The Marketing 32 Show

In this deeply personal episode of the Marketing 32 show, host Brett Allen welcomes Tija Hunter, a seasoned dental professional whose four-decade journey began at rock bottom—a 19-year-old single mother signing up for Medicaid after her high school sweetheart husband left her. What started as government assistance leading to dental assisting school transformed into a remarkable career that earned...

In this inspiring episode of the Marketing 32 show, host Brett Allen welcomes Anne Duffy, the unstoppable founder and CEO of Dental Entrepreneur Woman (DEW), whose 45-year dental career has been defined by championing women in leadership and creating opportunities where none existed. What began as a righteous anger response to a friend's devastating 360 review—where her smile was called "insincere...

In this game-changing episode of the Marketing 32 show, host Brett Allen welcomes Ryan Corby, CEO and co-founder of Smile Advantage, who reveals how the traditional per-patient pricing model for membership platforms has been silently draining practice profitability while claiming to help reduce insurance dependency. Born from the frustration of two practicing dentists who realized their successful...

In this eye-opening episode of the Marketing 32 show, host Brett Allen welcomes Trish Jones, an accomplished dental hygienist turned technical account manager at Ivoclar, who reveals the shocking truth about one of dentistry's most overlooked profit drains: shade selection failures. With her unique perspective spanning clinical hygiene, dental laboratory work, and scanner training, Trish exposes h...

In this transformative episode of the Marketing32 show, host Brett Allen sits down with Fred Joyal, the legendary co-founder of 1-800-DENTIST and bestselling author whose marketing insights have shaped an entire industry. From his origins as an advertising copywriter to building a nationwide dental referral empire that processed millions of patient calls, Fred has witnessed the evolution of dental...

In this groundbreaking episode of the Marketing32 show, host Brett Allen welcomes Dr. Kathryn Alderman, a dentist-turned-AI innovator who transformed her fear of dental visits into a thriving group practice empire before discovering how artificial intelligence could revolutionize everything. As founder of the Intelligent Care Alliance and author of "The AI Advantage in Dentistry," Dr. Alderman bri...

In this transformative episode of the Marketing32 show, host Brett Allen sits down with Dat Nguyen, a former laser dentist turned mindset coach who made a radical life pivot at age 46 after 15 successful years of practice ownership. As the first laser dentist on the West Coast to treat sleep apnea and the number one sleep apnea provider in the Inland Empire, Dat had achieved what most would consid...

In this game-changing episode of the Marketing32 show, host Brett Allen welcomes Gary Takacs, the legendary "Podfather" of dental consulting who launched the industry's first dental podcast in 2011. With nearly five decades in dentistry and over 1,800 practices under his guidance, Gary has witnessed the devastating evolution of PPO plans from reasonable partnerships to profit-crushing schemes that...

In this dynamic episode of the Marketing32 show, host Brett Allen welcomes four dental industry legends who are transforming how teams learn and grow together. Tija Hunter (44 years in dentistry), Emme Sanders (35+ years as a hygienist), Dana Watson (dental spouse and leadership expert), and Lois Banta (49 years in dental business) have joined forces to create COLLABricon - the industry's first tr...

In this inspiring episode of the Marketing32 show, host Brett Allen sits down with Joanne Miles, the "Swiss Army Knife of Dentistry" and lead investment grade practice business advisor with Productive Dentist Academy. Joanne's remarkable journey from dental assistant to regional DSO manager to industry leader showcases the limitless potential within dental careers. With decades of nationwide exper...

In this power-packed episode of the Marketing32 show, host Brett Allen sits down with Dr. Steven Katz, a practice growth coach with over 35 years of dental practice ownership experience. Dr. Katz, founder of Dental Excellence Advisory, has coached over 160 practices to more than $300 million in revenue growth through his unique approach to diagnosis standardization and treatment acceptance. From h...

Deanna Otts-Whitfield is a Marine Corps veteran and dental professional with over 16 years of experience in hygiene, infection prevention, and compliance. She holds a bachelor's in dental hygiene, a master's in healthcare quality and safety, and is CDIPC certified. After serving one tour in Iraq as a heavy truck driver, Deanna transitioned to civilian life and discovered dental hygiene by literall...

