Her Handmade Hustle Unplugged: A Podcast Helping Independent Businesses Get Seen, Remembered and Chosen.

Joanne is joined by Dr Tonya Lawson - a multi-passionate entrepreneur and SEO expert from Nashville, Tennessee, who is here to talk about how to get your creative business seen online.   In this interview, Joanne and Tonya discuss all the things a creative small business owner can do to increase their website on search engines such as Google and drive it up in the rankings. We’re talking about the...

This episode is jam packed full of advice for the creative small business owner wanting to prepare for the Christmas period. Joanne shares her experience of how to maximise your chances of making sales at the busiest time of year and the importance of preparation.  She talks honestly about ways to cope and manage workload if you find yourself too busy but also what to do if you aren’t making any s...

In this episode, Joanne chats with the fabulous Coral Turner, a talented fashion designer who turned her lifelong love of sewing into a thriving couture business to help women feel good about their bodies. Coral shares her inspiring journey from growing up in Manchester to moving to London to chase her dream of becoming a fashion designer at the age of just 19 years old. Joanne and Coral discuss t...

In this episode, Joanne meets Chantal Shears, a busy mum of 4 running 2 businesses - The Clothes Horse, a social enterprise helping families access clothes for their children who may be struggling, whilst also promoting the sustainable aspect of recycling of second hand clothes. And Grounded Parenting where Chantel helps fellow busy mums prioritise self care so they can raise emotionally grounded...

In this motivational episode, Joanne explores how the definition of success evolves with age and how life’s experiences shift our perspective on what it means to us. She talks about how, for creative entrepreneurs, success often comes in the form of small wins rather than grand achievements—but these small milestones are just as valuable and are the key to long-term growth and fulfillment. Joanne...

In this uplifting episode, Joanne interviews Italian born entrepreneur Isida Mitre, who left an established career in interior design to follow her dream of starting her own business, selling luxury Italian made scarves. A busy, dedicated mum to 2 young children living in London, Isida shares her story of why she started Pashmisy, what it was like moving from Italy to the UK 8 years ago and how be...

In this inspirational episode, Joanne interviews Debbie Lees, a successful business woman and true warrior who has overcome some of the toughest things life could possibly throw at one person. Debbie talks openly about her experience of being born with facial paralysis and how she dealt with disfigurement as a young child growing up in the 1960s. Debbie tells us about how she has used her experien...

Are you a creative entrepreneur thinking about starting an Etsy shop? In this episode Joanne dives into the entire process to help ease some of the fears and worries you may be feeling about selling your work through this online platform. Joanne is an experienced Etsy seller of 15 years and it was the first platform that launched her successful handmade stationery business, Vintage Twee. However,...

In this episode, Joanne dives into the fascinating intersection of nature and nurture when it comes to raising future entrepreneurs. She explores how entrepreneurial traits can be inherent, passed down through generations, and how parents can recognize these qualities in their children. Joanne draws from her own experiences of earning money and creating ventures and shares insights on identifying...

In this episode, Joanne dives into the complex world of female friendships in business. As women entrepreneurs in creative fields, we often feel the pressure to support every fellow female business owner, but the reality is that not everyone will be our perfect match. She explores the myth of universal solidarity and discusses the importance of authentic connections over forced friendships. Learn...

In this lively and insightful episode, Joanne tackles a challenge that many creative entrepreneur mums face: surviving the school holidays while keeping your business afloat. She takes a no nonsense approach to juggling work when you have the kids off school. She dismisses the idealistic strategies out there on social media trying to tell us what we can do to perfectly juggle kids and work during...

In this episode of the Her Handmade Hustle Unplugged podcast, Joanne dives into one of the biggest challenges facing female entrepreneurs in the creative industry: staying original. As a creative entrepreneur, your unique voice and ideas are your most valuable assets, but what happens when copycats try to steal your thunder? Join Joanne as she explores practical strategies to protect your work fro...

In this episode, Joanne talks about the importance of taking a break from your business when your self employed. She stresses the importance of reframing our mindset so we feel less guilty about taking a step back and instead seeing breaks as an investment in our business, with a better work output and a refreshed mind. Joanne discusses the concept of us having a 'social battery', an energ...

In this empowering episode of Her Handmade Hustle: Unplugged, Joanne delves into the often overlooked, but profoundly important, impact of small creative businesses. As creatives, it’s easy to undervalue our work, especially when it’s not highly paid or seen as life-saving. However, the gifts we create and the experiences we provide hold immense value, touching lives in ways that go beyond the mon...

In this episode, Joanne discusses the importance of stepping outside of your comfort zone in order to truly make your small business grow. She talks about doing something you've never done before can lead to significant breakthroughs in business and gives real life examples of how this has happened from her own experience and for other successful female entrepreneurs aswell. Joanne talks about...

In this episode, Joanne introduces the topic of SEO for small businesses, discussing the importance of using the right keywords throughout your online content in order to be found on search engines. She talks about how we need to be focusing our efforts on reaching the people who are actively searching what it is we are selling, rather than those just scrolling social media who are not in the buyi...

In this episode, we meet Emma Gregory - female entrepreneur, mother of 3 and co-founder of travel recruitment company Urbanberry. And my sister. Emma shares her story of how she started her business in the travel recruitment industry and her reasons for going it alone and becoming self employed. She talks about how she manages to run a business as a busy mum of 3 young children, as well as how she...

In this special personal episode, Joanne talks openly and honestly about how we manage to run a business when things in life don't go to plan. She talks about the responsibility of owning a business and not being able to switch off when life - and all it's events (good and bad) are happening around you. She draws on her own experience of keeping a business going through her mum's termi...

In this episode, Joanne talks about the importance of being your most authentic self when you run a small business. She looks at why we need to ensure we are always communicating our true self to our audience so we can build trusting relationships with people who feel they can resonate with us. Joanne discusses how we can still evolve and change by embracing new trends and business ideas but stres...

In this episode, Joanne talks about the REAL struggles that women face in the day to day running of their small business. She discusses the issues we face that slow us down, cause frustration and prevent us from progressing - namely lack of time, energy, knowledge and money. Joanne introduces a groundbreaking solution to these real hurdles faced by real women trying to start or grow a creative bus...

In this episode, Joanne talks about how to secure sales for your small business when you're not 100% comfortable with selling face to face. She admits she isnt a natural saleperson yet still ran a successful small business and sold her handmade stationery with ease. She focuses mainly on small businesses who sell at craft fairs and markets and uses her own experience to highlight what worked for h...

In this episode, Joanne talks about what it's like to start a business when you're over the age of 40. She discusses the reasons behind our decisions to go it alone, our motivations and driving force and the challenges we encounter as an 'older' entrepreneur, including the difficulties faced by many woman trying to return to the working world after taking a career break to raise a family. She look...

In this episode Joanne talks about how we all possess our own superpower - a quality, strength or personality trait that is totally unique to you and can be used to make your business stand out. She looks at how you can harness what's already inside of you -  what you're good at and what comes naturally to you - to make your business a real success. Joanne discusses how to identify your superpower...

Are you a natural risk taker? Do you feel scared of the uncertainty that comes with being self employed? This episode looks at all the risks we may face as entrepreneurs, the fear of which can hold us back from getting started or moving forward. Joanne talks about the approach to risk in business when you are predispositioned to playing it safe in life and how it's possible (and necessary) to be a...

The 4th and final installment of this mini business start up series, The Creative SheCEO: How to Launch a Creative Business. In this episode, Joanne talks about the importance of offline advertising and alternative ways to get your business out there outside of just social media. She discusses the many different types of offline advertising and how to use them to make your business more visible. J...