Behind the Growth

In this episode, host Mudassar Malik sits with Laura McCutchan, a seasoned UX design leader with experience in various web designer roles. McCutchan emphasizes the importance of effective communication within teams, sharing personal experiences on how it influences project outcomes. She speaks of the power of inclusive conversation and design thinking, shedding light on the significance of consult...

Pricing is complex but one of the biggest growth levers–even in a dire economy, and It continues influencing customer decisions. So invest in getting it right. In this episode of Behind the Growth, we invited Vice President of Marketing at Revenue Analytics, Michael McCunney, to share what successful Revenue Management is all about and how you can price to balance customer value and business growt...

In this episode of Behind the Growth, we are joined by Saeed Otufat-Shamsi, the Director of Information Services at TELUS, to discuss all things digital transformation. Saeed introduces the term ‘humanized digital transformation’ going beyond technology and process into a customer-centric culture. Saeed draws attention towards the day-2 activities are your key differentiators. As he says, don’t st...

With over 900,000 businesses in Canada and 95,000 new companies registered every year, it's clear that the Canadian startup scene is booming. Adding to that, small and mid-sized businesses contribute 50% to Canada's GDP and employ 13 million Canadians—so embracing and supporting Canadian entrepreneurs is more important than ever. On this episode of Behind the Growth, Imran is joined by L...

What is the difference between a good and a great company? Mindset! While building a high-performing team is important, true success comes from a culture of acceptance, inclusivity, and recognition. And for that, you need to shift your mindset. Join us on this episode of Behind the Growth as Lisa Sharapata, Chief Marketing Officer at the Arbinger Institute, shares what got her interested in market...

A high-performing team is a reflection of its leader and vice versa.  And according to our guest Lino Caccavelli, VP of Direct Financial Services at Simplii Financial, it all starts with an ambitious leader. How the leader designs and builds the team, and fosters collaboration. But most importantly—focuses on progress and not perfection. Lino also shares why he decided to study software developmen...

You don't have a sales, marketing, customer success, or product problem. You have a Go-To-Market problem. Recognizing this requires a shift in mindset: you must operate together.  So if you are part of sales, marketing, product, customer success, or executive leadership, unite your teams around go-to-market. Use it as the catalyst, celebrate it together, and your business will flourish. In th...

Starting a business or finding the right people to support your idea may not be that challenging, but growing your business is tricky as it requires many sacrifices. Because of this, many people either give up from a lack of motivation or lose it in the process of growing their business.  It’s critical for everyone beginning their entrepreneurial journey – or looking at how they can grow their com...

Lionel Messi said, ''It took me 17 years and 114 days to become an overnight success.'' But it doesn't seem like that from the outside. We often think people like Messi are very lucky. Therefore, it is critical to hear their stories and learn what it means to grow professionally. As our guest says, ''With a bit of hard work, a lot of brains, and some luck, you ca...

Growing a business is like preparing a delightful dish. And just like you can't bake a cake without the right ingredients, you can't grow a business without the right focus. In this episode of the Behind the Growth podcast, our host Imran Mian welcomes Hussain Qureshi, the president of mobileLIVE. They chat about the prime drivers of business growth, why people are your greatest asset, a...

Welcome to Behind the Growth, a bi-weekly podcast from mobileLIVE. In each episode, our hosts, Imran Mian and Mudassar Malik, will interview industry leaders and experts from multiple industries and departments to learn from their unique growth-driving experiences. Visit mlarteka.ai/podcast to learn more about each guest and read key insights for every episode.