Doug Fettig is a CPA and MBA who travels the country inspiring dentists to lead with an abundance mindset, think like a CEO, and plan for the retirement of their dreams. After dropping out of college and spending seven years traveling Europe doing odd jobs from blackjack dealer to encyclopedia salesman, Doug eventually found his way back to school and into accounting. Ten years ago, he transitione...

Shelly VanEpps is the COO and an executive coach at All-Star Dental Academy where she helps dental practices elevate their performance through leadership development, streamlined systems, and exceptional patient experiences. With over 20 years of experience in both clinical and administrative roles, Shelly brings a unique blend of real-world insight and coaching expertise to her work empowering de...

Joyce Weeks is the owner of Dental Ed, Inc. and a science nerd turned compliance crusader who makes infection control and dental safety surprisingly clear and manageable. With a BS and MSC background in immunology and global health, including HIV vaccine research at the Scripps Research Institute, Joyce brings 37 years of family legacy to dental compliance education. Following in her mother's foot...

Dr. Mohamed Attia is an esteemed leader of the Alexandria Center of Dentistry in Franconia and Alexandria, Virginia, bringing over two decades of expertise since graduating in 2002 and completing a postgraduate general practice residency. As a master of the Academy of General Dentistry, diplomat of the American Board of Oral Implantology, and fellow of both the AAID and ICOI, he is among the top f...

Dr. Jeff Grove is a practicing dentist with over 20 years of experience who has built and led multiple successful dental practices, including founding Grove Dental Group and co-founding a 10-location dental support organization. As a faculty clinical instructor at the University of Colorado School of Dental Medicine and a frequent guest lecturer at Harvard, UPenn and Temple Dental Schools, he brin...

Bob Spiel is a dental practice consultant and co-founder of Dentist Partner Pros with over 25 years of business experience, including serving as a hospital and surgical center CEO before entering dentistry 17 years ago. With a mission to build high-performance practices that deliver exceptional service while doing more in less time with less stress, Spiel has transformed general and specialty prac...

Morgan Hamon is a CPA and partner at Eisner Amper, bringing over 20 years of experience helping dental practices take control of their finances, increase profitability, and navigate complex tax strategies. As the former president of HDA Accounting Group, which he co-founded with his father after transitioning from an 11-year career as a Navy F-18 pilot, Hamon built a firm that grew to serve over 9...

Dr. Aaron Nicholas is the founder of Monday Morning Dentistry, a continuing education company focused on delivering immediately implementable clinical training for dental professionals. After growing frustrated with dental efficiency seminars and profitability programs that lacked actionable steps, Dr. Nicholas launched his company in 2014 with a clear mission: offer training that dentists can tak...

Megan Lohman is the Founder and Co-CEO of Plan Forward, a software platform empowering dental practices to drive growth and profitability through smarter membership plan management. With a background in sales, marketing, and recruiting, Lohman discovered a critical gap in dental care access when working in a dental office during the Affordable Care Act implementation. What began as a homegrown sol...

Bryton Nield is the CEO and Co-founder of Dentist Partner Pros, a consulting firm that helps private dental practices build thriving associateships, partnerships, and teams. Since co-founding the company in 2021, Bryton has been instrumental in developing systems that have transformed the dental industry's associate hiring success rate from 25% to 85%. With a background in building two successful...

Dr. Avi Patel is the Founder of Clear Aligner Advisor, a company that empowers dental professionals and dental service organizations to implement and scale clear aligner treatments through comprehensive, brand-agnostic training and support services. Dr. Patel began his career in private practice before transitioning to education and consulting. His flagship program, Clear Aligner Blueprint, offers...

Kirk Teachout is the Founder of IV Quarter Coaching, where he leads The Seven Figure Dentist program, helping dental professionals scale their practices efficiently. Drawing from his experience co-owning a dental practice with his wife, he developed a model that emphasizes culture, team, systems, and scheduling to achieve high performance with reduced workdays. Beyond coaching, Kirk is a bestselli...

Dr. Jim Arnold is the Founder and CEO of Luxury Dental Retreats, a company that blends high-end travel with immersive dental education to help growth-minded dentists elevate their practices and lives. A former multi-practice owner, Dr. Arnold built a dental group known for exceptional patient care and achieved a 31% EBITDA before transitioning into mentorship and strategic advising. Through Luxury...