Beyond the Image Podcast

In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you want to be making in you creative business. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensive marketing and business development training for creatives ever. You can get i...

In this podcast, host James Patrick shares the best hack you can implement into your life to help grow not only your business but your personal development journey. It is all about the people you choose to connect with and have in your life. There are three groups of connections you should strive to have and this episode reveals why each are important. BIG ANNOUNCEMENT: James Patrick has released...

In this episode of the Beyond the Image Podcast host James Patrick interviews Russ Perry the founder and CEO of Design Pickle which provides unlimited graphic design services on a subscription base model. The interview covers the 22 years that James and Russ have known each other, but dives deep into both how and why Design Pickle was created. Russ discusses the full story of owning his own ad age...

In this episode of Beyond the Image host James Patrick interviews Lauren Valenzuela the founder of Sigfus Designs on the formation of her brand and what drew her to work as a creative entrepreneur. The interview covers how she set the intentions behind the Sigfus brand, what drives her creativity and how she has grown as a business owner to scale her company exponentially in just over a year. Chec...

One of the top two excuses I will hear from individuals who want to launch a career in the arts is that they did not go to school for it and thus are limited in their potential. The truth is - most of the amazing photographers I know did not get a formal education in the arts. This show covers what is required to grow a successful creative career, if not school. BIG ANNOUNCEMENT: James Patrick has...

We are terrified of failing in our creative careers. However failure is a requirement to grow a successful photography business! In this episode, host James Patrick discusses what the ratio of failure is and how to actually implement and use failure to grow in your career. BIG ANNOUNCEMENT: James Patrick has released a new workshop, THE PHOTOGRAPHER'S MARKETING GUIDE! This is his most comprehensiv...

I have no time! We say this constantly but the truth is that the most successful people in the world have the exact same amount of time we do - to the second! Thus it is not about lack of time, it is about how we manage and use the time we have every single day. In this episode of the Beyond the Image Podcast, host James Patrick discusses how we as creative entrepreneurs can better manage our time...

Working with professional athletes and celebrities can be not only a tremendous amount of fun, but also a strong boost to a photographer's resume and portfolio. However; a lot can go wrong in the process.  In this episode of the Beyond the Image Podcast, host James Patrick discusses the top things we as photographers need to do in our workflow when we are booked to photographed professional athlet...

We can be honest, bad clients are the worst! But - what if they could be avoided almost entirely? In this episode of the podcast, host James Patrick discusses how many bad client relationships can actually be prevented altogether! He discusses specific steps to take to maintain good client relationships and salvage those that begin to turn bad and at what point creatives need to walk away from a b...

Why you should not be a freelancer? But isn't this a podcast made for freelancers?  In this episode of Beyond the Image, host James Patrick talks about the dangers of running a business that is completely reliant on trading time for money. What if you get sick, want to take a day off, go on vacation? You cannot earn a revenue that day because you are not out making work. The episode covers what li...

The year is half over and for many of us we look at the goals we set at the start of the year and panic sets in. We realize that we either lost focus on our goals, we put them off, or they were really difficult goals and we did not strategize effectively on how to achieve them. In this episode, host James Patrick will discuss how you can own your success and achieve your goals you set for yourself...

We make two big problems in our sales process. The first is when we never actually ask for the sale and thus the sale never happens. The second is we ask for the sale at the wrong time in the customer's journey. In this episode of the podcast host James Patrick discusses how to avoid these two mistakes and the six important steps we need to take the client through and when to make the sale. This w...

Listen, we have all been there! Afraid to promote our photography business, nervous that people might not like what we are doing, concerned that we will be judged for our creative endeavors. The result is that we hide. We hide from promoting ourselves, from being proactive, from actually owning the future we want to create for ourselves. Well, enough is enough! It is time to shift that energy and...

In this episode of Beyond the Image, the show is taken over by special guest host and Editor in Chief of STRONG Fitness Magazine, Kirstyn Brown.   Kirstyn leads an interview with James Patrick about his life before finding photography, how he developed this entrepreneurial spirit, the importance of fueling creatively, how to balance work with life, the definition of success and how to navigate fai...

In this episode of Beyond the Image, host James Patrick talks about why it is important for creatives and entrepreneurs to develop their own media kit to grow their career. In addition to your portfolio, a media kit can be used to pitch to media outlets and market yourself as a subject matter expect and thus increase the potential to get more work. James chats about the important of a media kit, w...

In this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take. The episode covers how reps can beat out talent, creativity and luck using the example of learning to sell and how to sell effectively as an artist. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and fur...

In this episode of Beyond the Image, host James Patrick covers the topic of when creatives who want to leave a full time job to open their own business should make the leap. The episode covers how to look at your numbers, set goals and transition from one career to the next in the most effective way possible. Be sure to subscribe for future episodes discussing how you develop your brand, market yo...

In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield. The two discuss her background as an artist and how she first got hired with the publication in the advertising department and worked her way up until she became the Art Director of the publication. James and Mirelle cover the importance of mentors, where to get i...

In this episode of Beyond the Image, host James Patrick discusses when artists should be working for free - and it is not what you are thinking! He gets into the importance of a content marketing strategy and how giving away value increases a brand's potential for growth. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your...

In this episode of Beyond the Image, host James Patrick speaks with special guest Stacy Jarvis-Paine about her professional journey that led to her career as the Creative Director of Clean Eating Magazine. James and Stacy walk through their working connection and discuss what drives them in their career fields and why passion for their work is a key commonality.  Stacy shares her tips for always e...

In this episode of Beyond the Image, host James Patrick discusses why it is important for creatives to charge for their services. He covers the struggles many artists have with their money mindset, charging what they are worth, finding clients in line with their value, how to get better at selling, understanding various rates for services, how to bid on campaigns, how to negotiate, the value of pr...

In this episode of Beyond the Image, host James Patrick discusses the difference between having a passive and aggressive posture in business. He shares some background on when he was reactive instead of proactive and the importance of taking action to achieve your creative goals. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit fr...

In this episode of Beyond the Image, host James Patrick shares the top four lessons from his recent photography marketing workshop that creatives need to do to grow their careers.   Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients them...

In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communications Manager of Troon - the largest third party manager of golf, club and hospitality operations in the world.   The three get into a lengthy and detailed conversation about how photographers can increase their success potential with commercial clients,...

In this episode of Beyond the Image, host James Patrick chats with Amber Rose Pera, the Editor in Chief of Modern Fitness Magazine and the Marketing Director for Nutrishop. The two discuss Amber's professional trajectory from being a sponsored athlete to working as a store manager to working in the marketing department at the corporate office to taking the lead at the editor of their flagship publ...