FUTUREPROOF.

Send us Fan Mail Gaming isn’t just entertainment anymore—it’s the new frontier of consumer engagement. With more than three billion players worldwide and brands from Peloton to Burberry using game mechanics to build loyalty, gaming has become a mainstream business strategy. In this episode of FUTUREPROOF. , Bastian Bergmann , co-founder and COO of Solsten, explains why every company—not just game...

Send us Fan Mail Most leaders say they want creativity. Few know how to make it happen. Andrew Robertson , Chairman of BBDO Worldwide, has spent two decades leading one of the most awarded creative networks in the world—and now he’s written the playbook for bringing creativity back to the heart of business. In his new book, The Creative Shift , Robertson argues that organizations can’t just hope f...

Send us Fan Mail Guest: Nick Foster, futures designer, former Head of Design at Google X, and author of Could Should Might Don’t Episode Summary: Everyone’s talking about the future, but few are thinking about it well. Nick Foster , one of the world’s most influential futures designers and former Head of Design at Google X, argues that our imagination about what’s next is often shallow, clichéd, a...

Send us Fan Mail Search isn’t just about Google anymore — and the fastest-growing search engine might already be on your phone. With 55% of consumers now starting their search journey on social platforms , TikTok is leading a massive shift in how people discover, evaluate, and buy. In this episode of FUTUREPROOF. , Brian Torpey , TikTok’s Global Head of Search Monetization Product Solutions and Op...

Send us Fan Mail The path to breakthrough ideas starts with… the bad ones. In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster...