CultureConnect

The ARF Cultural Effectiveness Council Co-Chair’s Janelle James led an examination of the media, marketing, and research industry’s effort to face capacity issues due to record departures, and how many Diversity, Equity, and Inclusion strategies (DEI) are likely to shift as a result. This dynamic discussion ultimately highlighted the industry’s opportunity to implement inclusive hiring practices b...

 If you’ve watched music videos from artists like the Weeknd, Shakira, Justin Bieber or Olivia Rodrigo, chances are you watched it on Vevo, the world’s leading music video network. Vevo reaches over one billion daily viewers globally, and 150 million US viewers monthly. Music videos represent a unique form of premium content. More than entertainment, they’re very much the soundtrack to our lives....

We’re living in a time when the way people identify themselves is constantly evolving. Not only do Americans live in a multicultural society, but many embrace communities that go beyond their own heritage. So, if marketers want to connect with consumers and stand out from the competition, they need to reflect this cultural reality. This episode features a discussion surrounding  a recent study by...