Hey Fundraiser!

Events are an important part of engagement for donors and prospects, and you can strategically use them to springboard your cultivation efforts. Events can run the gamut – you’ve got huge fundraising galas to small, intimate house parties and everything in between. You might not love events, but why not make the best of them and utilize an event to kick off your cultivation efforts? Do you need a...

Download Our Best Questions for Your First Prospect Meeting http://cultivation.heyfundraiser.com/ The first meeting with a prospect is a big deal. It’s your chance to make a great first impression and begin a new journey with the prospect. During this meeting, you need to assess whether or not the prospect should continue in your portfolio and, if so, what should be the plan for this process? But...

At some point in your fundraising career, you are going to have an upset donor who is angry with the organization, leadership, or the direction that the organization is going. It’s not a pleasant experience, but with some grace and skills, you will make it though it. You will experience upset donors. It’s part of having a relationship – there are ups and downs. If a prospect is really upset and th...

Mistakes made during donor cultivation can cost you the relationship and the major gift! We're going to break down the biggest missteps that fundraisers make during cultivation so you can work hard to avoid them. If you can avoid these mistakes, you will be well on your way to sophisticated donor cultivation and closing large major gifts.   Donor cultivation is building deep, long-lasting rel...

KPIs are the measurements of success for your major gift officers. That's why choosing the right KPIs is critical. Peter Drucker wisely said, "what gets measured, matters." And he's right! Whatever metrics you put into place for your major gift officers will become their focus. If you are measuring the wrong things, your major gift officers will begin focusing on the wrong acti...

This week we are exploring how to maximize your fundraising reports so that the right information is going to the right audience. Once you release a report, the cat is out of the bag, and the people who are reading your fundraising reports are going to make assumptions and act upon the data you've given them. Let's talk through all the do's and don'ts when it comes to presentin...

Welcome to the first episode of the Hey Fundraiser! podcast. Today I am sharing my fundraising story. Learn Downloads and Resources → Download KPI's For Annual Giving → Join The Fundraising Collective  → Connect with Mary Petersen on LinkedIn   → Join our Private Facebook Group → Schedule Your Free Gameplan Call with Mary   🪑 The Small Table Intensive . Half a day. Build or rebuild your majo...

Hey Fundraiser! Welcome to the Podcast, before we dive into today’s topic, and for those who are new here, let me first introduce myself, I am Mary Hackett the Founder and Host of the Hey Fundraiser! Podcast where I share valuable, honest and action-packed advice for the frontline fundraiser. With over 20 years of experience, I have curated the top fundraising secrets that will turn YOU into a Sev...