eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Today I’m chatting with Joe Gagliese, the Co-founder of Viral Nation. He talks about one of the hottest topics in eCommerce, Influencer Marketing. We dig into specific strategies, tactics, and most importantly, what you as a Shopify store owner should consider today to move the needle in improved brand awareness, conversion, and retention. On this episode you will learn: Why influencer marketing i...

Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution. There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond! The case studies from other Shopify brands have proven that Octane AI is having a significant i...

Today I’m chatting with Ed Upton, the Founder & CEO of Littledata. They are a Shopify App Partner that has created an analytics platform that takes Google Analytics and literally puts it on steroids. It closes the loop on all of your data including your Shopify store orders, marketing channels, and lifetime customer value. What this means for you as a marketer or store owner, is you can make s...

On today’s episode, I’m chatting with Sam Henning, the Co-founder of Union Works. They are a Shopify App Partner with 7 apps including the Happy Birthday App that we discuss today. Building strong relationships with your customers is vital to the long term success of your business. Birthdays represent a unique opportunity to get in touch with your loyal customers and offer them a great reason to r...

On today’s episode, I’m chatting with Guillaume Racine, the Co-founder of Return Magic. The return touchpoint is critical for building long-term relationships with your buyers. The way merchants approach returns and the kind of experience offered to buyers has significant ramifications on conversion, frequency, and loyalty. In a world where Amazon and other large players invest to differentiate wi...

On today’s episode, I’m chatting with Ruth Even Haim, the Co-founder of ReConvert. It's an interesting and dare I say, an exciting innovation, in what used to be a boring thank you page. It’s really cool what they’re doing to improve the customer experience and customer lifetime value through the Shopify thank you page. Most stores try to re-engage customers with email, social media, push and SMS...

On today’s episode, I’m chatting with Nick Molnar, the Co-founder & CEO of Afterpay. It's an incredibly popular payment solution for Shopify store owners. You'll learn: How to significantly improve conversion rate by offering your site visitors an easy and instant way to pay for their purchase in 4 equal installments, without interest. How 10's of thousands of Shopify brands have implemented t...

On today’s episode, I discuss and give further context on a recent article I published  13 Last Minute Hacks To Win BFCM 2018 + Q4 Holiday Season Black Friday Cyber Monday is upon us. The question is, how can your Shopify store benefit from this year’s anticipated holiday season growth? Take advantage of these last-minute hacks to help you win BFCM 2018 and the remaining Q4 Holiday Season! Any of...

On today’s episode, I’m chatting with Aidin Tavakkol, the Co-founder & CEO of LimeSpot, an e-commerce conversion optimization AI solution for Shopify brands. He is going to talk about important strategies and tactics to turn more shoppers into buyers. It’s an important show with being so close now to BFCM (Black Friday / Cyber Monday) and the remaining Q4 holiday season. Traffic across all e-c...

On today’s episode, I sat down and had a chat with Zohar Gilad, the Co-founder & CEO of very popular site search and merchandising solution for Shopify brands. Everything you wished to know about eCommerce site search, yet never had the opportunity to ask is going to be tackled today. You’ll learn how you can seamlessly match what shoppers want to buy, with what you want to sell as a merchant...

On today’s episode, I sat down and had a chat with Mike Stoychev the founder of SMSBump. This is a popular marketing automation app on Shopify that implements extremely effective cart abandonment text message sequences and has the ability to create bulk text message campaigns to reactivate past customers into placing new orders. I have many clients and merchants who are currently generating signif...

On today’s episode, I sat down and had a chat with Nick the co-founder of Shogun. A very popular landing page and visual page builder for Shopify. They have an interesting solution that allows for non-technical founders or team members in marketing, merchandising or design roles to optimize their store with high-converting landing pages all without coding! They have a big library of proven templat...

On today’s episode, I sat down and had a chat with Jeff Cohen, the Chief Marketing Officer of Seller Labs. They’ve developed a suite of tools that will help you grow your business through the Amazon Marketplace.  If you sell on Amazon currently or are looking to expand your brands reach by selling on Amazon, this is a perfect episode for you. Seller Labs solves many problems that Amazon sellers ar...

