Make Marketing Suck Less for Expertise-Driven Solo Businesses

Hey, hey rebels. Today on the podcast I'm not only reminding you that success doesn't happen overnight, but explaining why this is so. It all boils down to the Diffusion of Innovation Theory. If you're a long time listener of the podcast then you've heard me talk about this theory before, but today I really wanted to dive into it. It's important to understand how an idea spreads and ultimately get...

Erica Courdae, entrepreneur, coach, and consultant, is joining us on the Rebel Rising Podcast today. We're talking all about the necessity of talking about important and necessary topics in a safe space creates change and helps people feel comfortable, open, honest, and forward focused. If you've been waiting for the rebel take on diversity and inclusion, this episode is it. For a full transcript...

It can be easy to blame yourself when your messaging isn't working, especially if you feel like you have trouble accurately putting into words exactly what is that you do. On today's episode of the Rebel Rising Podcast I am sharing with you one really important thing to consider when perfecting your messaging: your audience's frame of reference. Visit this episode's show notes page for a full tran...

Register for the Free 3 Word Rebellion Workshop here: www.drmichellemazur.com/webinar Hey, hey rebels the other day on the Rebel Rising Facebook community, one of the members had an excellent question, "How do I promote my 3 Word Rebellion?" I was searching for resources to give him when I realized I have never told you the whole framework of the 3 Word Rebellion, only bits and pieces.  Once you c...

Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea. I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience. But what it allowed me...

Rebel truth: communication is difficult, a that's coming from somebody who's studied this stuff for 25 years. In messaging, miscommunications are inevitable and since you are a business owner, getting people to understand what your business does, the value in your business, how it's different from other people who do what you do, it's an exceedingly daunting task. So, for the month of October, I'm...

Hey rebels, Nicole Hernandez is on the show today and she's sharing her heart over hype philosophy when it comes to marketing. Today so many people are not favorable toward marketing because so many companies have chosen short term, ineffective, hype-based marketing practices. Listen in as Nicole Shares how storytelling, creating a connection, and being transparent is the best marketing decision y...

Sue B. is joining me on today's episode and we are talking about the importance of being visible and really showing up in the world. We'll be digging into Instagram and why it is such a valuable social media channel. To view the transcript and grab the links mentioned in this show, go to:  https://drmichellemazur.com/2019/01/show-up-and-engage-on-instagram-with-sue-b-zimmerman.html

My newest mindset shift: make decisions as the future version of myself. Why? Because it makes sense to cultivate a relationship with the person that you want to become.  Today on the newest episode of The Rebel Rising Podcast I’m going to help you uncover that future version of yourself. Then, once you meet her/him, I’m going to show you what you do with that because it really does take a lot of...

Hey hey rebels, today on the podcast I am so excited to talk to you about one of my favorite words: influential. We're going to talk about the difference between being influential and being an influencer, plus why you should aim for influential. Why? Because I firmly believe that when we embrace how truly influential we are, then we can start reaching more people with our work and being recognized...

Has anyone ever told you that you're too much? We hear this message too often and it can actually stop you from creating what you want to create. I say screw that noise on the show today. I'm going to get a little personal with you and talk to you about how I have experienced the too much comment all throughout my life and how I've come to embrace it and use it as a sign that I'm actually on the r...

Hey, hey rebels. Today on the show we're talking about yet another negative outcome of Dude Bro Marketing-- that we are led to believe small results don't matter. Not only is this not good for our mental health, but it also is not good for our business. It's time to reframe this thinking because small results are amazing and they lead to bigger results. For a full transcript with links tune into t...

Hey hey rebels, welcome to this week's Rebel Rising Podcast episode. This week, Michelle Evans is on the show. She's giving us the back story on her very own 3 Word Rebellion, Profit without Worry. We'll also be covering how you can implement her strategy into your business so that you don't have to worry about your cash flow ever again.

My most commented on and widely shared episodes are always about Bro Marketing and I believe that there is a reason for that. People are genuinely over the Bro Marketing tactics.  There is a different way to market your business and it is a way where you can be of service and build relationships. Plus it's even scientifically backed with research. So that's what we are going to talk about on this...

During this summer lull, it is time to start thinking about what kind of results do you want to see in three to six months in your business? Today on the podcast we are going to talk about how to use this summer downtime to prepare ourselves for success in the future. And it's not about working constantly throughout the summer, but it's about being strategic on what you want to focus on and how to...

I am always asked, "How do I know if my message is really working for my business? What are the signs and the signals that you should be looking for?" This is a great question because having a solid message that actually gets your business results creates stability and predictability. So on today's show, we are going to talk about the different ways to test to see if your message is not is working...

We have all let tiny mistakes completely uproot us, causing negative self-talk and doubt. So on today's show, I'm going to give you some practical insights and suggestions to navigating the doubt that you might feel as you start putting your work into the world and to go boldly and share that message. For a full transcript with links click here: https://drmichellemazur.com/2019/07/what-if-they-thi...

This week I wanted to give you a sneak peek behind the scenes of what is happening in my business because right now I am very focused on growing my audience and the reason that I want to grow my audience is because I have the 3 Word Rebellion book and I want it to get it into as many hands as humanly possible. So, join Katya Varbanova and I as we talk about the importance of audience growth plus m...

We have all heard the advice that you should tell your story and I give this advice to my clients all the time as well because it is a great way to connect with your people. It's how you develop your know, like, and trust factor. But for those of us hesitant to tell our stories, let's talk about four alternatives to telling your story that can help you connect with your audience. For full show not...

Today I am talking about my favorite tool for helping get my clients about a million percent more strategic with building their audience and growing their business. This tool moves you past thinking about your audience in very broad terms when you're creating your messaging and your marketing and it moves you into thinking about the current relationship or a lack of relationship you have with them...

High-performance leadership coach and host of The Bold Leadership Podcast, Tara Newman , is on the show today. We're talking about what it really means to be a bold leader and why  good  leadership is so hard to find. She's also hitting on the one thing that you should look at if your business is starting to feel out of whack. For full episode transcript with links visit this episode's blog post: ...

Here's the catch 22 for you: so many people want their message to be famous, but they don't want to be famous themselves. Now that is a split intention. So let's talk about how to make your message famous and the mindset shift that you may need to make. For a full transcript with links click here: https://drmichellemazur.com/2019/06/how-to-make-your-message-famous.html

Did you happen to catch the Brené Brown Netflix special, The Call to Courage? I watched it the day it came out. It was phenomenal and I highly recommend it. However, what really stood out to me is how I had heard everything in this special before. Why do I keep tuning in and buying the books when I have heard it all before? Well, that's exactly what we're going to talk about in this episode of The...

One of the biggest objections I hear about the 3 Word Rebellion is the idea that other people should be the messengers of your message. And I get why that can be terrifying. But I think there's something operating here that is far bigger. So let's talk about why on this week's episode of the Rebel Rising Podcast. For a full transcript of this episode, links and other resources click here: https://...

Jennifer Louden is on the Rebel Rising Podcast today. We are talking about what she is rebelling against-- women's voices being marginalized. She's giving us all the power and resources to claim our voices and tell our stories. Most importantly, we're talking about the importance of making what we want in this world and how things would change if we simply did that. For this episode transcript, ep...