Leaders

Leaders Worth Knowing Podcast

Business UND ↓ 320 episodi

The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

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Leaders

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Business

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Ultimo episodio

1 ott 2026

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Episodi

Athlete executives: Indy 500 champion Helio Castroneves and Premier Lacrosse League President Paul Rabil 17.07.2024

Leaders’ Content Director David Cushnan rattles through the big stories of the sports industry week - media rights updates from the NBA and Ligue 1, and the IOC-Saudi deal for the Olympic Esports Games - before two more conversations recorded at last month’s Cannes Lions International Festival of Creativity. He was joined by two athletes transitioning into executive roles, operating in growing, ch...

The athlete takeover: Arsenal and England’s Alessia Russo and free solo climber Alex Honnold 10.07.2024

Leaders' Content Director David Cushnan is back with the stories of the sports industry week, while Editorial Director James Emmett chips in with two more conversations from last month’s Cannes International Festival of Creativity. England and Arsenal footballer Alessia Russo was first to drop in to the Sport Beach, hosted by Stagwell, for a chat about working with brands, and learning from the cr...

Leaders in Focus: Sally Bolton, CEO, Wimbledon – The All England Lawn Tennis Club 01.07.2024

Recorded at The All England Lawn Tennis Club on the eve of the 2024 Championships, Sally Bolton discusses life as Wimbledon's CEO. In a wide-ranging conversation on Leaders in Focus, in partnership with IMG, she reflects on the varying leadership styles required to manage a two-week Grand Slam, a thriving year-round club and relations with a host of partners and global tennis stakeholders. She als...

The Cannes CMO conversations: Why a B2B brand is going on Manchester United's shirts and how to tell better stories through sport. 26.06.2024

Leaders' Content Director David Cushnan brings you the stories of the sports industry week, while Editorial Director James Emmett brings you a couple of heavyweight brand CMO conversations from last week's Cannes Lions International Festival of Creativity.   At the Sport Beach, hosted by Stagwell, he sat down with Don McGuire, CMO of Qualcomm, a B2B company that, through its Snapdragon brand, is a...

Colour and creativity from Cannes; focused networking in Chiswick Park 19.06.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan are out and about, sharing their sports industry week.   James is in Cannes, taking in the beaches, making note of the activations and soaking up the vibes at the Cannes Lions International Festival of Creativity - and asking what sport is doing there, who it wants to meet, why so many athletes have turned up and where spo...

Sport and the big elections; theatrical ‘immersive’ experiences; and agile agency models 12.06.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan take an amble through the sports industry week, joined by Seven League and Rematch Founder Richard Ayers. They discuss how politics and sport are mixing during the UK General Election campaign, and as French President Emmanuel Macron calls a snap election just weeks before Paris hosts the Olympics. It’s a free-flower of a...

North London Forever; Diverse thinking at agencies; Inside Under Armour's Curry Brand 05.06.2024

Leaders' Content Director David Cushnan is joined by Javan Odegah, for the latest on the Leaders Meet: Diversity Series.    They reflect on the recent Diversity breakfast hosted at 4se New York, touch on reports Anthony Joshua may be about to buy a stake in his hometown football club, Watford FC, and consider how Arsenal's newly-adopted anthem, North London Forever, has taken hold.   Then you'll h...

Leaders in Focus: Andy Anson, CEO, British Olympic Association 30.05.2024

Andy Anson is preparing Team GB for a golden summer in Paris. The British Olympic Association CEO is the guest on this month's Leaders in Focus, where he looks ahead to the Olympics; considers the major challenges the Olympic world faces; and discusses whether athletes should be paid directly for winning medals at the Games. He reflects on a long and varied career in sports and media: developing h...

Backstage at 4se New York; Cowboys, storytellers, Gen Z athletes and other tales from a sports entertainment business blockbuster. 24.05.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan take stock of a big week of sports, entertainment and business at 4se New York. As the green room is dismantled around them in Chelsea, they reflect on some of the big themes of the event: storytelling in all its forms, the rise Cowboy culture, and the budding relationship between sports organisations and the music industr...

Sir Jim Ratcliffe's work-from-office policy; building an effective executive team from scratch; and sports leadership succession planning 16.05.2024

Leaders’ Editorial Director James Emmett and Content Director David Cushnan lean into the sports industry stories of the week. They're joined by Anna Edwards, Co-Founder and Managing Partner at executive search and advisory firm Elite Performance Partners (EPP), to discuss Manchester United' Co-Owner Sir Jim Ratcliffe's new work-from-office edict and, as the WNBA continues to expand, how to struct...

Leaders in Focus: Barbara Slater, Former Director of Sport, BBC 08.05.2024

Barbara Slater is one of the most respected figures in the sports broadcasting industry. A former international gymnast and Olympian, Barbara joined the BBC 40 years ago and is on the cusp of retiring from her current Director of Sport role. During her tenure, she's changed attitudes and enhanced perceptions of women's sport, overseen remarkable growth in BBC Sport’s digital services, and cemented...

How Ferrari and HP got together; George Pyne’s turf management; and the rise and rise of Cowboy culture 01.05.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan shake down the global sports industry for the stories of the week. That includes Amazon’s potential broadcast deal with the NBA, Saudi giant Aramco’s new partnership with Fifa, difficult days for sports journalism, George Payne’s turf management, DAZN’s German football dispute, the rise of Cowboy culture, and reflections o...

