The Snarketing Podcast

No, the same last name is not a coincidence. For the first time, a husband and wife tandem join as co-guests. In this episode of The Snarketing Podcast, we dive deep into the ever-evolving world of digital media with two marketing powerhouses—Traci Spiegelman, VP, Global Media at Mastercard, and Josh Spiegelman, SVP, Entertainment and Sports Partnerships at Burns Entertainment. 🎧 Highlights: - Th...

From running a cocaine empire to award-winning creative agency CEO, meet Vincent Bragg of ConCreates. Joined by the great Paulie Polacke, ConCreates' Business Development Specialist, this episode is packed with laughter, insights, and jaw-dropping stories! - Humanizing incarcerated talent: Discover the real stories behind the headlines and the power of family connections. 👨‍👩‍👧‍👦 - Diversi...

Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀 Cherian shares his fascinating journey, touching on: * Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment. * Navigating cultural challenges from startup to T-Mobile acquisition. * Engaging...

In this episode of The Snarketing Podcast, we engage with Jason Schragger, Chief Creative Officer at Saatchi & Saatchi L.A. / Dallas, exploring a spectrum of topics from innovative storytelling in Paralympics campaigns to entrepreneurial ventures by children and the transformative impact of technology in creativity. Jason discusses leadership and communication in the dynamic advertising indust...

Catch Doug Jossem, the Head of Food at Walmart Connect, "rolling back" the curtain on retail media! 🛒 Join Matt Wurst and Valerie Vespa as they uncover: Retail Media Revolution: Walmart's vision for future growth. Doug’s Walmart Walkabouts: Why Doug strolls Walmart aisles weekly. Customer Connection: Innovative in-store and digital strategies. AI Insights: The real potential of AI i...

In this episode of the Snarketing Podcast, we uncover the dark secrets and history of English etymology with Jess Zafarris, Director of Content at Ragan Communications and author of "Words from Hell: Unearthing the darkest secrets of English etymology."🌟 📌 Highlights include: - Etymology Fun: The twisted origins of everyday words. - Swear Words: Debunking myths around "shit"...

This episode of "The Snarketing Podcast" goes full creative: a dynamic conversation with Jaime Robinson, Co-Founder and CCO of JOAN Creative. Discover the inventive "Save the Florida Man" campaign, learn Jaime's top impactful marketing campaigns including Kiss and Barbie, and delve into the influence of winning prestigious awards on a creative career. Explore the origins an...

Get ready to dive deep with a marketing titan as Lou Paskalis takes us through a whirlwind of insights that only a true ad tech hall of famer could provide. Here's a sneak peek of what's in store: 🌐 American Express Excellence: Discover how frontline reps went above and beyond during the Southeast Asia tsunami—booking helicopters to save customers! 🚀 Ad Tech Insights: Learn from Lou'...

In this episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa welcome Patrick Holly, head of creative at Upwork. Dive into the innovative "Wake and Make" coffee bag project and discover how it turned packaging into a marketing masterpiece. Explore the future of collaboration as Patrick shares insights on managing remote creative teams, and why he doesn't like the term...

Head just next door on this Snarketing Podcast episode featuring Andrew Rosen from Nextdoor. Discover how Nextdoor is revolutionizing the way we live, interact, and care for each other in our neighborhoods. Uncover the secrets to creating meaningful connections and fostering wellness in neighborhoods. Tune in for a journey into the heart of community, health, and innovative marketing. Don't mi...

In this engaging episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa chat with Kerry Flynn, Media Deals Reporter at Axios, about her experiences in the media industry. Kerry shares insights on the importance of platform expertise in media, iced coffee obsessions, her favorite tech gadget (Meta Ray-Ban sunglasses,) her (a)typical days as a reporter, and tips for content creators....

In this episode, we explore Paula Blomquist's journey as Chief Experience Officer at GoHealth Urgent Care. Paula shares her passion for noble purpose in marketing health services and emphasizes authenticity and curiosity. She discusses integrating AI in healthcare to enhance customer experiences while maintaining a human touch. Paula also highlights the importance of continuous learning, using...

In the first episode of the second season of the Snarketing Podcast, TapOnIt CEO and Founder Katie Castillo-Wilson shares invaluable insights for marketers, entrepreneurs and influencers. From securing tech startup funding to the power of gratitude and building a personal audience, Katie covers essential strategies for success. She emphasizes the importance of aligning with investors who share you...

