Conquer Local Podcast

You need to approach lead generation through podcasting as you would anything in life: ignore the myths surrounding quick gratification, stumbling across millions of listeners, and easy monetization. It takes time, and you need to invest in these channels and have patience. We are bringing the expert— Collin Mitchell, Chief Revenue Officer at Salescast. Collin shares a few key insights; Be mindful...

Mark Girvan , CCO of Freshbooks , joins the podcast this week - Mark got into sales at a company involved with the early days of voice recognition software, and this is where he fell in love with the art and science that technology can behold. George and Mark cover three topics: Monthly recurring revenue, the sale indicators, and acquiring new vs. engaging existing customers. Monthly Recurring Rev...

Executive coach, leadership expert, and award-winning author -  Libby Gill guides organizations to build a culture based on an inspiring vision of the future. We are so lucky to have such an enthralling guest join us this week. Libby speaks on the 3-step process: Clarify the vision for life (professional and personal), simplify the pathway for yourself (we clutter lives with things that don't...

Get excited, Conquerors - Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author. He has been Voted Global Gurus' #1 Body Language Professional in the world. Mark is dropping the knowledge bombs on us; a few highlights from the episode are planting pieces of your DNA in working through zoom, setting a virtual work environment, and what it means to separat...

We welcome Alisa Smith, Accessibility Evangelist at AudioEye, to the podcast this week. She is a passionate accessibility advocate with a 20-year technology career working in design, development, and quality assurance in the digital marketplace, automotive, and financial services industries. We cover three quick wins you should start doing to bring accessibility to your's and your client's...

Ty D'Amore , VP of Strategic Partnerships at AudioEye Inc. , joins the podcast this week, talking about digital accessibility. 20% of your addressable market will have a disability that alters their digital experience. It’s not just necessity platforms that need to adjust- this is a statistic for customers of any industry you happen to be operating in. Being proactive with digital accessibilit...

Get ready for the second part of the 2-part series with Paul Epstein . The main takeaway for this episode is the Head, Heart, and Hands equation. As you go through your day, pay attention to those decisions that either your head or heart aren’t on board with. Then dive deeper into why one or the other isn’t fully committed to the decision to either stop the action or move forward and let your hand...

Get ready, Conquerors, joining us for part 1 of a 2-part series - Paul Epstein . He is an expert in leadership and organizational culture with nearly fifteen years of experience as a professional sports executive for multiple NFL and NBA teams. As Founder of Purpose Labs , Paul is on a mission to impact millions of lives by sharing his message of Playing Offense as an author, keynote speaker, busi...

George Leith is a lone wolf this week, ready to share his industry secrets for the 10 best business-to-business prospecting methods. We know how draining prospecting can be, ensuring that new opportunities are constantly added to your funnel. You need to be a hunter, partner with other organizations, and deliver a message that's short and to the point. It's easy to get lost in these numero...

Martin Kristiseter joins George Leith this week to discuss the current relationship between vendors and media companies, automation, and the adoption of streaming. Martin is the Managing Director at Compulse , a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. Prior to joining Compulse, Martin...

Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group ’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal , The New York Times , Ad Age , Forbes , and other publications. In this episode, Gordon...

Even local competition has become international in 2022. Consumers are smart, informed, and intrinsically motivated to find the best offering for their wants and needs. So, how do we compete? How do we stand apart from the other businesses in our corner? This is what we're conquering today. Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spre...

Another master sales episode brought to you by your favorite sales leader, George Leith . Today he lays out the 11 (straying from the round numbers because it's that important) mistakes customer success professionals should avoid. George has dedicated a massive part of his career to serving customers. In that time, he's seen the good, bad, and ugly. Today he's going to go over what he...

Keenan joins George Leith this week on the podcast. Through his business, A Sales Growth Company , he has helped companies increase sales by 300%, positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers, and stopped negative sales growth for all types of companies, from start-ups to Fortune...

Leap Consulting Solutions , Founder, Lauren B. Jones joins the Conquer Local Podcast to discuss human resources' massive shift in our everchanging environment. This entails remote working environments, hiring across the globe for your organization, building trust in your organization, and being proactive in acknowledging when your employees are crushing it. Lots of great takeaways and an overa...

On January 11, 2022, Vendasta , our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King , Co-founder and Vendasta CEO says the following:...

Marcel Petitpas is the CEO & Co-Founder of Parakeeto , a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber , Slack , Keap , and more. As well as the head strategic coach at SaaS Academy by Dan Martell...

Leading expert on time management and selling negotiations, Chris Croft  from  Chris Croft Training and Management joins us again this week to discuss price negotiations. He is one of the most viewed authors on udemy.com  and on  Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in...

Leading expert on time management and negotiations, Chris Croft from Chris Croft Training and Management joins us this week for part 1 of a 2-part series. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. This we...

Andy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios ; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter " Digital Marketing Tips " has accumulated 120,000 subs...

This week, renowned sales leader and your host, George Leith goes over the anatomy of an entrepreneur. Every entrepreneur is different. We all have certain skills and capabilities that we have specialized over the years that are unique to our craft and our own grind. George Leith goes over 8 underlying characteristics that he has seen successful entrepreneurs exhibit and relates them to his own ex...

Back for part 2. Last week Rishad Tobaccowala gave us some insight on staying human in the age of data. This week, he's expanding that conversation by discussing what he calls the " ABCDE of Marketing Re-invented " (access link for Rishad's blog). Rishad's ABCDE framework for how marketing has changed and continues to change is used as a way for him to help guide people he advi...

Rishad Tobaccowala  is an author, speaker, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. Rishad’s best-selling book “ Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins in January 2020 and focuses on helping people think, feel, and...

Heather Monahan is a best-selling author, keynote speaker, TEDx speaker , and Board Member of Healthlynked Corporation . As a former C-suite executive in media, she was named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather’s podcast Creating Confidence is a Top 100 show in the Business category on Apple Podcast. Heath...

2021 was a historic year for Vendasta and the Conquer Local ecosystem. In this episode, Vendasta CEO and Co-Founder, Brendan King takes us through it all with a 2021 year in review. Brendan and George Leith discuss macroeconomics and how inflation is building, robotic process automation (RPA) and how we leveraged it to win in 2021, and the big topic of adapting to change. As always, we ask Brendan...