Aquatics GB CEO joins the podcast with World Swimming in deep water; Fifa's new rights carve-out; and Thomas Bach avoids a Godfather III moment 24.04.2024

Leaders Editorial Director James Emmett and Content Director David Cushnan run the rule over the stories moving the global sports industry needle this week. They're joined in the studio by Aquatics GB CEO Drew Barrand.   Together they discuss the fallout from the Chinese doping story; and the CEO response to scandal: the motivating factors behind any move or statement and the stakeholder sensitivi...

Paying athletes; the future of BBC Sport; why PFL and DAZN have joined the MMA party 17.04.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan pick out and poke around the stories of the sports industry week, joined by DAZN VP, Right Strategy, Tom Waterhouse. They discuss World Athletics’ announcement it will pay athletes who win Olympic gold this year - and the wider debate over whether and how athletes should be paid that’s opened up - and the BBC and its sport...

Masters Week; the Caitlin Clark effect; what we’re watching on YouTube 10.04.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan have a roam around the stories of the sports industry week. On the eve of the Masters, there’s a reminder of Augusta National’s well-manicured and private approach to running a global sports event; remote reflections on the Caitlin Clark-inspired remarkable few weeks for women’s basketball in the United States; honourable...

Liberty Media’s acquisition of MotoGP; and getting to the sole of sneaker culture 05.04.2024

Leaders’ Editorial Director James Emmett and Content Director David Cushnan review the big sports industry stories of the week, joined in the studio by Giulia Zecchini, Co-Founder of Sneaker Sisterhood. There’s reflections on the big motorsport announcement which has seen F1 owner Liberty Media acquire MotoGP in a deal valued at £3.6 billion. Elsewhere, Giulia Zecchini joins the show for a deep di...

Winners and losers at the Cheltenham Festival; which vision of the future will tennis choose? 28.03.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan return for an extended ramble around the stories of the sports industry week. There’s reflections on the Cheltenham Festival as an event, a social occasion and a sports industry hospitality hotspot; the competing visions for the future of global professional tennis; and the NFL’s latest expansion of its team international...

The end of Break Point; the next big thing in track and field; the entrepreneurial era of player unions 13.03.2024

Leaders' Content Director David Cushnan has the stories of the sports industry week, and he's joined by Winners Alliance CEO Ahmad Nassar.   Nassar discusses Netflix's decision to halt production on tennis documentary Break Point and the latest on the NBA's next media rights deal.   He also explains the rationale behind Winners Alliance, the for-profit affiliate of the Professional Tennis Players...

The NRL’s Las Vegas gamble; who's celebrating International Women’s Day and how (and why); and innovating the broadcast model in horse racing. 06.03.2024

Leaders’ Editorial Director James Emmett sifts through the sports industry stories of the week in the company of World Horse Racing CEO and sports broadcast expert Russell Scott. Leaders MD Laura McQueen is also in the hot seat and outlines what you need to do to win a Leaders Sports Award this year. On the conversational agenda: Reviewing the National Rugby League’s first foray to the US with two...

Reflections from Macau; the Bundesliga’s private equity problem; planning for Paris 2024 with British Cycling’s Jon Dutton. 28.02.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan sum up the sports industry week, joined in the studio by British Cycling CEO Jon Dutton. They reflect on the first edition of the Greater Bay Area International Sports Business Summit, held last weekend in Macau, and a new positivity around China’s relationship with sport. There’s also time to examine the abandonment of th...

The NB-AI showcase; China back on the global stage; how to run a regional office with Bayern Munich’s Dee Kundra 21.02.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan take a purposeful stroll through the stories of the sports industry week, joined by Dee Kundra, Managing Director, Americas, for Bayern Munich. There are reflections on the NBA’s annual tech summit - and the concept of in-house rights-holder conferences - and the league’s NB-AI showcase, plus a look at China’s re-emergence...

The Messi kerfuffle; the NFL heads for Madrid; America's next sports streamer 14.02.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan sift through the stories of the sports industry week. They ponder China's decision to cancel two Argentina friendlies, as the row over Lionel Messi escalates; putting boots on the ground in new markets, as the NFL selects Madrid as its next host venue; Emirates' new deal with the NBA; the trio of media companies going into...

Lewis Hamilton and Ferrari; Saudi's latest plays; boxing business with Kalle Sauerland 09.02.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan break down the stories of the sports industry week, in the company of big-time boxing promoter Kalle Sauerland.   There's Lewis Hamilton's big move to Ferrari, the latest Saudi sports plays and a major deal in executive search, as Elevate acquires SRI.   Then Sauerland, Global Head of Boxing at Wasserman and one of the dri...

Branding stadiums; renaming F1 teams; style and substance in the outdoor wear space 01.02.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan assess the stories of the sports industry week, with the help of Amanda Calder-McLaren, the new CMO of outdoor wear brand Montirex. They discuss stadium and Formula One team branding, as Levi’s renew a big deal with the San Francisco 49ers and Visa teams up with Red Bull in F1. Then Calder-McLaren explains her switch to Mo...

Netflix makes its move; snooker balls in Saudi; teeing up 2024 at the Ladies European Tour 25.01.2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan pick over the stories of the sports industry week, in the company of Ladies European Tour Commercial Director, Fiona Harold. They react to Netflix’s big, bold move into live sports-entertainment with WWE and examine the latest news from Saudi Arabia, as World Snooker prepares to host its first event there and Formula E, Ex...

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