Lipstick Economy

Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism , talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. Stat...

Eighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don't understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham , founder of Brand Wise, and Melinda Hudgins Noblitt , Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stor...