Industrial Growth Institute

Growing Aftermarket Sales & Service with Digitization - Markus Rimmele on Industrial Growth Insitute Episode 4 Key Points Digitalization can help middle-market industrial manufacturers improve the buyer experience and differentiate their offerings. An adapted mindset and digital approaches can help grow high profit aftermarket parts, service and training revenue. Digital tools can provide an a...

In this episode, Ed Marsh interviews Bob Apollo, the founder and chief outcomes officer of Inflection Point Strategy Partners, a UK based sales effectiveness consultancy. They discuss Bob's career journey, the evolution of B2B sales, accountability in sales, different sales methodologies, and Bob's concept of outcome-centric selling. Bob emphasizes the importance of focusing on customer outcomes a...

In this conversation, Ed Marsh interviews Sean Hurd, a career Special Operations Soldier,  former Sergeant Major in the U.S. Army, and current veteran advocate at Shift Group. Sean shares his military background, including his time in the Ranger Regiment and Special Forces, and explains why he transitioned to a career in sales. He highlights the importance of mental toughness and a training mindse...

In this episode, Ed Marsh interviews Chris Fox, a content creator and consultant in the manufacturing marketing space. In addition to bourbon, music, and journalism, they discuss the importance of storytelling and creativity in content creation, as well as the value of imperfection and taking risks. Chris shares his experience in creating engaging videos and emphasizes the need to focus on the spi...

Ed Marsh introduces the Industrial Growth Institute podcast that helps B2B industrial manufacturers grow revenue.