Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to run a thriving fitness business. Mike Arce sits down with Rick Mayo, CEO and Founder of Alloy Personal Training Franchise. Together, they explore: The key traits of successful fitness business owners . Actionable strategies to attract more members, boost revenue, and optimize your operations. Real...

In this episode of The GSD Show, the leading fitness business podcast, we break down the pervasive issue of stress among business owners, highlighting statistics that reveal the high levels of stress they experience compared to the general population. Mike Arce emphasizes the importance of reframing stress as a challenge rather than a threat and shares practical strategies for managing stress, inc...

In this episode of The GSD Show, the leading fitness business podcast, we break down why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth.  Think more leads will fix your business? Think again. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generat...

In this episode of The GSD Show, the leading fitness business podcast, we break down the secret to cutting attrition and boosting revenue in your fitness business. Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retenti...

In this episode of The GSD Show, the leading fitness business podcast, we break down why tough times in business are more common than you think and what the stats reveal about the current landscape. If 2024 has felt like a challenging year, you're not alone—and it's not a reflection of failure. Whether you're feeling stuck, overwhelmed, or just looking for some perspective, this episode will help...

In this episode of The GSD Show, the leading fitness business podcast, we break down how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny's "One Major Move". Danny shares insights into combining brick-and-mortar gyms with online programs to create...

In this episode of The GSD Show, the leading fitness business podcast, we break down the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention with Mike and Hye Jin Kalgoankar. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why wha...

In this episode of The GSD Show, the leading fitness business podcast, we break down the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. Are you stuck in the cycle of saying, "We should be doing this," but never actually getting it done? We share actionable strategies to transform your approach to client retention,...

In this episode of The GSD Show, the leading fitness business podcast, we tackle a question that's top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there's one quality that many people prioritize—common sense—that might not be as valuable as you think. Join us...

In this episode of The GSD Show, the leading fitness business podcast, we challenge a common belief in the fitness industry: Is retention really your biggest constraint? While high attrition numbers might seem like the main problem, there's often a deeper issue at play. We break down why focusing solely on retention might be holding you back and explore what could truly unlock your business's pote...

In this episode of The GSD Show, the leading fitness business podcast, we dive deep into the perception of sales and how it impacts success Mike and Benji explore why many people are resistant to sales, uncovering common misconceptions and the mental barriers that hold them back. They emphasize the importance of shifting the mindset around sales from being pushy to seeing it as a way to help other...

In this episode of The GSD Show, the leading fitness business podcast, we dive into a debate: What should come first—systems or people? We explore how each approach impacts your business's growth and success. Plus, we'll tackle whether fitness is a transactional business or a relational one, revisiting some past insights with fresh perspectives. Tune in to hear how new information has shifted our...

In this episode of The GSD Show, the leading fitness business podcast, we are sharing a special recording from a talk that Mike Arce gave for Bedros Keuilian's elite mastermind group. For those who don't know, Bedros is the founder of Fit Body Boot Camp and a successful entrepreneur and investor. This talk took place at an exclusive private dinner for his high-level mastermind, where members flew...

In this episode of The GSD Show, the leading fitness business podcast, we identify ways to improve your sales drastically and quickly. If you're struggling with sales or if you're ever on that roller coaster ride of sales having its ups and downs and you want to know what to do in the downtime, this episode will help you.   GYM OWNERS Schedule your FREE strategy call with us today! https://www.lou...

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The...

In this episode of The GSD Show, the leading fitness business podcast, we share with you what happened in a conversation with a gym owner that felt overwhelmed and not progressing, and how we were able to help him overcome it and get back on a better track to success. If you're feeling overwhelmed and yet still dropping balls or not moving forward in the business, there might be a reason. I'm sure...

In this episode of The GSD Show, the leading fitness business podcast, we emphasize the importance of having a strong organic content strategy before diving into paid ads. Mike Arce and Michael Friedman discuss how to maximize ad spend in digital advertising. They also discuss the need to create a full-funnel strategy, including brand awareness and lead generation, and the importance of engaging a...

In this episode of The GSD Show, the leading fitness business podcast, we explore two contrasting stories that happened on the same day. One features a business owner who is skeptical and pessimistic about how the economy could impact their business. The other story highlights a new, inexperienced entrepreneur with no formal training who just had their best sales day ever. Whether the economy is u...

In this episode of The GSD Show, the leading fitness business podcast, host Mike Arce sits down with Michael Friedman from SupaFitGrow to reveal the secret that most fitness entrepreneurs miss: building trust and authentic relationships with prospects before ever making a sale. Discover how top fitness studios like Anytime Fitness have boosted their lead conversion rates by over 30% by focusing on...

In this episode of The GSD Show, the leading fitness business podcast, I share a powerful tool I've used for years to make bigger, better decisions—faster. As leaders, we're often faced with making critical decisions throughout our careers. Surprisingly, many entrepreneurs and leaders aren't naturally great at decision-making; it's often a weak spot in their personality assessments. They simply ma...

In this episode of The GSD Show, the leading fitness business podcast, Griff Long, Brand President of Upgrade Labs, discusses the concept of sales quadrants, which are based on behavior styles. He explains that understanding someone else's behavior style allows for better communication and connection. The four behavior styles are formal, informal, dominant, and easygoing. Griff provides insights i...

In this episode of The GSD Show, the leading fitness business podcast, our guest Michael Friedman from SupaFitGrow talks about...copywriting! Copywriting is becoming increasingly important in digital marketing. In the past, optimizing ads was the key to success, but now creativity and good copywriting are crucial. Many businesses struggle with copywriting because they don't understand their target...

In this episode of The GSD Show, the leading fitness business podcast, we dive into how to understand this mindset and explore ways to overcome the initial struggle. If you've read enough books, listened to enough podcasts, or followed enough influential people, you've probably heard that in order to become great at something, you first have to be willing to be really bad at it. But for many entre...

In this episode of The GSD Show, the leading fitness business podcast, siblings Teresa and Gerald Hodges share the powerful strategies that helped them cut their gym's cancellations in half. Learn how this dynamic brother-sister duo transformed hesitant members into committed clients and drastically improved their retention rates. They reveal the key changes they implemented, their personalized ap...

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Michael Friedman, co-founder of SupaFitGrow in Australia, to dive into the critical role of compelling offers in marketing success, especially for gyms. Michael shares insights on how his company has revolutionized lead generation for fitness centers by crafting tailored, high-value offers that resonate with sp...