Welcome to Episode 22. On today’s episode, I sat down and had a chat with Brad Redding, the co-founder of Elevar, an automated analytics platform. This solution mines your data, automates the analysis, and provides curated insights to help you take action. You can consider Elevar your trusty 24/7 data analyst assistant that is always working to provide optimization and marketing tips. i8zye7ie Tod...

Welcome to Episode 21. On today’s episode, I sat down and had a chat with Erik Christiansen, the Co-founder & CEO of JustUno, an incredibly popular conversion rate optimization suite for Shopify store owners. Today you’ll learn: How to maximize your existing traffic with an improved conversion rate How to consistently grow your stores email list Learn about real-time behavioral targeting and t...

Welcome to Episode 20. On today’s episode, I sat down and had a chat with Arjun Ohri, the Co-founder & CEO of ShopMessage.me. They are a purpose built Facebook Messenger Marketing Automation Platform that is helping Shopify store owners start conversations that build more valuable relationships with your customers, which drive millions in extra revenue Today you’ll learn: Why Facebook Messenge...

Welcome to Episode 19. On today’s episode, I sat down and had a chat with Josh Enzer the co-founder of Swell Rewards. They've developed an incentive marketing platform that helps Shopify store owners drive more revenue and lifetime loyalty. Swell can help enhance your full marketing strategy, improving performance in customer acquisition, customer retention, and most importantly, customer lifetime...

Welcome to Episode 18. On today’s episode, I sat down and had a chat with Ari Yahalom from Gift Wizard. You'll learn about the exciting opportunity that store owners have with the use of gift cards as part of multichannel customer acquisition and retention strategy. We also discuss a recent technical breakthrough with how gift cards can be purchased and redeemed online and in-store.  Hosted on Aca...

Welcome to Episode 17. On today’s episode, I sat down and had a chat with Rytis Lauris the CEO of Omnisend. We discuss why omnichannel is the real holy grail of marketing automation. You’ll learn, what omnichannel means in marketing automation, how it helps to expand your targeted reach and retain more customers which ends with having more sales.  Hosted on Acast. See acast.com/privacy for more in...

Welcome to Episode 16. On today’s episode, I sat down and had a chat with Nathan Resnick the co-founder of Sourcify. They are an automated sourcing platform that provides a straightforward way to source products from overseas factories. You get pre-vetted factories, real-time messaging with suppliers, product specification tools, and a team of dedicated sourcing experts to make running your produc...

Welcome to Episode 15. On today’s episode, I sat down and had a chat with Brett Bernstein the co-founder of Gatsby. He discusses the small change you can make on your site to increase conversions and streamline your micro-influencer strategy. Most brands or Shopify store owners, don’t know the personas or individuals buying their products online. They also don’t know which of those customers ARE b...

Welcome to Episode 14. On today’s episode, I sat down and had a chat with Matt Goodman the co-founder of Okendo. A platform you may not have heard of yet but they have developed a compelling solution that adds the “like” and “trust” factor to your Shopify product pages in the form of ratings and reviews that builds excitement and creates a compelling reason for the site visitor to click the BUY bu...

Welcome to Episode 13. On today’s show, I’m chatting with Chad Rubin the co-founder of Skubana, a platform that unifies your ecommerce operation and acts as the central nervous system of your Shopify stores operation. We discuss the fragmented solutions that have ruled the commerce landscape for so long. Many Shopify store owners have come to accept that stitching together software, public and pri...

Welcome to Episode 12. On today’s show I’m chatting with Björn the founder of FORSBERG+Two. He discusses the Shopify notification emails, and the simple changes you can make to generate more revenue for your store. You really can optimize your Shopify notification emails to sell more and match your brand perfectly. You can also include product recommendations, discount codes, and promotions. All 1...

Welcome to Episode 11. On today’s episode, you’re going to learn that expanding globally doesn’t have to be scary. I sat down and had a chat with Tommaso, the Co-Founder of Easyship.com. Thankfully, there’s a lot to learn from some of the top international ecommerce websites that successfully expanded internationally, and there are some repeatable concepts and trends that you can apply to your Sho...