something else. A cheerleading grandma and passion for pets led her to start Pet Sitting MKE. Claire talks about how her support group helped her deal with insecurities when she first started her business. We also discuss why she decided to stop accepting new clien...

Have you attended a pet sitting conference? We just went to our first in-person conference, the Texas Pet Sitters Conference. Attending, especially in person, brings a ton of benefits, if you've prepared and are ready to take advantage of them. We share our experience and why we think you should go to one too! Plus, Natasha answers, "How do I make my life about more than my business?" Main topics:...

What is your exit strategy from your business? ✌️Do you plan to, or hope to retire at some point? That takes a lot of planning and goal setting. Jen Tserng joins the show again to discuss how to have an investing mindset and what it means to make saving money fun. From setting budgets to raising prices, taking a wholistic approach to our financial health is really what sets us up for success. Rega...

If you've been listening to the podcast the past few months, you know we have done a ton of episodes on the hiring process and what it has looked like for us. So, after everything we have learned and experienced through hiring, what are our major takeaways? We discuss it in this episode. Hiring has certainly been a major growth opportunity for the business as well as our personal mindsets. We shar...

How do we keep up the momentum of growth and success we have, without pulling our hair out? Dom Hodgson, the Pet Biz Wiz, talks about growing your business sustainably through pricing and upselling on additional services. By continuing to focus on the fundamentals of our businesses, we'll be less likely to make rushed and stressed decisions. Dom also shares what it means to give your clients a pre...

What does it mean to actively help our clients and their pets reach their ideals? Jen Walmsley is a trainer and dog walker in Bedford and operates Fetch Club, with a mission to provide top quality mental and physical stimulation to her clients. She shares how the growth of her business helped her be more creative and why hiring was so important to her. We also discuss what it means to focus on tra...

Once your employee has signed on the dotted line to join your company, what happens next? It's now time for you to bring your new hire into your company and help them feel like they belong. You need them to feel valued and part of your company, which takes time and intentionality on your part. Onboarding and training staff can feel daunting, but planning out the first six months to one year for th...

What is Fear Free and how does it apply to being a pet sitter or dog walker? Mikkel Becker, from Fear Free and Fear Free Happy Homes, discusses how following the Fear Free philosophy impacts our ability to build trust with the pets in our care. It not only makes our job easier, but also sets up the pet and owner for success. Mikkel shares how fear manifests itself in dogs and cats, and what we can...

Have you ever felt overwhelmed with everything you have to do? Or maybe you've felt inadequate because you can't seem to make any headway on your to-do list. Whatever the reason, you are not alone. Life as a business owner means there is a never end list of things you have to get done. Managing these feelings takes understanding that we all have our limits. It also means setting better expectation...

Do you speak dog? Garrett Stevens has spent his life trying to understand what the animals around him are saying. Garrett owns Stevens Family Kennels and Dog Language Center, and questions everything when it comes to dog training and behavior. The use of touch is extremely important in a dog's control of their environment and gives us clues as to what they need. Garrett gives advice on assessing w...

What happens after you post your job ad? Should you be doing anything else? 🤔Turns out, there are a LOT of things you need to have in place and think through. From insurance to team communication, we break down what you need to do before bringing on staff. Having a manager mindset will allow you to anticipate problems and remember that you are the authority. Then, Natasha answers, "What else can...

How do you stay in the moment with your business? After only providing nail trims to meet the needs of her community, Gricel Arroyo has experienced rapid growth and is about to make the leap to full-time. As such, she's caught between knowing she wants to grow and expand, but also trying to run the business she has. Gricel balances the growth and social media by keeping it in perspective and worki...