In this captivating episode of "The Snarketing Podcast," we sit down with Jay Russell, the trailblazing Chief Creative Officer and EVP of GSD&M. With a career spanning over two decades and a portfolio brimming with big-brand successes, Jay shares his invaluable insights and personal stories from the advertising world. Imposter Syndrome. Redefining Briefs. Awards and Super Bowl Excite...

Casey Terrell is a seasoned marketer in the restaurant and CPG industry. Here's a snapshot of our great conversation with him heading into the Thanksgiving holiday, 2023: 🎨 West Point to LPQ: How a balanced education shaped his marketing approach. 🍟 Outback's Aussie Cheese Fries to Korean snake shots, army experiences and playful pranks at Burger King. 🤹 Modern CMO: Merging tech knowled...

Joe Staples, the CCO and a partner at Mother, joins us for a right-brain exploration and conversation that ranges from his creative process, the ideal environment for ideation, client experiences, and even his passion for Brazilian Jiu-Jitsu. Originally from South London, Joe has lived in Australia and the U.S. We challenge him with some on-the-spot brainstroming for non-clients, and learn how exp...

Doug Zarkin's converation with us could not be more timely. He was just named the new Chief Brand Officer at Good Feet Worldwide LAST WEEK after a decade-long stint as CMO of Pearle Vision and Luxottica. Learn how his leadership transformed Pearle Vision into a Harvard Business School case study on brand revitalization, achieving remarkable profitability and recognition. But that's not all...

Justin Hochberg is CEO / Founder of VBG, as well as a longtime entrepreneur and marketing industry innovator. As a pioneer for a new digital world, Justin is helping to lead global brands like Barbie, the Voice, and Forever21 into virtual, immersive, and metaverse ecosystems. This is where consumers are, and this is where marketers need to be. Justin breaks it all down for Valerie, Matt, and all o...

Luis Montero has been CEO of the community (a.k.a. la comunidad) and a leading authority in multicultural marketing for over a decade. This award-winning agency works with blue chip brands, creates incredible work, and was selected as one of the 25 most influential advertising agencies of the last 50 years, by Campaign magazine. They've also been an Ad Age’s A-List honoree, won Cannes Lions, a...

Michael Cohen has led Team Whistle for a decade as they’ve cultivated a unique global IP portfolio catering to fan communities, brands, distributors, and league partners alike. You may not know their name… but your kids, teenagers, and Gen Z colleagues certainly know and love the creators and content…And with a global perspective developed through cross-border endeavors that span North America, Eu...

After working on the agency team that helped launch Zelle as a peer-to-peer payment solution directly embedded within your bank's native mobile app (easy!), Josh joined the client team and has spearheaded growth and messaging for the platform. But did he do this just to avoid having to do timesheets? Or because it meant getting to work with WNBA superstars and attend music festivals? You'l...

An in-depth discussion with Papa Johns Head of Brand Jaclyn Ruelle ranges from her leap to the brand side of marketing after decades on the agency side to mastering "the art of the sell." Pizza is a shared human experience, but marketing in a competitive industry requires at least one additional topping: humanity. She also shares the backstory of how their new campaign (and partnership w...

Gabe Alonso has worked at and with some of the biggest brands in the world, from Nike to PepsiCo. As VP of Digital at El Pollo Loco, Gabe talks with Valerie and Matt about re-architecting the company's loyalty program, the true origin story behind the famous Oreo Super Bowl tweet, and how working with influencers had an immediate impact on the brand. Perhaps most importantly, he tells you what...

Matt and Val talk with Chelsea Rothman, Sr. Brand Marketing Manager at Samsonite, who is focused on getting the brand out there and connecting with younger consumers without alienating loyalists. Always in search of "the next thing" that will resonate, this former collegiate cheerleading coach is bringing the fun and excitement back to the travel industry. Nostalgia travel is having a mo...

Kayla Santos is Head of Brand Marketing at Moonpay, a Web3 platform that is bringing millions of consumers onto blockchain seamlessly and productively. But her marketing chops have their roots with some of the world's biggest brands, including ABInBev and UnderArmour. In Episode 3 of The Snarketing Podcast, Kayla talks about the transition from B2C to B2B2C, as well as simplifying the accelera...