Influence Weekly

Today, we’re unpacking some big moves and wave-making updates from Amazon Studios, Meta, and the dazzling world of beauty on TikTok that are setting the stage for a wildly inventive year in the creator economy.  The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover how the creator economy is on the brink of a labor revolution, the new rules in Italy to improve transparency in social media for influencers, and the illegal activities involving a gun influencer and a police officer. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the digital revolution in influencer marketing with AI models like Aitana Lopez, influencers' preference for flat fee compensation over affiliate programs, and the rising trend of Silent Reviews on TikTok. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the TikTok users turning a 9-month cruise into a viral reality show, the power of influencers and their impact on brand revenue, and the power of social media through the NIL partnership between Michigan football players and the Lakers. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover California state Sen. Steve Padilla's bill to protect child influencers, the benefits of equity deals in the creator economy, and the tradition of streamers going live on Christmas to foster community and raise funds for charity. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we're delving into the game-changing rise of creator content, the disruptive force of silver influencers, and the ripple effects of YouTube's recent code removal. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the rise of influencer partnerships with brands, the diversity and popularity of TikTok's top videos, and the launch of SonderCo, an agency revolutionizing brand-influencer deals. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover the immense popularity of "Get Ready with Me" videos, TikTok's struggle with creator monetization, and the award-winning influencer partnership between Dove and Collectively. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover TikTok's rise as America's news source, President Biden thinking of joining TikTok for his re-election campaign and a study revealing that Instagram influencers who show more skin earn more money from sponsored posts. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover e.l.f. Beauty's debut on Roblox, Chriselle Lim's successful work with Phlur, and Kraft Real Mayo's campaign to make "moist" Word of the Year. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover TikTok discontinuing its controversial Creator Fund, Viral Pitch partnering with Popeyes for influencer marketing campaigns, and the low traction of ByteDance's Lemon8 app in the US. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover how TikTok is making it's way into the political realm, how Carnival Cruise Lines is using the older generations to make content, and Uber's strategy to grow it's TikTok following. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover Kourtney Kardashian's endorsement of Kerrygold butter, how Reach Agency helps brands with influencer marketing, and how Linqia's Healthcare Creator Network facilitates partnerships between pharma brands and healthcare influencers. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover Fenty Beauty's drive-thru pop-up for social media influencers, Cirque's influencer network expansion and brand partnerships, and Little Chonk's success through authenticity and innovative pet products. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover an Irish university that is offering a bachelor's degree in influencing, the success of Mike Kruzich in adapting to TikTok and running a content agency, and the remarkable increase in value of Glasgow influencer Jamie Genevieve's companies thanks to her online following and makeup tutorials. The Big Three by Influence Weekly: 3 Biggest Stories. 1...

In today's episode, we'll cover the success of beauty influencers on TikTok, the BBC's Creator Lab Program bridging the gap between social media and TV production, and Celsius' partnerships with influencers to raise brand awareness. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In today's episode, we'll cover YouTube's new AI-powered creator tools, Jeff Yass' donation to Club for Growth to keep TikTok in the US, and CeraVe's "ClearItUpLikeADerm" campaign with TikTok creators and dermatologists to promote acne care. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

In this week's episode, we'll cover TikTok's launch of TikTok Shop, we'll get influencer marketing insights from Sammy Hauser the founder of "Viral Action", and discuss how social media creators are reshaping New York Fashion Week. The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.

Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. In today's episode, we'll cover the launch of Influence Weekly's podcast, how TikTok is achieving higher engagement rates for branded content and how Saks is embracing curated online shopping...